Wembley Park
WEMBLEY PARK
ESTATE-WIDE DIGITAL SIGNAGE
“We’ve been blown away by the services and support provided by Eclipse Digital – they are a huge help… We recommend them without hesitation”
Matt Simkin, Commercial Manager, Wembley Park
m2 of LED
Key Areas
Digital Signage CMS
CLIENT BACKGROUND
Wembley Park is undergoing a major transformation and fast becoming North-west London’s go-to visitor destination and digital signage is playing a key role in the transformation. The Wembley Park redevelopment is being completed by property development and investment company, Quintain. The project has seen £2bn investment to date and once complete will boast 8.8 million sq ft of mixed-use development, 8,400 new homes and a 7 acre park.
About Quintain
Established in 1992, Quintain brings property and places to life through investment and development. Our most famous project is Wembley Park, covering approximately 85 acres of land around the UK’s largest National Stadium in North West London. To date Quintain have completed more than 3,000 homes and mixed use development at Wembley Park, including London’s first outlet centre which now attracts 7 million visitors a year. This year Quintain will have 3,000 homes under construction on this site, with outline consent in place for the delivery of a further 3,000. Previously, Quintain were instrumental in the conception of Greenwich Peninsula, a 15,000-home development around The O2 in South East London that is now controlled by Knight Dragon.
About Wembley Park
Wembley Park is a dynamic new cultural neighbourhood being created in North West London. Building on the international reputation for music and sporting events for which the area is known, Wembley Park is fast becoming a landmark destination with culture, entertainment and a community at its heart. It includes homes, shops, and places to work, as well as attractive public spaces, with parks and gardens adding to the squares and wide boulevards already created. When completed, nearly half of the 85-acre site will be open space.
CHOSEN FOR EXPERTISE
Through a comprehensive tender process, Quintain carefully evaluated various suppliers and selected Eclipse Digital Media to undertake a variety of work as part of the transformation.
Work commissioned and completed includes an LED digital transformation of the Bobby Moore Bridge, LED totems on Olympic Way and White Horse Square plus a variety of digital signage for Europe’s first multi-storey coach park; the Pink Car Park
“The digital signage projects we’ve commissioned with Eclipse Digital have required collaboration with many different contractors, architects and planning teams. Eclipse Digital have been fully co-operative from start to finish. The overall professionalism from Eclipse Digital has been outstanding”
Ahmed Barkatali, Senior Project Manager, Quintain
BOBBY MOORE BRIDGE
Overview
The Bobby Moore Bridge underpass is the pedestrian route into Wembley Park from Wembley Park Underground Station where visitors walk along Olympic Way to venues and visitor attractions such as the iconic Wembley Stadium, The SSE Arena Wembley, London Designer Outlet and Troubadour Theatre. Named after the legendary England player, it was dedicated in 1993 following his death. This space was identified as a vital / flagship area to improve throughout the redevelopment of Wembley Park.
One of the key benefits and main objectives of the upgrade is to allow cohesive day-to-day experiences along with temporary commissions from designers and artists both internationally and from the local community.
Technology
This bridge has been digitally enhanced with LED screens and lighting system all connected to offer a fully integrated digital walkway to and from Wembley Park. The system includes over 100m2 Absen XD6 LED panels in two high-resolution outdoor LED configurations, fitted to the northern and southern parapets of the bridge. Under the bridge, there are a series of LED lights behind diffuse glass panels to create a ‘dot’ effect, in keeping with the original tile artwork at the site, and finally, low resolution LED strips have been spread out across the ceiling in linear rows.
Technology used on Bobby Moore Bridge includes:
Stadium Side LED
- 45m2 Absen XD6 LED
- Novastar LED controllers
- iBASE Digital signage players
- embed signage software
Station Side LED
- 65m2 Absen XD6 LED
- Novastar LED controllers
- Datapath FX4
- iBASE Digital signage players
- embed signage software
Pedestrian underpass
- Pharos LPC X with Glowline and Linear LED light products
- iBASE Digital signage players
- embed signage software
Implementation
The project commissioned by Quintain at Wembley Park was designed by architects Dixon Jones and managed by The Light Lab. Lighting design company Speirs & Major provided the design architecture for the pedestrian underpass and Eclipse Digital Media provided the LED Digital Signage design, software and installation for the sides of the bridge.
Eclipse Digital worked with Quintain, Dixon Jones and The Light Lab to deliver the digital signage expertise required to successfully achieve the Bobby Moore Bridge upgrade. Being involved in the early phases on development and planning meant Eclipse Digital were able to complete the Absen LED installation within two weeks of starting works on site.
Software
embed signage is the digital signage software that brings the entire digital experience together on the Bobby Moore Bridge. embed signage is used to run the primary content on both Absen LED walls while also providing TCP commands to control the brightness levels of the panels based on an Astronomical clock, keeping in line with the site wide digital brightness policy. embed signage can also be used to run content underneath the bridge on the lighting technology, providing an option for Wembley Park to run content both on and under the bridge in a truly immersive digital experience.
“The solution provided by Eclipse Digital has dramatically improved the aesthetics of the main arrival point to the estate. It presents us with a range of new opportunities and gives all our partners enhanced coverage on the estate. One of the really impressive opportunities presented with the solution, is the ability to offer full digital takeovers for the bridge – that includes content on the large LEDs as well as the walls and ceiling of the underpass.”
Matt Simkin, Commercial Manager, Wembley Park
Benefits
One of the key benefits and main objectives of the upgrade is to allow cohesive day-to-day experiences along with temporary commissions from designers and artists. To launch the Bobby Moore Bridge digital transformation, architectural design collective miramandtom were commissioned to carry out a bespoke artistic installation. Their work, entitled Crossover, reflects the complex makeup of the community that live and pass through Wembley Park everyday.
Crossover from Andras Kare on Vimeo.
Challenges Overcome
- Short deadline for installation
- Compliance with estate wide digital screen brightness policy with astronomical clock alignment
- Integrated signage solution to allow content to be displayed across LEDs and lighting equipment under the bridge
- Single software for content, LED brightness and device management
- Scheduling ability for campaigns and event specific takeovers
WHITE HORSE SQUARE & OLYMPIC WAY
Overview
Considered the main public entrance to Wembley Park, Olympic Way runs from Wembley Park underground station to Wembley Stadium. Here, the first full wrap LED totem has been installed.
On a primary entrance route to Wembley Stadium, White Horse Square provides the pathway for visitors from Wembley Stadium train station to Wembley Park and the Stadium.
To give directional information and key messaging three outdoor full wrap LED totems have been erected standing 5.6m tall.
The totem structures were designed, built and installed by Astley Signs including the concrete plinths and wayfinding glass. Working together with Astley Signs, we were able to collaboratively ensure the entire structure was purposefully built for installing the LED and all necessary components.
Technology
The totem structure measures a grand 28m2 with Absen LED covering all four sides and 16m2 of the structure. These full wrap portrait orientated LED totems have significant presence and comprise of:
- 16m2 Absen XD6 LED
- Novastar LED controllers
- iBASE Digital signage players
- embed signage software
Software
embed signage is used to run the primary content on all LED totems while also providing TCP commands to control the brightness levels of the panels based on an Astronomical clock, keeping in line with the site wide digital brightness policy. Content between the totems can be sync’d using software features within embed signage, giving Wembley Park an option to create experiences combining all totems.
PINK COACH & CAR PARK
Overview
The Pink Coach and Car Park at Wembley Park is Europe’s first multi-storey coach and car park developed by Quintain and Huber Car Park Systems. It’s a multi-award winner and features two parking levels for coaches, as well as a five-storey car park. The suspended deck also allows for the positioning of broadcasting vehicles for Wembley Stadium.
Digital signage was required to provide ever changing, event specific information including directional information, promotions and parking details. A mix of signage was required to meet the project requirements.
Technology
This site uses digital signage in a variety of places. Upon the main vehicle entrance there is an IP65 rated high bright outdoor display and bespoke manufactured totem enclosure. At various locations around the parking areas there are 55″ high bright, IP65 rated displays in both portrait and landscape orientations. Inside the lower level staircase there is a 10m2 Absen LED display providing unmissable messaging for crowd management and directional messages for event days as well as advertising opportunities.
Technology used throughout the Pink Coach and Car Park includes:
Custom Totem
As part of the project, an entrance signage display was required to display parking tariff and driver guidance to visitors. This information would change regularly and due to the placement and parking location identification required, a custom built totem was needed.
Working with our engineering partners, we were able to design and build a custom white portrait totem with pink ‘P’ identification symbol embedded. This totem houses an IP65 high bright display running embed signage software allowing Wembley Park the ability to update the content exactly as required.
RESULTS
“The solution provided by Eclipse Digital has dramatically improved the aesthetics of the main arrival point to the estate. It presents us with a range of new opportunities and gives all our partners enhanced coverage on the estate. One of the really impressive opportunities presented with the solution, is the ability to offer full digital takeovers for the bridge – that includes content on the large LEDs as well as the walls and ceiling of the underpass.
We’ve been blown away by the services and support provided by Eclipse Digital – they are a huge help. They have been truly excellent in terms of sharing their technical expertise, software training, troubleshooting and the team are on call at all times to ensure the solution is properly maintained.
The software (embed signage) we use to control the content is superb. It gives us the ability to add rules to our campaigns for when they should play as well as scheduling different layouts for specific event days. Not only is it great for content management, the software allows us to control the LED brightness through adhoc or scheduled commands. We are also able to sync brightness control to an Astronomical clock, aligning with our site wide policy to ensure night time residential amenity is appropriately protected.
We recommend Eclipse Digital without hesitation”
Matt Simkin, Commercial Manager, Wembley Park
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