Eclipse Digital Media are proud to present their LED Wall that has been nominated at this years Install Awards. It is one of six finalists in the Best Retail/DOOH Project category scheduled to be held on Thursday 29th June at the Millennium Gloucester Hotel in Kensington, London.
This will be the 4th annual Install Awards where excellence across the entire pro-AV industry is recognised. The ceremony focuses on the best projects, and the people that make them happen, during the preceding 12 months. This years black tie event will consist of dinner and drinks followed by the awards presentation and ending with an after party all hosted by presenter and standup comedian, Jimmy McGhie.
“We are so proud to be nominated for this award alongside the other high quality projects. Alot of hard work has paid off and as you can see, the result looks fantastic.”
Director, Eclipse Digital Media
Matalan Indoor LED
Working closely with Eclipse Digital Media, Matalan evaluated several solutions before deciding the LED Wall would deliver the big impact they were after.
Updating your digital signage content regularly is key to keeping your audience engaged with your screens. Seasonal change is the perfect excuse to spice up your digital displays, whether it be holidays, national days or even time changes. Stay ‘current’. Leaving content unchanged for long periods only results in your the audience disengaging and as a brand you begin to loose the impact of a very powerful communication tool.
A little change, creativity and care can go a long way in the eyes of the audience.
Content changes do not have to be dramatic and they do not have to be done on the day of an event. Using digital signage software with scheduling functionality means you can pre-schedule certain content to play at relevant times, days or date(s). Below we’ve highlighted just some of the simple changes you can make to keep your content seasonally fresh.
Keep fresh with simple changes, such as:
Holiday greetings – these don’t have to affect the your normal content although content adaption generally seems seamless. Simply schedule the greeting to play every so often.
Seasonal sale offers or promotions are a great way to grab customer attention to seasonal or sale items. There is also a significant halo effect on the family of brands when advertising a product on digital signage. A sales increase of nearly 7x and an overall category increase of 11x that of the featured product has been recorded (Burke, 2009*).
Visual decoration to core design elements of your content can also help keep the signage up-to-date. This, in turn lets your customers and staff know the company is actively developing and delivering relevant content. Change stops content becoming stagnant and therefore draws more attention to the displays as consumers notice the new changes.
Get Creative. Changes don’t have to be huge. Subtle changes to the company logo or footer will not go unnoticed, such as a moustache for movember or a poppy for remembrance day. These small changes can help to show a caring and philanthropic company. Bigger changes such as font styles, colours and background images can create more of an impact when deployed with some careful thought.
Current affairs and events such as halloween, valentine’s, easter, remembrance sunday, world health day etc are some more examples of how to keep your signage fresh.
A four step strategy to keeping Digital Signage content fresh:
Create a schedule outlining the days / events you wish to make content changes for.
Create all necessary content in advance.
Schedule that content on your digital signage software in advance.
Repeat this process.
How do you keep content fresh? Share your tips and tricks by leaving a comment below.
There are many benefits to using Digital Signage over traditional methods of communication but most commonly we get asked, does it actually save money? So, we’ve done some case study research on costs and have found that Digital Signage provides many benefits to the operation of a business, the customer experience but crucially, using Digital Signage can also save businesses money. Below we have highlighted our findings for you to see.
With various solutions targeted towards the Food and Drink industry, Eclipse Digital Media revisit IFE after 2013’s event seeing more than 26,000 visitors over the four days. The event again will be held at ExCel London and runs from Sunday to Wednesday.
If you are interested in arranging a meeting with a Digital Signage pro to talk about your business requirements, please contact us in advance to arrange a time and date, alternatively simply visit us throughout the show.
For the third year running Eclipse Digital Media will be partnering with leading Digital Signage providers to showcase our Digital Signage Solutions at one of the world’s largest industry exhibitions; Integrated Systems Europe in Amsterdam where an estimated 50,000 visitors are expected to register, according to the official show guide.
At the Integrate Systems Europe 2015 Exhibition in Amsterdam, we have been invited as one of a handful of companies globally to present our Digital Signage solutions on the Samsung Stand and their Partner Speaker Zone. During the presentation we will be providing an overview of our partnership with Samsung, their Smart Signage Platform (SSSP) and the work we have done for it using our cloud based digital signage software; embedsignage.com. The 30 minute presentation will be taking place at the Samsung Partner Speaker Zone on Stand (1-H20) and is open to all visitors attending the show. Free registration tickets are available using the link at the bottom of this page.
embedsignage.com SSSP features (existing and forthcoming) including IPTV, Source Input, Remote Screen Management, Touch Interactivity, Video Playlisting, Room Booking, Dynamic Data Content via Excel and more
Case study of SSSP and embedsignage.com installations
Planning to visit ISE 2015?: If you’re planning to visit ISE 2015, register for FREE using our link and enter the registration INVITATION CODE: 705485 – saving yourself show registration fees of between €60 and €80.
If you are interested in arranging a meeting with Eclipse Digital Media at ISE 2015, please get in touch with your request.
This digital signage demo area is to showcase Samsung’s increasingly powerful Smart Signage Platform, which is directly integrated, via a System on Chip (SOC), to their D series commercial grade displays. The SSP displays are displaying content that is delivered using cloud based digital signage platform; embedsignage.com. The displays download the content via built in WiFi and store it locally for continued playback, even with network interruptions.
On show at the demo area is a pre-released 10.1″ all in one display, perfect for shelf edge retail signage, a 55″ landscape all in one display and two 32″ all in one displays (one in portrait and one in landscape). All of the Samsung SOC D series screens can have their content changed using the Samsung Android Tablet that is loaded with an interactive touch layout with various industry sector designs. Every piece of content and interaction between the Tablet and displays is done through the feature rich, cloud based digital signage software; embedsignage.com. This video shows a very brief demonstration of the demo suite:
If you would like to a demonstration of how using embedsignage.com and the Samsung SSP SOC D Series displays can deliver a suitable digital signage solution, please contact us. You can also sign up for a free 28 day trial of embedsignage.com and begin to explore how to deliver multi zone digital signage content to a range of devices including Android, iOS, Mac OS, Windows, ONELAN and of course the Samsung SSP SOC D Series displays.
The 13th December is fast approaching and that means the introduction of new EU Regulation changes on communicating food allergen information to consumers on all unpackaged food – is your business ready?
On Tuesday 30th September at 3pm we will be hosting a 20 minute webinar together with the Institute of Hospitality to cover the new law changes, what is expected from your business and how Digital Signage can be used to help your business comply.
What you’ll Learn
The 20 minute webinar will cover:
what is required from all businesses that serve unpackaged food and drink to the public
to understand what digital signage is
how digital signage can be used effectively to comply with the new information requirements
Q&A session at the end
Eclipse Digital Media recently provided a guest article that was featured in the Hospitality Magazine Autumn Edition. The article covered digital signage, menu boards and the food allergy law changes due. Read the article below and be sure to sign up for the webinar being held on Tuesday 30th September to learn more about this topic:
We are excited to introduce to you embed signage, our newly supported Digital Signage Software (Saas), an online cloud based digital signage content management system.
The latest cloud based technologies have been used to develop embed signage with a wide range of creative tools to give you the creative flexibility to make awesome digital signage content. Not only that, embed signage offers cross platform compatibility meaning you can push your digital signage to Android, iOS, Windows, Mac, Chrome OS, Samsung SSSP and ONELAN digital signage media players.
“many businesses bought into digital signage some years ago but are restricted to specific manufacturer hardware or software. Embed Signage allows you to fully embrace the BYOD concept for digital signage allowing businesses to blend their old hardware with new pieces, all managed from one central cloud based platform. Having this variety and flexibility of hardware choice provides some very attractive entry points for digital signage users” Colin Thody, Eclipse Digital Director
Below we have outlined the digital signage hardware device operating systems that embed signage is compatible with: