DIGITAL SIGNAGE IN RETAIL

POSSIBLE USES IN RETAIL

Many retailers are working to create a distinct in-store experience, combining digital and physical shopping.

Digital signage, with some awesome content, can catch attention, promote products, increase sales and even entertain customers.

EXTERNAL ADVERTISING

Use digital signage to attract customers attention, even before they have set foot in your store.

Using high bright displays, or LED, you can install a screen into any outward facing window to reflect what is happening in-store. The recommended displays use a ultra high bright, blackening resistant panel to withstand temperatures upto 110℃, ensuring they are seen even in direct sunlight.

Outdoor displays, whether they be wall mounted, freestanding or portable a-boards can also be used to attract attention to your store. IP rated, weatherproof products ensure they can withstand the elements and increase your reach to potential customers. Any content that is able to move and change is much more likely to grab the attention of passersby.

SECTION TITLE

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

INTERNAL ADVERTISING

Advertising displays are proven to increase footfall by upto 24% and sales up to 33%.

They can come in all shapes and sizes, starting from point of sale displays to entice more impulse purchases at the checkout to large LED screens to act as an impressive, memorable centre piece. Different size screens can be wall mounted, in either orientation, or freestanding, ensuring no opportunity is missed.

New technology also allows the use of shelf edge displays to transform any shelf edge into an eye catching section with easy to read information that can be updated instantaneously.

LED screens are an impressive piece of hardware, which consists of smaller modules made up of LED lights. The modules fit together to create a completely seamless canvas, used for advertising, product information with promotions and offers.

SECTION TITLE

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

CUSTOMER INTERACTION

Technology allows the customers be more than just viewers.

Simple customer interaction, through touchscreens, offers a more personal and memorable experience. They can browse products and receive the latest promotions and offers, whilst also having access to up-to-date, in depth product information.

Using a simple set up, retailers can offer a lift/ place and learn experience through digital signage. A digital screen can be advertising products and when a product is either lifted or placed into a sensored area, relevant information and pricing for that product will show.

See how a lift/place and learn experience could be used, here.

SECTION TITLE

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

WAYFINDING

Assist customers and staff navigate their way around and get to where they want to be.

Both interactive and static layouts can be extremely effective in displaying wayfinding information, store location and best routes. Wall mounted displays or freestanding options create an engaging experience for the user.

SECTION TITLE

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

DIGITAL MENU BOARDS

Using digital menu boards can increase sales by upto 50%, with digital receiving 400% more views than static menus.

They can also improve service, save on resource and print cost. whilst also reducing queues and waiting times of customers. Offers and promotions can be displayed alongside the menus, or use multiple screens as a single canvas to show takeover content for more engaging and impactful content.

Allergy information can also be shown, whether that be with little icons within the menu, or on a separate display. EU regulations require allergy information to be shown in places where any food is shown.

SECTION TITLE

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

DIGITAL SIGNAGE IN RETAIL

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