MATALAN – INDOOR LED WALL
“It [the launch] went amazingly well. All parts of the project were well received and the screen in particular. Thanks once again for your team’s efforts”
Andrew Banks, Chief Operating Officer, MatalanDirect.com
Matalan is a UK retail store that has been in operation since 1985. Currently Matalan has over 220 stores nationwide serving over 12 million UK families every year.
UNDERSTANDING THEIR NEEDS
As part of Matalan’s initiative to increase market share in the furniture and homeware categories they launched their first ever Matalan Homestore at their site in Knaresborough.
Matalan were seeking a digital signage solution that would give the store the ‘wow’ factor and increase footfall.
Working with Matalan, Eclipse Digital Media carried out a number of site visits and evaluated several solutions including video walls before an agreement was made that an Indoor LED Wall would deliver the big impact required.
The Indoor LED Wall solution delivered by Eclipse Digital Media measured 4m x 2.3m and comprised of 28 Absen N4 Black LED Modules, a single ONELAN media player and cloud digital signage software; embed signage.
Eclipse Digital Media also installed an Intel NUC with remote management software to remotely maintain the LED software.
Eclipse Digital Media used embed signage, digital signage software for this project. The software means content can be uploaded and designed for the specific resolution of the LED wall and then either published to the display immediately or scheduled to publish at a time when there is more bandwidth available on site.
Eclipse Digital Media also use remote management tools to maintain the hardware including the ONELAN media player and all LED Modules. This provides Matalan with a fully supported digital signage solution they can rely on.
Driving into the retail park where the store is located in Knaresborough, it is impossible to miss the 4m x 2.3m LED wall in the store front window. Initially the primary content shown on the wall included episodes of ‘The Show’ in partnership with ITV and Time Inc hosted by Denise Van Outen.
Moving forward the content strategy for the display is to evolve with a focus on driving more footfall into store. Matalan will be using footfall tracking technology to measure the impact of different content.