Country Choice

Country Choice

Eclipse Digital Media - Digital Signage and AV - Country Choice Digital Menu Boards Case Study - Logo

Country Choice
Digital Menu Boards

CLIENT

Running for over 35 years, Country Choice is the leading provider of In-store Bakery and Foodservice concepts in the UK.

Country Choice offer the full package to clients with a wide range of high quality frozen, chilled & ambient products, equipment, on-site training and point of sale services.

ASSESS

Country Choice have a variety of concepts and stores they support so needed a flexible solution provider to offer a variety of menu board packages while maintaining central control over the network and content.

“Our primary objective for introducing digital signage into our business was mainly to keep up with the times but also provide Country Choice concepts and our customers new ways to market to their consumers and to stay one step ahead of the competition.”

Richard Allchin, Marketing Manager – Digital, Country Choice

“Eclipse Digital Media have provided us with the full end to end solution ranging from help with content creation through to the installation and management of our screens”

Richard Allchin, Marketing Manager – Digital, Country Choice

PROJECT

Hardware

Eclipse Digital supply a range of hardware solutions depending on the client install requirements. For the Substop concept, currently available via selected Londis and Shell Garages, there are stores with a number of Samsung Smart Signage Platform (SSSP) displays running the on-board SoC players. For other Substop stores, there are multiple commercial monitors with a single iBASE multi output, 24/7, commercial grade media player providing full HD content per output. Other clients that Country Choice supply, including SPAR’s Daily Deli concept, also include variations on the hardware solutions installed, be it the individually run SSSP displays or multi output iBASE players.

Software

All menu boards at the stores and concepts are managed using the cloud based software, embed signage. This software is managed from the Country Choice HQ and is where all menu board content is prepared, scheduled and published.

“The software has been great and provided us with just what we require for our menus including conditional play which allows us to display menu items to AM and PM availability!”
Richard Allchin, Marketing Manager – Digital, Country Choice

Eclipse Digital Media - Digital Signage and AV - Country Choice Digital Menu Boards Case Study - Substop Londis Shell
Eclipse Digital Media - Digital Signage and AV - Country Choice Digital Menu Boards Case Study - Substop Londis Shell

RESULTS

“Digital signage has made a huge impact on the stores that we have implemented it in. It has provide a real eye-catching solution for us to communicate our menus and products across to the consumers. We are lucky enough to have a great image library for us with our signage which helps our content hugely!”

“We have seen such a great success with our signage installations that we have made it part of our future Substop roll-out package”

Richard Allchin, Marketing Manager – Digital, Country Choice

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Matalan

Matalan

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MATALAN – INDOOR LED WALL

“It [the launch] went amazingly well. All parts of the project were well received and the screen in particular. Thanks once again for your team’s efforts”
Andrew Banks, Chief Operating Officer, MatalanDirect.com

Eclipse Digital Media - Digital Signage Solutions - Matalan Indoor LED Wall - Install Awards 2017 Finalist - Best Retail/DOOH Project

Pixels

LED Modules

BIG Impact

CLIENT BACKGROUND

Matalan is a UK retail store that has been in operation since 1985. Currently Matalan has over 220 stores nationwide serving over 12 million UK families every year.

UNDERSTANDING THEIR NEEDS

As part of Matalan’s initiative to increase market share in the furniture and homeware categories they launched their first ever Matalan Homestore at their site in Knaresborough.

Matalan were seeking a digital signage solution that would give the store the ‘wow’ factor and increase footfall.

INSTALL

The Solution

Working with Matalan, Eclipse Digital Media carried out a number of site visits and evaluated several solutions including video walls before an agreement was made that an Indoor LED Wall would deliver the big impact required.

The Indoor LED Wall solution delivered by Eclipse Digital Media measured 4m x 2.3m and comprised of 28 Absen N4 Black LED Modules, a single ONELAN media player and cloud digital signage software; embed signage.

Eclipse Digital Media also installed an Intel NUC with remote management software to remotely maintain the LED software.

Software

Eclipse Digital Media used embed signage, digital signage software for this project. The software means content can be uploaded and designed for the specific resolution of the LED wall and then either published to the display immediately or scheduled to publish at a time when there is more bandwidth available on site.

Eclipse Digital Media also use remote management tools to maintain the hardware including the ONELAN media player and all LED Modules. This provides Matalan with a fully supported digital signage solution they can rely on.

Eclipse Digital Media - Digital Signage Solutions - Matalan Indoor LED Wall - Outside
Eclipse Digital Media - Digital Signage Solutions - Matalan Indoor LED Wall - Install

RESULTS

Driving into the retail park where the store is located in Knaresborough, it is impossible to miss the 4m x 2.3m LED wall in the store front window. Initially the primary content shown on the wall included episodes of ‘The Show’ in partnership with ITV and Time Inc hosted by Denise Van Outen.

Moving forward the content strategy for the display is to evolve with a focus on driving more footfall into store. Matalan will be using footfall tracking technology to measure the impact of different content.

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Tariq Halal

Tariq Halal

Eclipse Digital Media - Digital Signage and AV - Tariq Halal Meats Digital Menu Boards Header Logo

Tariq Halal Meats
Digital Menu Boards

Dynamic Data Feeds

Displays

bespoke content package

CLIENT

Established in 1965, Tariq Halal has grown to become one of the leading Halal meat specialists all over the UK and Europe.

Tariq Halal has established a reputation for supplying top quality fresh, chilled and frozen meat throughout its own franchise and wholesale stores.

ASSESS

“The main objective was to enhance the customer experience and not to over complicate the message we are trying to deliver, we wanted to increase sales and fill the time a customer is waiting for an order to be prepared, this was an ideal solution”

Kunal Patel, Director of business development, Tariq Halal.

“Eclipse Digital Media have provided us with an extraordinary level of service”

Kunal Patel, Director of business development, Tariq Halal.

PROJECT

Hardware

Eclipse Digital supplied a digital signage network consisting Samsung Smart Signage Platform displays in a variety of sizes, paired with the cloud based digital signage software embed signage. Two ChromeOS Asus Chromebits were also supplied for existing displays designed for the use of internal communications.

Currently the network covers the stores located in Croydon, Tooting, Gerrards Cross, Harrow, Slough and the Tariq Halal HQ in Wembley.

Software

embed signage was selected to deliver the content to the displays. Offering an easy to update system, food items and prices can be updated almost instantly via an excel spreadsheet.

Content

To uphold Tariq Halal’s professional image, Eclipse Digital Media provided a full service content package include design, build and setup of the Digital Signage content. Allowing for future content to be easily updated by Tariq Halal themselves with a clean, professional and purposeful design.

eclipse digital media digital signage project digital menu boards tariq halal meats example
eclipse digital media digital signage project digital menu boards tariq halal meats example 2

RESULTS

“Eclipse Digital Media have provided us with an extraordinary level of service, its very pleasing to see media companies who are very passionate about your business and that is reflected in the end result delivered by them, the service has been consistent the whole way through the project and its really refreshing to work with them”

“Using the promo screen we pushed sales of marinated items and the last count was 1433 marinated peri peri chicken sold in the opening week – that is deemed as a great success

“In the future we would like to roll this out to all of our shops and help enhance the customer experience whilst using the signage as an effective selling tool”

Kunal Patel, Director of business development, Tariq Halal.

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PlayFootball

PlayFootball

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“We’re always looking to work with partners who provide innovative ways to enhance the customer’s football experience. The new digital signage, software and hardware that Eclipse Digital Signage provided us, enable us to communicate with our 1.5million plus customers who pass through our sites each year.”

Mark Read, Head of Marketing and Brand at PlayFootball

Eclipse Digital Media - Digital Signage Solutions - PlayFootball

Locations

Displays

Central Control

CLIENT

PlayFootball operates thirteen new generation small sided football centres under the PlayFootball brand and are holders of the coveted FA accreditation for small sided football brands. Each PlayFootball Centre receives over 2,500 individual player visits per week, 30,000 plus across the group per week, that’s 1.5 million plus individual visits per annum. PlayFootball has developed a strong pipeline of sites using the land partnership model. It is a brand with a passionate aim: to get Britain playing football.

ASSESS

PlayFootball wanted to update their customer communication methods and saw digital signage as the right option. They wanted the ability to deliver brand offers to customers as well as key partner promotions. A key element of the solution was to have the ability to display live sport through the signage system and schedule content to play at different times of the day and at different locations.

INSTALL

The Solution

Eclipse Digital Media provided a ONELAN digital signage solution with the ability to take inputs from external HD sources such as Sky TV. Using the ONELAN digital signage network, Eclipse Digital provided PlayFootball with all the necessary tools required to meet their communication objectives. This solution allows them to schedule different content to play at different times of the day, play unique content at each location, switch between brand and key partner communication and live sport fixtures as well as being to update content instantly.

“We’re always looking to work with partners who provide innovative ways to enhance the customer’s football experience. The new digital signage, software and hardware that Eclipse Digital Signage provided us, enable us to communicate with our 1.5million plus customers who pass through our sites each year. With this modern day solution we are able to effectively engage with our customers to promote our own brand and that of our key brand partners. We enable them to talk to our customers about new product launch campaigns and to be able to support continued product awareness, as well as our own in house campaigns. The ability to tailor content based on time, location, whilst showing live sports and showing our teams live fixtures and results as they happen at each centre, means we can be extremely engaging and informative for our customers and offer them the latest technology of a multi-media platform they demand.”

Mark Read, Head of Marketing and Brand at PlayFootball

RESULTS

+ Eye-Catching Communication Tool
+ Tailor Content Based on Time and Location
+ Easy to Use System
+ One Happy Customer

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Fulham Football Club

Fulham Football Club

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FULHAM FOOTBALL CLUB

CLIENT

Fulham Football Club is a professional football club based in Fulham, London. Founded in 1879, they are one of England’s oldest established professional football teams.

Fulham FC are located at their waterfront stadium; Craven Cottage which has been their home since 1896 and has a seated capacity of 25,700.

ASSESS

Fulham FC wanted to improve the retail shop experience for their customers and needed a new, more efficient way to communicate in store offers, match day line ups, forthcoming fixtures and wanted to incorporate live TV feeds including live match day feeds.

They required a system that could be updated quickly and provide the flexibility to change entire content at specific time and date periods.

INSTALL

Hardware

Eclipse Digital Media provided Fulham FC with a ONELAN digital signage system that has the ability to capture external HDMI sources.

Easy to Update

This system, provides Fulham FC the ability to edit and change retail store offers in a few clicks as well as the ability to delivery match day information, squad updates, up coming fixtures and crucially live TV feeds including their own match day feed.

The Full Package

Eclipse Digital provided the whole digital signage solution for Fulham FC, including a period of consultation to specify the suitable hardware for the project, designing the initial on screen templates, configuring and installing on site and provided training to key digital signage content managers.

Eclipse Digital Media - Digital Signage Solutions - Fulham Football Club - Retail Stadium Shop Digital Signage 2
Eclipse Digital Media - Digital Signage Solutions - Fulham Football Club - Retail Stadium Shop Digital Signage

“Eclipse Digital have a pleasure to work with throughout our Digital Signage project. From our first initial meetings and technical discussions right the way through to the on site installation and offsite support, their level of service has been outstanding. We are happy to be working with them and would recommend their services to any other businesses looking for a professional digital signage solution”

Matthew Jeffery – Head of Retail and Licensing

RESULTS

+ Eye-Catching Communication Tool
+ Easy to Use System
+ HDMI Input
+ One Happy Customer

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