eclispe digital media digital signage solution prime burger

PRIME BURGER – DIGITAL MENU BOARDS

“Our store at ExCel has been in the same position in the boulevard since 2009. Last year we reconfigured it a little.. Out went our flat, white, static printed boards that weren’t eye catching, and in came the new displays, which have proved a great investment. Since we have installed the screens at ExCeL, we’ve seen an increase in like-for-like sales of 50% and a lot of that is to do with the screens, without a doubt.”
Sam Steele, Director, Prime Burger

Displays

Locations

Sales % Increase

Mouth-Watering Solution

CLIENT BACKGROUND

Prime Burger, which has outlets in St Pancras International Station, Euston Railway Station and ExCel London international conference centre, grew as part of the street food movement. Prime Burger started life serving high quality burgers at events and festivals, including Lords cricket, Glastonbury, The Chelsea Flower Show and the London 2012 Olympic Games, and now focuses its efforts on retail outlets rather than events, Guaranteeing customers receive a great burger in under eight minutes.

UNDERSTANDING THEIR NEEDS

Prime Burger was investing in refurbishing its retail outlets to enhance the customer experience. As part of the refresh of these stores, Prime Burger wanted to make their menus very easy to navigate. They also wanted the menus to be very image-led, so they commissioned professional photography of all of their food. The aim was to install something into the stores to help show these images off to entice customers and Digital Signage was the chosen method.

“We didn’t want paper or card menus. We had previously used big printed boards that were above head height and were difficult to swap round every day, when changing from breakfast to lunch menus. They also didn’t have the visual impact necessary to really grab people’s attention.”Sam Steele, Director, Prime Burger

“The displays have really great image quality and bring our beautiful food imagery to life and do justice to our images”

Sam Steele
Director, Prime Burger

INSTALL

The Solution

Working with Prime Burger from start to finish, Eclipse Digital Media constructed a digital menu board solution that matched Prime Burgers needs in every respect. The solution installed consisted of a range of Samsung Smart Signage Platform displays (various sizes) paired with the cloud based digital signage software, embed signage.

“After consulting with Eclipse Digital, we put in five 48” displays at St. Pancras, which we arranged in portrait orientation. We also put in three 48” displays at ExCel, but in a landscape arrangement, while we put in four 32” displays at Euston as the ceiling is so low there isn’t enough space for the larger screens” Sam Steele, Director, Prime Burger

Software

Eclipse Digital Media used embed signage, cloud based digital signage software for this project. Eclipse Digital developed the digital menu board templates for Prime Burger on embed signage using a combination of the graphics and menu data updated via an Excel spreadsheet. Changes can be made almost instantly to any of the screens and schedules are configured to automatically switch menus at specific times of the day.

Impact

“Eclipse Digital remotely update the content on the displays in each of our stores… it’s a really painless process, and all we have to worry about is updating the artwork.”Sam Steele, Director, Prime Burger

The menu board solution installed has made a significant impact on the business. Customers are drawn in by the high quality imagery and sales have been positively impacted as a result.

“Having researched a number of digital display screen and software providers, I absolutely recommend Eclipse Digital – they most certainly put their competition in the shade!”

Sam Steele, Director
Prime Burger

RESULTS

“We’ve seen an increase in like-for-like sales of 50% at ExCel and a lot of that is to do with the screens”

“We have increased sales of milkshakes in one week by 75% at Euston, by putting some great digital video up on the menu screens of all the milkshakes being made”

“Home-made lemonade sales increased by 50% wk/wk at Euston and by 70% wk/wk at St Pancras when the digital menu boards were used to promote the drink”

Sam Steele, Director, Prime Burger

GET RESULTS

DON’T JUST TAKE OUR WORD FOR IT.

“Eclipse Digital Media provided an extremely cost-efficient and simple solution for us. From the very first enquiry, they were helpful, came and met me on site to understand our aims and made recommendations for screens and software. They have installed screens at central London sites with enhanced levels of security and several stake-holder landlords to satisfy. Eclipse Digital liaised effectively with third-party landlords and their infrastructure teams, our builders, interior designers and ourselves, often working over-night and to a very high standard.”

Sam Steele, Director
Prime Burger

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