It seems it’s a year for winning awards here at Eclipse Digital. We’ve just been awarded two awards at the SME News Southern Enterprise Awards 2020 and we are delighted.SME News Southern Enterprise Awards focus on recognising and rewarding the hardworking individuals and firms hailing from this dynamic region which boasts the second highest annual turnover in the UK.
SME News official Press Release“SME News prides itself on the validity of its awards and winners. The awards are given solely on merit and are awarded to commend those most deserving for their ingenuity and hard work, distinguishing them from their competitors and proving them worthy of recognition.”
The SME News Judges gathered information independently from a variety of publicly accessible sources, which were assessed alongside the nomination material supplied by us. Their team cast their final judgment, based on various criteria including: client dedication, innovation, business growth, longevity, online reputation, customer feedback and business performance. As such, Eclipse Digital were awarded two awards:
SME News – Southern Enterprise Awards 2020 – Winners
Business is not all about winning awards but to have notable recognition for Eclipse Digital is testament to every one of our staff that have strived tirelessly over the years to make the business what it is today. We are thoroughly grateful and send our congratulations to all of our team – we love each and every one of you!
⏱️ 10min read (10 minutes that could change your life)
Digital signage is considered the ideal replacement for traditional signage such as posters, banners, and standees. It is essentially any screen that can be used to communicate data and information.
There are many cool things that digital signage can do for your business but more importantly there are tangible benefits applicable to practically any business that uses this technology.
Here are 7 reasons why you must use digital signage for your business:
1. Helping people stay safe – now more than ever
Hand sanitisers. Public safety announcements. Weather related information.
Digital signage can play a critical role in public and staff safety which, in 2020’s COVID pandemic, is essential.
The pandemic has blind-sided most businesses but we’re all now very familiar with the impact of it and living our lives with various restrictions and the ever-changing guidelines and health messaging. With information that is changing so quickly, print just isn’t going to cut it.
Digital Signage is a key way to deliver this constantly changing messaging quickly. Be it new guidelines on upcoming lockdown restrictions, new measures around hygiene, providing the latest statistics on infections rates… digital signage provides a clear communication tool to deliver this message safely and rapidly to your staff and customers.
As a business there is an obligation to ensure customers and staff are kept as safe – digital signage can truly help deliver valuable messaging and guidance towards maintaining a safe environment for all.
Away from COVID, digital signage can also be used in other ways to stay safe. It can be used to communicate safety precautions including while ongoing emergency procedures are taking place. An efficient emergency alert notification can be configured for screens within the building. A single alert can change the content to reflect the status of the emergency and then turned off by another. This is another great tool if you want to secure the safety and well-being of valuable staff.
Digital Signage can reduce business costs for internal comms as well as marketing because it dramatically reduces or completely replaces print.
It practically pays for itself through the ability to change messaging and content as much as desired without any need to print/reprint.
You’re also less likely to rely on additional staff (or yourself) to physically take down/change material and replace with the new… only to then realise there is a misspelling and you need to do it all again! (hands up if you’ve done that – yep, over here!)
Using digital signage and by changing content remotely requires much less manpower (your team can focus on other areas of the business), ultimately saves money and can improve your bottom line.
If you’re not already using digital signage – why not?!
For this one reason alone, as a business you’d be foolish not to be using digital signage.
In a world where being adaptive and flexible is critical for business, digital signage offers a lifeline.
Your business is unique and you need to make sure digital signage matches your needs.
Digital signage gives complete flexibility in terms of content, scheduling and hardware.
Being able to pick and mix content types such as images, movies, weather, social feeds etc allows businesses to be creative with their communications and to explore content types vs business objectives in a measurable way – test it, refine it, repeat it.
Scheduling content is so easy and flexible. It can be as easy as choosing a time and day for content to appear and that’s it. Then, let’s imagine just before the content is about change, your circumstances have changed… time to PANIC?! Not this time!
It’s a good job you’re using digital signage.
Now, all you have to do is change the content schedule and push the change live… you can breathe easily again knowing your message is in line with your current situation.
Touch tablets, high bright window displays, outdoor LED billboards, vibrant multi-screen menu boards, hand sanitiser displays and much, much more. You’ve got complete flexibility to choose the right hardware for your requirements at any stage.
4. Digital Signage makes people take action
Digital signage can be bright and dynamic and with the right content is proven to catch the attention of viewers.
These results speak for themselves – digital signage makes people take action.
It can also be used to excite viewers.
Think along the lines of presence sensors to detect someone in a certain area triggering content changes to deliver something more specific, amusing or delightful leaving the viewer transfixed and completely engaged in the experience.
How about a beautiful attraction screen with an item below it encouraging the viewer to pick it up? The person picks it up and the content changes to tell more of the product story.
Using digital signage to enhance the experience in this way can help you shape the customer journey to deliver specific measurable results, as well as reinforce + improve brand perception with the customer.
5. Operational efficiency
Let me ask you a question: You’ve got a promotional message to shout about. You’ve designed a beautiful poster to share the message, now you need to get it out to your 100 offices / stores.
Which option is more efficient?
Option A) Send the poster to a print firm, get 100 copies printed, post one to each store / office and ask that a member of staff to put the poster up and let you know once done.
Option B) Upload the poster to your digital signage CMS, publish the content to all screens in all stores / office locations then receive download confirmation each screen received the content, then view analytic proof of play reports to confirm the poster is playing xxxx number of times a day with a breakdown per device.
If you answered Option B – congratulations my friend, you’re a winner!
It’s clear option B is the most efficient way to distribute promotional material to physical stores / office locations and better yet, you can get proof the content is playing – you KNOW it’s up there running.
Further still, it was taken care of by you – you uploaded it, you published it, you’re viewing the analytics.
You didn’t rely on 100s of other staff members to interrupt their daily workloads to ensure the posters were put up, distracting them from other important tasks… and you didn’t then have to guess or chase for confirmation that they’ve put the posters up wasting even more precious time.
This scenario works even with small number of stores or locations… digital signage makes business operations more efficient.
6. Delivering real-time information
One of the beautiful benefits of digital signage is that you can keep it updated with real-time information automatically. Showing the current weather status or a forecast (people love looking at weather forecasts), then go a step further and customise messages that are linked to weather states, such as: if ‘Sunny’ show ‘sunshine video’ with a sunshine related message or if ‘raining’ show ‘rain video’ with a rain based message etc.
Further types of real-time data could include integration with third-party systems via XML, Excel, JSON or webpage sources. Data can be synced with the digital signage and then when the third-party system data updates, the digital signage does too. This could be for staff sales data, store menu pricing and stock levels, airports flight schedules – practically anything.
7. Aesthetics, ambience and WOW!
New, brings with it a sense of excitement, a sense of freshness, something modern.
Digital Signage allows you to keep changing content, keeping things fresh and keeping your audience engaged. It can also make installs look so much neater – for example getting rid of printed boards or posters taking up lots of space and condensing into a screen that allows you to rotate content and set schedules or rules for when specific content shows.
Using Digital Signage well gives you the power to create a desired ambience, help tell stories without a narrator, shape the mood, it can be in your face or subtle in the background, any which way you want. You have the power to can chop and change content to deliver a desired effect.
Digital Signage can be used as a key part of the interior design and can be used to make installs and experiences truly incredible.
When paired with great content and design, Digital Signage offers a way to WOW people – just take a look at some of these examples of installs that WOW:
Louis Vuitton, Istanbul:
Salesforce, San Francisco:
The Fashion Gallery, Vienna:
Almost every industry uses digital signage as a way to communicate and it’s easy to understand why. It is an efficient, flexible and effective tool for communication both to staff, customers and potential customers.
The benefits of using digital signage are undeniable and it’s a MUST HAVE business tool.
What’s more, IT IS EASY to get started and it can help transform your business.
So, what are you waiting for?
Take that next positive step.
Get in touch to see how we can help you with utilising digital signage.
Eclipse Digital Media have the great honour to announce that they have been shortlisted for Retail Project of the Year at the AV Awards 2020.
The AV Awards are to reward global AV talent for best practice taken to the next level, recognising those businesses raising the bar and setting new standards we should all strive to achieve.
The Retail Project category is extremely strong so to have make the final shortlist, is a great achievement for Eclipse Digital Media – a true testament to the hard work and dedication the team bring to each and every project.
Retail Project of the Year Finalist Bobby Moore Bridge Digital Transformation, Wembley Park, London, UK
The project Eclipse Digital have been shortlisted for in the Retail Project of the Year category is the Bobby Moore Bridge Digital Transformation at Wembley Park, London.
The Bridge has been digitally enhanced with LED screens and lighting system all connected to offer a fully integrated digital walkway to and from Wembley Park. The system includes over 100m2 Absen XD6 LED panels in two high-resolution outdoor LED configurations, fitted to the northern and southern parapets of the bridge. Under the bridge, there are a series of LED lights behind diffuse glass panels to create a ‘dot’ effect, in keeping with the original tile artwork at the site, and finally, low resolution LED strips have been spread out across the ceiling in linear rows.
The AV Awards are planned to take place in November where the winners will be announced.
Quintain Living is Quintain’s Build to Rent Management Brand. Wembley Park is set to become the largest build-to-rent development site in the UK, with 5,000 homes being delivered by 2024. Quintain Living will manage all of the build-to-rent homes at Wembley Park, offering brand new beautifully designed apartments boasting Samsung appliances, curated furniture collections co-designed with John Lewis & Partners, iconic views and 24-hour services.
Digital Signage and AV work completed by Eclipse Digital for Quintain Living includes:
14m2 Outdoor Rooftop Cinema with iPad control and wireless audio system (Alameda)
Room booking signage (Alameda)
Building concierge & lift lobby digital signage (Alameda, Ferrum, Montana, Seath, Jackson, Landsby, Alto, Canada Gardens, Dakota)
Tipi Hub on Olympic Way (street facing 9x high bright video wall, meeting room screens, wireless presentation systems, touch screens)
“Eclipse Digital overcame every challenge faced and delivered an AV package that sets Tipi’s facilities apart from anything else in the residential rental market. It’s a truly amazing space that gives the buildings a real wow-factor and has been the cause of many positive responses from Tipi residents” Mike Dodd, Senior Development Manager, Quintain
We’d like to say a big thank you to all those involved in making this project a success including all of those on the client side. We’d like to give a special mention to the following companies for their support:
Visitor Attraction Project of the Year – Eclipse Digital Media – Wembley Park, Bobby Moore Bridge Digital Transformation
Residential Project of the Year – Eclipse Digital Media – Tipi, Wembley Park
The 2020 awards are taking place in digital form this year due to the ongoing COVID-19 measures. The winners will be announced during Awards Week between 23rd and 25th June and will be featured in a special awards edition of Installation magazine in July.
There are some exceptional projects in both categories meaning it would be an extremely proud moment for Eclipse Digital to win either or both… we eagerly await the reveal in June.