The AV Awards are to held annually to recognise best practice, reward innovation and celebrate excellence across the global audio visual industry. Eclipse Digital have been shortlisted for the Digital Menu Boards project we undertook with Prime Burger.
“It is incredible that we have been shortlisted for an award. The other shortlisted entries look sensational so this is a huge compliment to us and our business” Colin Thody – Director, Eclipse Digital Media
AV AWARDS LEISURE & HOSPITALITY PROJECT OF THE YEAR FINALIST – PRIME BURGER
Since switching to Digital Menu Boards, Prime Burger have experience a positive impact on their sales. Sam Steele, Director or Prime Burger highlights some of the key sales stats:
“We’ve seen an increase in like-for-like sales of 50% at ExCel and a lot of that is to do with the screens” “We have increased sales of milkshakes in one week by 75% at Euston, by putting some great digital video up on the menu screens of all the milkshakes being made” “Home-made lemonade sales increased by 50% wk/wk at Euston and by 70% wk/wk at St Pancras when the digital menu boards were used to promote the drink”
Only a few months left before heading back to University. It certainly will feel strange going back to full time education, I have become quite preferable to the fast-paced work life.
Always ‘on the go’ here at Eclipse, and the past couple of months have been no different.
Our first venture exhibiting to the Civil Infrastructure and Technology exhibition was an exciting opportunity for us as Eclipse. Showcasing end-to-end Digital Signage solutions to an industry of which could largely benefit. Internal Signage, timetables and site safety boards were a few of the many examples we promoted at the show.
After the 3 or so exhibitions that I have attended, we have made the usually laborious task of stand de/construction, into a well-oiled machine. Setting a personal best for us I reckon!
Visiting the Isle of white on a warm sunny day (vary rare of late) has been a highlight of the past month. Conducting a photoshoot for the Carisbrooke Shipping HQ case study, of their practical yet innovative Digital Signage solution.
Busy busy busy working on the new website. My input on this task has been very rewarding, seeing the website and branding grow, develop and evolve. With any luck we should be live in the next few weeks.
Neuromarketing. This fascinating subject along with consumer psychology will be the topic of my next blog post. How results from studies of fMRI, EEG, eye tracking and behavioural science can be linked into improving Digital Signage content and presentation. Did you know, 90% of all decisions are driven by feelings. Provoking, preferably positive emotions (although negative can also work), can be an extremely powerful tool in increasing recall rates.
If you’ve ever wondered if Digital Signage is worthwhile having in an office / corporate environment then you’ll find one of my recent posts interesting. We explore the numerous ways in which digital signage can be integrated into the office / corporate environment and the positive impact it can have.
Aside from work I have taken my first annual leave since starting here at Eclipse Digital. Iceland being the destination of choice. Without a doubt one of the most beautiful countries I have even been lucky enough to visit. Exploring its vast nothingness.
Eclipse Digital has an opportunity for a full-time junior developer to join our team. We are a business that is both proactive and reactive to customer needs. Our start up mentality continues to deliver results and as such, we have been responsible for a delivering a variety of digital signage projects that have been experienced by thousands of people nationwide.
Working within our exciting and forward thinking business, and under the guidance of the development team, the successful candidate will be gain exposure to and play an active role in:
Developing bespoke digital signage solutions for a wide range of clients, ranging from data driven information boards to interactive touch screen applications
Working with and testing a range of technologies to deliver these solutions
Dealing directly with clients on projects at all stages of a project from concept through to support
The inner workings of a global cloud-based software as a service solution (used in over 300 cities worldwide)
Skills that are essential for this role are:
HTML + HTML5
CSS + CSS3
Skills and experience that would be beneficial but not essential:
Characteristics of the successful candidate will include:
Good problem solving
Considered, logical thinking
If you’re a passionate developer with a desire to push your own knowledge and learning daily, then this position is for you. Working with innovative leading edge technologies alongside extremely skilled developers, the successful candidate has a unique opportunity to grow a variety of developer skill sets through real world projects with real world results.
Email your CV including working examples of projects you have developed.
Strategy Helping to develop our customer engagement process, to guide clients through our proven process and enhance software adoption.
Photography Visiting sites in which eclipse digital have installed Digital Signage solutions such as Kings Lettings, for promotional shoots.
Preparing for Exhibitions Between the 12-14 April we will be exhibiting at the Civil Infrastructure & Technology Exhibition at ExCeL London. Showcasing Full service Digital Signage Solutions for industry, and the huge benefits it entails. Hope to see you there!
After talking to friends about how their internships are going, they where surprised to hear about the amount of variety and course related tasks I am undertaking. Unlike some large corporates where very little freedom and related activities are tasked to interns. For this I am grateful.
I will leave you with a (unrelated) thought provoking quote by french philosopher René Descartes.
Cogito ergo sum. I think. Therefore I am.
In short, meaning the fact that we are cognitive beings and are aware of this, must mean we ‘exist’.
Digital signage reduces perceived waiting time by 33%. It also seems to have time-bending properties in general. I find it hard to believe i’ve been working with Eclipse for over 4 months now. Always learning and developing not only in marketing but in multiple disciplines.
Since my last post I have been busy!
Exhibiting at both the restaurant show and the takeaway expo promoting digital signage solutions for restaurants & fast casual diners. A completely new experience for myself that at first seemed slightly ominous but in turn helped me to develop my client-facing skills (and stand break down skills).
I’ve walked 16km or nearly 20k steps according to my Apple Watch, in one day, visiting numerous locations where Eclipse Digital have installed digital signage. Then putting my creative photography skills to the test for use in case studies and general promotion – more of this to follow but here’s a sneak peak for now:
Learning Google Adwords in more detail, working out Click through rates, Cost per Acquisition, Cost per clicks and the figures needed to make a ROI. All of this whilst researching and developing a campaign.
Analysing and seeing that my digital marketing activities are having an actual impact in terms of being shared to tens of thousands of people is truly satisfying. Helping to build a brand is exciting!
I expect that this will be my last post of 2015 but I’m sure I’ll be back in the new year writing regular updates throughout my work placement. Stay tuned and follow us on Twitter @EclipseDigiUK to keep on track with all my updates.
Nearly 3 months in, still alive. What a great experience it has been so far. I have learnt a great deal since starting work at Eclipse and have gained practical experience in numerous Marketing and Business related disciplines.
To name a few:
Digital Marketing in general
Social Media Marketing – Building brand awareness through customer interaction and providing suitable content to the unique platform
Inbound Marketing – To gain and keep consumers coming back for more, amazing content is the key.
SEO – I have learnt numerous ways in which to boost rankings in search engines. It is quite an art to maximise your presence.
Content Creation – Enhancing my knowledge of the Adobe suite including After effects, Illustrator and Photoshop work
WordPress development – Creating new pages, posts and content, implementing new plug-ins and leaning Short code/HTML/CSS
E-mail Marketing – Maximising click through and opening rates with the use of A/B testing, segmenting and content variations
Analytics – Recognising areas of improvement and testing new ways to improve them
Tea and Coffee making – Arguably the most important according to my colleagues
I will be writing regular updates on our blog throughout my work placement which will be posted on our social media pages for our followers to read. Don’t want to miss out? Follow us on Twitter @EclipseDigiUK
This month we warmly welcomed Elliot Dale to Eclipse Digital Media. He has joined us on a work placement from Kingston University, where he is currently studying a BSc(Hons) Degree in Marketing Management. During his time here, Elliot will be contributing to our Marketing team in various ways and will be writing regular updates on his time spent with us learning about the Digital Signage industry and marketing in general.
To kick things off, we wanted to get to know him a bit better so what better way than a introductory blog post / interview! We asked Elliot a few questions and have included them on this post (which Elliot is helping to compile) so we can all learn a bit more about our new Intern.
Full Name: Elliot Michael Dale Age: 21 Currently studying: Marketing Management
Why did you choose Eclipse Digital for your work placement?
I chose Eclipse for my year in industry as I felt it offered a fantastic opportunity to gain lots of experience in not only my area of study, but in an innovative and exciting company and industry.
Did you know anything about Digital Signage before starting here?
I understood the basic concept behind Digital Signage but did not understand the impact it can have, and does have, on numerous industries.
How was your first day at Eclipse Digital?
My first day at Eclipse Digital was slightly nerve-racking as expected on starting any new job, but I quickly felt welcomed and part of the team.
What areas of Marketing interest you the most?
I have a fascination with a plethora of the marketing related disciplines including digital, SEO, positioning and branding.
What do you hope to hope to achieve during your time at Eclipse Digital?
I hope to broaden my knowledge and continue to gain real world experience in marketing. I also look forward to seeing how my work will have a positive impact on the company.
Anything extra, you’d like people to know about you?
The people who are crazy enough to think they can change the world are the ones that do.
Elliot will be writing regular updates on our blog throughout his work placement and will be posted on our social media pages for our followers to read. Don’t want to miss out? Follow us on Twitter @EclipseDigiUK.
For the third year running Eclipse Digital Media will be partnering with leading Digital Signage providers to showcase our Digital Signage Solutions at one of the world’s largest industry exhibitions; Integrated Systems Europe in Amsterdam where an estimated 50,000 visitors are expected to register, according to the official show guide.
At the Integrate Systems Europe 2015 Exhibition in Amsterdam, we have been invited as one of a handful of companies globally to present our Digital Signage solutions on the Samsung Stand and their Partner Speaker Zone. During the presentation we will be providing an overview of our partnership with Samsung, their Smart Signage Platform (SSSP) and the work we have done for it using our cloud based digital signage software; embedsignage.com. The 30 minute presentation will be taking place at the Samsung Partner Speaker Zone on Stand (1-H20) and is open to all visitors attending the show. Free registration tickets are available using the link at the bottom of this page.
embedsignage.com SSSP features (existing and forthcoming) including IPTV, Source Input, Remote Screen Management, Touch Interactivity, Video Playlisting, Room Booking, Dynamic Data Content via Excel and more
Case study of SSSP and embedsignage.com installations
Planning to visit ISE 2015?: If you’re planning to visit ISE 2015, register for FREE using our link and enter the registration INVITATION CODE: 705485 – saving yourself show registration fees of between €60 and €80.
If you are interested in arranging a meeting with Eclipse Digital Media at ISE 2015, please get in touch with your request.
This digital signage demo area is to showcase Samsung’s increasingly powerful Smart Signage Platform, which is directly integrated, via a System on Chip (SOC), to their D series commercial grade displays. The SSP displays are displaying content that is delivered using cloud based digital signage platform; embedsignage.com. The displays download the content via built in WiFi and store it locally for continued playback, even with network interruptions.
On show at the demo area is a pre-released 10.1″ all in one display, perfect for shelf edge retail signage, a 55″ landscape all in one display and two 32″ all in one displays (one in portrait and one in landscape). All of the Samsung SOC D series screens can have their content changed using the Samsung Android Tablet that is loaded with an interactive touch layout with various industry sector designs. Every piece of content and interaction between the Tablet and displays is done through the feature rich, cloud based digital signage software; embedsignage.com. This video shows a very brief demonstration of the demo suite:
If you would like to a demonstration of how using embedsignage.com and the Samsung SSP SOC D Series displays can deliver a suitable digital signage solution, please contact us. You can also sign up for a free 28 day trial of embedsignage.com and begin to explore how to deliver multi zone digital signage content to a range of devices including Android, iOS, Mac OS, Windows, ONELAN and of course the Samsung SSP SOC D Series displays.
The 13th December is fast approaching and that means the introduction of new EU Regulation changes on communicating food allergen information to consumers on all unpackaged food – is your business ready?
On Tuesday 30th September at 3pm we will be hosting a 20 minute webinar together with the Institute of Hospitality to cover the new law changes, what is expected from your business and how Digital Signage can be used to help your business comply.
What you’ll Learn
The 20 minute webinar will cover:
what is required from all businesses that serve unpackaged food and drink to the public
to understand what digital signage is
how digital signage can be used effectively to comply with the new information requirements
Q&A session at the end
Eclipse Digital Media recently provided a guest article that was featured in the Hospitality Magazine Autumn Edition. The article covered digital signage, menu boards and the food allergy law changes due. Read the article below and be sure to sign up for the webinar being held on Tuesday 30th September to learn more about this topic:
We are excited to introduce to you embed signage, our newly supported Digital Signage Software (Saas), an online cloud based digital signage content management system.
The latest cloud based technologies have been used to develop embed signage with a wide range of creative tools to give you the creative flexibility to make awesome digital signage content. Not only that, embed signage offers cross platform compatibility meaning you can push your digital signage to Android, iOS, Windows, Mac, Chrome OS, Samsung SSSP and ONELAN digital signage media players.
“many businesses bought into digital signage some years ago but are restricted to specific manufacturer hardware or software. Embed Signage allows you to fully embrace the BYOD concept for digital signage allowing businesses to blend their old hardware with new pieces, all managed from one central cloud based platform. Having this variety and flexibility of hardware choice provides some very attractive entry points for digital signage users” Colin Thody, Eclipse Digital Director
Below we have outlined the digital signage hardware device operating systems that embed signage is compatible with:
We are very proud to announce we have agreed a partnership with the Institute of Hospitality. The Institute of Hospitality is the professional body for individual managers and aspiring managers working and studying in the hospitality, leisure and tourism (HLT) industry.
The aim of this new twelve-month partnership is to educate the Institute of Hospitality’s members about the digital signage solutions available to help deliver core information to clients and also to showcase how digital signage can be used to help improve operational workflow and raise profits for hospitality businesses.
Colin Thody, Eclipse Digital Media Director, said:
“It seems like a perfect partnership. We have the technical expertise and digital solutions along with many years experience in the industry. We understand the challenges hospitality businesses face and have developed a range of products and services to help tackle many of these.”
Peter Ducker, Chief Executive of the Institute of Hospitality, said:
“Digital signage is playing an increasingly important role within hotels and restaurants, and it is a role that is continually evolving. We are therefore delighted to be working closely with Eclipse Digital Media in order to keep our members informed of the latest benefits and applications of this relatively new technology.”
Members of the Institute of Hospitality will benefit from a variety of educational pieces including digital signage specific webinars and publication of editorial pieces in the Institute of Hospitality’s magazine; Hospitality.
The Institute of Hospitality is managed as an educational charity whose primary purpose is to promote the highest standards of management and education and to assist its members in their professional development.
Eclipse Digital Media are proud to announce the new appointed of Iain Ramsay as our new Chairman to deliver our aggressive short term plans and to help build the foundations for long term growth and stability.
Ramsay boasts an outstanding career spanning more than 40 years. Throughout this time he held senior positions such as CEO, Chairman and Director at the likes of Rowntree’s, Multitone Electronics Company, Crest Nicholson and Antler Property Corporation. Utilising Iain Ramsay’s experience was a mouthwatering prospect for Eclipse Digital, which led them to make the decision to appoint him.
“I’ve been offered many positions like this in the past but none of them have really excited me like this one. The company is on the verge of substantial growth and about to launch a series of new product lines… they have an impressive management team which I’m proud to help build upon”
“we are delighted to bring Iain on board and use his years of business experience to help provide clear direction and strategy as we aim to build the company over the coming years”
“Eclipse Digital have impressed me with their determined, dedicated and ambitious staff… paired with my years of experience and business vision I want to harness their potential and help them to become the market leader in the field of digital signage, ensuring they continue to be reliable, secure and successful for many years to come”
After an impressive 2013, 2014 has already begun in spectacular style with digital signage projects for Marwell Zoo and Siemens amongst others. This year is set to be a year of growth at Eclipse Digital and the appointment of Iain Ramsay as Chairman is the first step. Watch this space for future business developments!
Gallery Images from appointment of Eclipse Digital Media’s new Chairman:
Eclipse Digital Media are very happy to announce a new partnership with leasing company Axis Leasing. Axis Leasing is one of the UK’s most experienced independent IT finance providers, offering innovative financial solutions for a wide range of assets and ICT.
“This new partnership allows us to provide any customer the option to lease their digital solution for a period of 3 years and then choose to buy at the end. Providing our customers with even more ways to manage their costs has been high on our agenda for some time and now partnering with Axis Leasing has enabled us to give more flexibility to our clients.” Colin Thody – Eclipse Digital Media Director
Leasing prices available to Eclipse Digital Media customers via Axis Leasing:
ONELAN are a UK based digital signage manufacturer and have thousands of their products being used worldwide for a range of digital signage applications including The Science Museum, London and Dubai Duty Free.
Their extensive product range provides various levels of digital signage players that can be used for the most basic of digital signage applications right the way through to sophisticated content management and distribution servers for digital signage networks up to 1000 players.
Below we have outlined the various media players that ONELAN offer and some of the core differences between them. We have grouped the players into the following categories:
Content Management Server
NTB High-end Subscriber – For high-end digital signage applications
NTB Mid-range Subscriber – For mid-range digital signage applications
NTB Entry-level Subscriber – For entry-level digital signage applications
To see the full product specifications of each player and to purchase any of the ONELAN digital signage media players listed below, please visit our online shop.
ONELAN Content Management Server Products
The ONELAN Content Management System (CMS) provides users a business tool that makes creating, publishing and managing content easy and robust. It is a sophisticated planning, design, distribution and management appliance for multichannel digital signage networks of up to 1000 players.
ONELAN High End Subscriber Digital Signage Media Players
ONELAN Subscribers poll content from a channel distributed via a CMS or Publisher and plays back on the connected AV display. There are various levels of Subscriber digital signage players that can be used for different applications. Below are the high-end subscriber models:
ONELAN Mid-Range Subscriber Digital Signage Media Players
ONELAN Subscribers poll content from a channel distributed via a CMS or Publisher and plays back on the connected AV display. There are various levels of Subscriber digital signage players that can be used for different applications. Below are the mid-range subscriber models:
*Upgrade available for NTB 760 and NTB 660 models to Publishers with additional license
ONELAN Entry-Level Subscriber Digital Signage Media Players
ONELAN Subscribers poll content from a channel distributed via a CMS or Publisher and plays back on the connected AV display. There are various levels of Subscriber digital signage players that can be used for different applications. Below are the entry-level subscriber models:
Both new and existing ONELAN digital signage users can take up this annual service where each media player reports directly to Eclipse Digital Media over 20 times per day. These reports allow Eclipse to monitor a variety of hardware, software, publishing and subscribing operations to ensure the ONELAN digital signage network is performing and operating as expected.
As a ONELAN digital signage user, when you sign up for this annual service, Eclipse are able to pro-actively notify you if any problems arise. They can also remotely carry out most maintenance tasks (external static IP address required) and provide you with various reports, when required.
What you can expect from this service:
Reduced onsite maintenance (external static IP address required)
Monitoring of live status’ for NTBs and notification of any errors
Notification of NTB alarm conditions such as: low system disk space, low data space, overheating, schedules not running, channel management errors, content activation and more
Be sure your NTB software is kept up to date
Monitoring of channel publishing and subscriber operations
Receive summary reports based on media playback and alarm states, when required
Allow Eclipse to remotely access and maintain your NTB (external static IP address required)
Eclipse Digital Media have been selected to present at ONELAN’s Key Partner Conference 2013.
The Key Partner Conference is a dedicated two day event where ONELAN resellers and partners from all over the world gather to learn about the new developments ONELAN has to offer and share each others knowledge on how to provide enhanced digital signage solutions.
Eclipse Digital Media will be presenting alongside ONELAN on two topics:
Retail Business Technology Expo (RBTE), held at Earls Court, London on 12th & 13th March, is a must visit event for European retail, e-tail, hospitality and leisure operators. 2012 saw over 6,000 visitors at the exhibition and 2013 is expected to exceed this figure.
On the ONELAN exhibition stand, 681, we will be showcasing our digital menu board solution; embed signage, powered by ONELAN digital media players and DCE software. The menu board set up will include three screen QSR style menu board plus a touch screen menu board with table reservation functionality. All of this content can be updated instantly using Excel.
Then on the Samsung’s stand, 844, we will be demonstrating our interactive touch screen content that provides visitors with a way to discover the products and solutions available on the Samsung stand.
If you’re going to RBTE this year, drop by the Samsung or ONELAN stands to see an Eclipse Digital representative and to see our digital media content in action. Also send us a Tweet with your feedback during the show.
It has taken months of preparation, hard work and late nights but our new Eclipse Digital Media website is alive and kicking. The main aim of our site redevelopment was to showcase all of our digital signage, digital menu board and digital media content creation services in a friendly, easy to digest fashion, which we hope we have achieved!
We will be continuously adding more content to the site via the blog but also have plans for some additional pages that we will announce once added to the site.
We invite you to explore our site and let us know what you think and if you didn’t have a chance to see our old site, here are a few screen shots for you to compare the old with the new: