Wembley Park

Wembley Park

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WEMBLEY PARK
ESTATE-WIDE DIGITAL SIGNAGE

“We’ve been blown away by the services and support provided by Eclipse Digital – they are a huge help… We recommend them without hesitation”
Matt Simkin, Commercial Manager, Wembley Park

m2 of LED

Key Areas

Digital Signage CMS

CLIENT BACKGROUND

Wembley Park is undergoing a major transformation and fast becoming North-west London’s go-to visitor destination and digital signage is playing a key role in the transformation. The Wembley Park redevelopment is being completed by property development and investment company, Quintain. The project has seen £2bn investment to date and once complete will boast 8.8 million sq ft of mixed-use development, 8,400 new homes and a 7 acre park.

About Quintain
Established in 1992, Quintain brings property and places to life through investment and development. Our most famous project is Wembley Park, covering approximately 85 acres of land around the UK’s largest National Stadium in North West London. To date Quintain have completed more than 3,000 homes and mixed use development at Wembley Park, including London’s first outlet centre which now attracts 7 million visitors a year. This year Quintain will have 3,000 homes under construction on this site, with outline consent in place for the delivery of a further 3,000. Previously, Quintain were instrumental in the conception of Greenwich Peninsula, a 15,000-home development around The O2 in South East London that is now controlled by Knight Dragon.

About Wembley Park
Wembley Park is a dynamic new cultural neighbourhood being created in North West London. Building on the international reputation for music and sporting events for which the area is known, Wembley Park is fast becoming a landmark destination with culture, entertainment and a community at its heart. It includes homes, shops, and places to work, as well as attractive public spaces, with parks and gardens adding to the squares and wide boulevards already created. When completed, nearly half of the 85-acre site will be open space.

CHOSEN FOR EXPERTISE

Through a comprehensive tender process, Quintain carefully evaluated various suppliers and selected Eclipse Digital Media to undertake a variety of work as part of the transformation.

Work commissioned and completed includes an LED digital transformation of the Bobby Moore Bridge, LED totems on Olympic Way and White Horse Square plus a variety of digital signage for Europe’s first multi-storey coach park; the Pink Car Park

“The digital signage projects we’ve commissioned with Eclipse Digital have required collaboration with many different contractors, architects and planning teams. Eclipse Digital have been fully co-operative from start to finish. The overall professionalism from Eclipse Digital has been outstanding”
Ahmed Barkatali, Senior Project Manager, Quintain

“We commissioned some of the projects with quite tight timescales for completion due to upcoming events and Eclipse Digital have delivered for us every time.”

Ahmed Barkatali
Senior Project Manager, Quintain

BOBBY MOORE BRIDGE

Overview

The Bobby Moore Bridge underpass is the pedestrian route into Wembley Park from Wembley Park Underground Station where visitors walk along Olympic Way to venues and visitor attractions such as the iconic Wembley Stadium, The SSE Arena Wembley, London Designer Outlet and Troubadour Theatre. Named after the legendary England player, it was dedicated in 1993 following his death. This space was identified as a vital / flagship area to improve throughout the redevelopment of Wembley Park.

One of the key benefits and main objectives of the upgrade is to allow cohesive day-to-day experiences along with temporary commissions from designers and artists both internationally and from the local community.

Technology

This bridge has been digitally enhanced with LED screens and lighting system all connected to offer a fully integrated digital walkway to and from Wembley Park. The system includes over 100m2 Absen XD6 LED panels in two high-resolution outdoor LED configurations, fitted to the northern and southern parapets of the bridge. Under the bridge, there are a series of LED lights behind diffuse glass panels to create a ‘dot’ effect, in keeping with the original tile artwork at the site, and finally, low resolution LED strips have been spread out across the ceiling in linear rows.

Technology used on Bobby Moore Bridge includes:

Stadium Side LED

Station Side LED

Pedestrian underpass

Implementation

The project commissioned by Quintain at Wembley Park was designed by architects Dixon Jones and managed by The Light Lab. Lighting design company Speirs & Major provided the design architecture for the pedestrian underpass and Eclipse Digital Media provided the LED Digital Signage design, software and installation for the sides of the bridge.

Eclipse Digital worked with Quintain, Dixon Jones and The Light Lab to deliver the digital signage expertise required to successfully achieve the Bobby Moore Bridge upgrade. Being involved in the early phases on development and planning meant Eclipse Digital were able to complete the Absen LED installation within two weeks of starting works on site.

Software

embed signage is the digital signage software that brings the entire digital experience together on the Bobby Moore Bridge. embed signage is used to run the primary content on both Absen LED walls while also providing TCP commands to control the brightness levels of the panels based on an Astronomical clock, keeping in line with the site wide digital brightness policy. embed signage can also be used to run content underneath the bridge on the lighting technology, providing an option for Wembley Park to run content both on and under the bridge in a truly immersive digital experience.

“The solution provided by Eclipse Digital has dramatically improved the aesthetics of the main arrival point to the estate. It presents us with a range of new opportunities and gives all our partners enhanced coverage on the estate. One of the really impressive opportunities presented with the solution, is the ability to offer full digital takeovers for the bridge – that includes content on the large LEDs as well as the walls and ceiling of the underpass.”
Matt Simkin, Commercial Manager, Wembley Park

R

Benefits

One of the key benefits and main objectives of the upgrade is to allow cohesive day-to-day experiences along with temporary commissions from designers and artists. To launch the Bobby Moore Bridge digital transformation, architectural design collective miramandtom were commissioned to carry out a bespoke artistic installation. Their work, entitled Crossover, reflects the complex makeup of the community that live and pass through Wembley Park everyday.

Crossover from Andras Kare on Vimeo.

Challenges Overcome

  • Short deadline for installation
  • Compliance with estate wide digital screen brightness policy with astronomical clock alignment
  • Integrated signage solution to allow content to be displayed across LEDs and lighting equipment under the bridge
  • Single software for content, LED brightness and device management
  • Scheduling ability for campaigns and event specific takeovers
eclipse digital media - digital signage and av solutions - wembley park - quintain - bobby moore bridge - thank you NHS - dooh LED billboard
eclipse digital media - digital signage and av solutions - wembley park - quintain - bobby moore bridge - miramandtom crossover - dooh LED billboard
eclipse digital media - digital signage and av solutions - wembley park - quintain - bobby moore bridge - rainbow arch - dooh LED billboard
eclipse digital media - digital signage and av solutions - wembley park - quintain - bobby moore bridge - war horse - dooh LED billboard
eclipse digital media - digital signage and av solutions - wembley park - quintain - bobby moore bridge - carabao cup 2020 - dooh LED billboard
eclipse digital media - digital signage and av solutions - wembley park - quintain - bobby moore bridge - eclipse digital arch - dooh LED billboard
eclipse digital media - digital signage and av solutions - wembley park - quintain - bobby moore bridge - full takeover - dooh LED billboard
eclipse digital media - digital signage and av solutions - wembley park - quintain - bobby moore bridge - installation - dooh LED billboard
eclipse digital media - digital signage and av solutions - wembley park - quintain - bobby moore bridge - install - dooh LED billboard

“We’ve been blown away by the services and support provided by Eclipse Digital – they are a huge help. They have been truly excellent in terms of sharing their technical expertise, software training, troubleshooting and the team are on call at all times to ensure the solution is properly maintained.”

Matt Simkin
Commercial Manager, Wembley Park

WHITE HORSE SQUARE & OLYMPIC WAY

Overview

Considered the main public entrance to Wembley Park, Olympic Way runs from Wembley Park underground station to Wembley Stadium. Here, the first full wrap LED totem has been installed.

On a primary entrance route to Wembley Stadium, White Horse Square provides the pathway for visitors from Wembley Stadium train station to Wembley Park and the Stadium.

To give directional information and key messaging three outdoor full wrap LED totems have been erected standing 5.6m tall.

The totem structures were designed, built and installed by Astley Signs including the concrete plinths and wayfinding glass. Working together with Astley Signs, we were able to collaboratively ensure the entire structure was purposefully built for installing the LED and all necessary components.

Technology

The totem structure measures a grand 28m2 with Absen LED covering all four sides and 16m2 of the structure. These full wrap portrait orientated LED totems have significant presence and comprise of:

Software

embed signage is used to run the primary content on all LED totems while also providing TCP commands to control the brightness levels of the panels based on an Astronomical clock, keeping in line with the site wide digital brightness policy. Content between the totems can be sync’d using software features within embed signage, giving Wembley Park an option to create experiences combining all totems.

eclipse digital media - digital signage and av solutions - wembley park - quintain - white horse square LED totems
eclipse digital media - digital signage and av solutions - wembley park - quintain - white horse square LED totems

PINK COACH & CAR PARK

Overview

The Pink Coach and Car Park at Wembley Park is Europe’s first multi-storey coach and car park developed by Quintain and Huber Car Park Systems. It’s a multi-award winner and features two parking levels for coaches, as well as a five-storey car park. The suspended deck also allows for the positioning of broadcasting vehicles for Wembley Stadium.

Digital signage was required to provide ever changing, event specific information including directional information, promotions and parking details. A mix of signage was required to meet the project requirements.

Technology

This site uses digital signage in a variety of places. Upon the main vehicle entrance there is an IP65 rated high bright outdoor display and bespoke manufactured totem enclosure. At various locations around the parking areas there are 55″ high bright, IP65 rated displays in both portrait and landscape orientations. Inside the lower level staircase there is a 10m2 Absen LED display providing unmissable messaging for crowd management and directional messages for event days as well as advertising opportunities.

Technology used throughout the Pink Coach and Car Park includes:

Custom Totem

As part of the project, an entrance signage display was required to display parking tariff and driver guidance to visitors. This information would change regularly and due to the placement and parking location identification required, a custom built totem was needed.

Working with our engineering partners, we were able to design and build a custom white portrait totem with pink ‘P’ identification symbol embedded. This totem houses an IP65 high bright display running embed signage software allowing Wembley Park the ability to update the content exactly as required.

eclipse digital media - digital signage and av solutions - wembley park - quintain - pink coach and car park - indoor LED display
eclipse digital media - digital signage and av solutions - wembley park - quintain - pink coach and car park - high bright IP65 rated outdoor displays
eclipse digital media - digital signage and av solutions - wembley park - quintain - pink coach and car park - high bright IP65 rated outdoor display
eclipse digital media - digital signage and av solutions - wembley park - quintain - pink coach and car park - custom entrance totem

RESULTS

“The solution provided by Eclipse Digital has dramatically improved the aesthetics of the main arrival point to the estate. It presents us with a range of new opportunities and gives all our partners enhanced coverage on the estate. One of the really impressive opportunities presented with the solution, is the ability to offer full digital takeovers for the bridge – that includes content on the large LEDs as well as the walls and ceiling of the underpass.

We’ve been blown away by the services and support provided by Eclipse Digital – they are a huge help. They have been truly excellent in terms of sharing their technical expertise, software training, troubleshooting and the team are on call at all times to ensure the solution is properly maintained.

The software (embed signage) we use to control the content is superb. It gives us the ability to add rules to our campaigns for when they should play as well as scheduling different layouts for specific event days. Not only is it great for content management, the software allows us to control the LED brightness through adhoc or scheduled commands. We are also able to sync brightness control to an Astronomical clock, aligning with our site wide policy to ensure night time residential amenity is appropriately protected.

We recommend Eclipse Digital without hesitation”

Matt Simkin, Commercial Manager, Wembley Park

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Country Choice

Country Choice

Eclipse Digital Media - Digital Signage and AV - Country Choice Digital Menu Boards Case Study - Logo

Country Choice
Digital Menu Boards

CLIENT

Running for over 35 years, Country Choice is the leading provider of In-store Bakery and Foodservice concepts in the UK.

Country Choice offer the full package to clients with a wide range of high quality frozen, chilled & ambient products, equipment, on-site training and point of sale services.

ASSESS

Country Choice have a variety of concepts and stores they support so needed a flexible solution provider to offer a variety of menu board packages while maintaining central control over the network and content.

“Our primary objective for introducing digital signage into our business was mainly to keep up with the times but also provide Country Choice concepts and our customers new ways to market to their consumers and to stay one step ahead of the competition.”

Richard Allchin, Marketing Manager – Digital, Country Choice

“Eclipse Digital Media have provided us with the full end to end solution ranging from help with content creation through to the installation and management of our screens”

Richard Allchin, Marketing Manager – Digital, Country Choice

PROJECT

Hardware

Eclipse Digital supply a range of hardware solutions depending on the client install requirements. For the Substop concept, currently available via selected Londis and Shell Garages, there are stores with a number of Samsung Smart Signage Platform (SSSP) displays running the on-board SoC players. For other Substop stores, there are multiple commercial monitors with a single iBASE multi output, 24/7, commercial grade media player providing full HD content per output. Other clients that Country Choice supply, including SPAR’s Daily Deli concept, also include variations on the hardware solutions installed, be it the individually run SSSP displays or multi output iBASE players.

Software

All menu boards at the stores and concepts are managed using the cloud based software, embed signage. This software is managed from the Country Choice HQ and is where all menu board content is prepared, scheduled and published.

“The software has been great and provided us with just what we require for our menus including conditional play which allows us to display menu items to AM and PM availability!”
Richard Allchin, Marketing Manager – Digital, Country Choice

Eclipse Digital Media - Digital Signage and AV - Country Choice Digital Menu Boards Case Study - Substop Londis Shell
Eclipse Digital Media - Digital Signage and AV - Country Choice Digital Menu Boards Case Study - Substop Londis Shell

RESULTS

“Digital signage has made a huge impact on the stores that we have implemented it in. It has provide a real eye-catching solution for us to communicate our menus and products across to the consumers. We are lucky enough to have a great image library for us with our signage which helps our content hugely!”

“We have seen such a great success with our signage installations that we have made it part of our future Substop roll-out package”

Richard Allchin, Marketing Manager – Digital, Country Choice

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Matalan

Matalan

eclispe digital media digital signage solution prime burger

MATALAN – INDOOR LED WALL

“It [the launch] went amazingly well. All parts of the project were well received and the screen in particular. Thanks once again for your team’s efforts”
Andrew Banks, Chief Operating Officer, MatalanDirect.com

Eclipse Digital Media - Digital Signage Solutions - Matalan Indoor LED Wall - Install Awards 2017 Finalist - Best Retail/DOOH Project

Pixels

LED Modules

BIG Impact

CLIENT BACKGROUND

Matalan is a UK retail store that has been in operation since 1985. Currently Matalan has over 220 stores nationwide serving over 12 million UK families every year.

UNDERSTANDING THEIR NEEDS

As part of Matalan’s initiative to increase market share in the furniture and homeware categories they launched their first ever Matalan Homestore at their site in Knaresborough.

Matalan were seeking a digital signage solution that would give the store the ‘wow’ factor and increase footfall.

INSTALL

The Solution

Working with Matalan, Eclipse Digital Media carried out a number of site visits and evaluated several solutions including video walls before an agreement was made that an Indoor LED Wall would deliver the big impact required.

The Indoor LED Wall solution delivered by Eclipse Digital Media measured 4m x 2.3m and comprised of 28 Absen N4 Black LED Modules, a single ONELAN media player and cloud digital signage software; embed signage.

Eclipse Digital Media also installed an Intel NUC with remote management software to remotely maintain the LED software.

Software

Eclipse Digital Media used embed signage, digital signage software for this project. The software means content can be uploaded and designed for the specific resolution of the LED wall and then either published to the display immediately or scheduled to publish at a time when there is more bandwidth available on site.

Eclipse Digital Media also use remote management tools to maintain the hardware including the ONELAN media player and all LED Modules. This provides Matalan with a fully supported digital signage solution they can rely on.

Eclipse Digital Media - Digital Signage Solutions - Matalan Indoor LED Wall - Outside
Eclipse Digital Media - Digital Signage Solutions - Matalan Indoor LED Wall - Install

RESULTS

Driving into the retail park where the store is located in Knaresborough, it is impossible to miss the 4m x 2.3m LED wall in the store front window. Initially the primary content shown on the wall included episodes of ‘The Show’ in partnership with ITV and Time Inc hosted by Denise Van Outen.

Moving forward the content strategy for the display is to evolve with a focus on driving more footfall into store. Matalan will be using footfall tracking technology to measure the impact of different content.

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Tariq Halal

Tariq Halal

Eclipse Digital Media - Digital Signage and AV - Tariq Halal Meats Digital Menu Boards Header Logo

Tariq Halal Meats
Digital Menu Boards

Dynamic Data Feeds

Displays

bespoke content package

CLIENT

Established in 1965, Tariq Halal has grown to become one of the leading Halal meat specialists all over the UK and Europe.

Tariq Halal has established a reputation for supplying top quality fresh, chilled and frozen meat throughout its own franchise and wholesale stores.

ASSESS

“The main objective was to enhance the customer experience and not to over complicate the message we are trying to deliver, we wanted to increase sales and fill the time a customer is waiting for an order to be prepared, this was an ideal solution”

Kunal Patel, Director of business development, Tariq Halal.

“Eclipse Digital Media have provided us with an extraordinary level of service”

Kunal Patel, Director of business development, Tariq Halal.

PROJECT

Hardware

Eclipse Digital supplied a digital signage network consisting Samsung Smart Signage Platform displays in a variety of sizes, paired with the cloud based digital signage software embed signage. Two ChromeOS Asus Chromebits were also supplied for existing displays designed for the use of internal communications.

Currently the network covers the stores located in Croydon, Tooting, Gerrards Cross, Harrow, Slough and the Tariq Halal HQ in Wembley.

Software

embed signage was selected to deliver the content to the displays. Offering an easy to update system, food items and prices can be updated almost instantly via an excel spreadsheet.

Content

To uphold Tariq Halal’s professional image, Eclipse Digital Media provided a full service content package include design, build and setup of the Digital Signage content. Allowing for future content to be easily updated by Tariq Halal themselves with a clean, professional and purposeful design.

eclipse digital media digital signage project digital menu boards tariq halal meats example
eclipse digital media digital signage project digital menu boards tariq halal meats example 2

RESULTS

“Eclipse Digital Media have provided us with an extraordinary level of service, its very pleasing to see media companies who are very passionate about your business and that is reflected in the end result delivered by them, the service has been consistent the whole way through the project and its really refreshing to work with them”

“Using the promo screen we pushed sales of marinated items and the last count was 1433 marinated peri peri chicken sold in the opening week – that is deemed as a great success

“In the future we would like to roll this out to all of our shops and help enhance the customer experience whilst using the signage as an effective selling tool”

Kunal Patel, Director of business development, Tariq Halal.

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PlayFootball

PlayFootball

eclipse digital signage digital signage solutions playfootball 5 a side logo main

“We’re always looking to work with partners who provide innovative ways to enhance the customer’s football experience. The new digital signage, software and hardware that Eclipse Digital Signage provided us, enable us to communicate with our 1.5million plus customers who pass through our sites each year.”

Mark Read, Head of Marketing and Brand at PlayFootball

Eclipse Digital Media - Digital Signage Solutions - PlayFootball

Locations

Displays

Central Control

CLIENT

PlayFootball operates thirteen new generation small sided football centres under the PlayFootball brand and are holders of the coveted FA accreditation for small sided football brands. Each PlayFootball Centre receives over 2,500 individual player visits per week, 30,000 plus across the group per week, that’s 1.5 million plus individual visits per annum. PlayFootball has developed a strong pipeline of sites using the land partnership model. It is a brand with a passionate aim: to get Britain playing football.

ASSESS

PlayFootball wanted to update their customer communication methods and saw digital signage as the right option. They wanted the ability to deliver brand offers to customers as well as key partner promotions. A key element of the solution was to have the ability to display live sport through the signage system and schedule content to play at different times of the day and at different locations.

INSTALL

The Solution

Eclipse Digital Media provided a ONELAN digital signage solution with the ability to take inputs from external HD sources such as Sky TV. Using the ONELAN digital signage network, Eclipse Digital provided PlayFootball with all the necessary tools required to meet their communication objectives. This solution allows them to schedule different content to play at different times of the day, play unique content at each location, switch between brand and key partner communication and live sport fixtures as well as being to update content instantly.

“We’re always looking to work with partners who provide innovative ways to enhance the customer’s football experience. The new digital signage, software and hardware that Eclipse Digital Signage provided us, enable us to communicate with our 1.5million plus customers who pass through our sites each year. With this modern day solution we are able to effectively engage with our customers to promote our own brand and that of our key brand partners. We enable them to talk to our customers about new product launch campaigns and to be able to support continued product awareness, as well as our own in house campaigns. The ability to tailor content based on time, location, whilst showing live sports and showing our teams live fixtures and results as they happen at each centre, means we can be extremely engaging and informative for our customers and offer them the latest technology of a multi-media platform they demand.”

Mark Read, Head of Marketing and Brand at PlayFootball

RESULTS

+ Eye-Catching Communication Tool
+ Tailor Content Based on Time and Location
+ Easy to Use System
+ One Happy Customer

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