FILLED WITH DIGITAL
DIRECT VIEW LED
Krispy Kreme are makers of world-famous doughnuts with a heritage dating back to 1937 in Winston-Salem, North Carolina. In the UK, they boast hundreds of locations where customers can buy their doughnuts made fresh, daily.
Theravada are IT solution providers operating in the UK, Europe and North Africa. They specialise in providing information technology solutions including end-to-end consulting, product and service design, delivery and support. Theravada are Krispy Kreme’s primary IT solution provider, helping to deliver all things digital and IT throughout the Krispy Kreme UK estate.
CHOSEN FOR EXPERTISE
Krispy Kreme have been driven towards a digital transformation for years and tasked their IT solution provider Theravada to help achieve this. Theravada built a strong relationship with Eclipse Digital through many meetings and working on initial trial stores. After verifying Eclipse Digital’s services and valuing the expertise offered by the team, Theravada sub-contracted Eclipse Digital to provide a variety of Digital Signage services including hardware architecture, supply and commissioning, LED installation and ongoing support.
“Working with Eclipse Digital has been a great success. Their team brings a deep level of expertise to the projects we work on and they always do everything they can to support us and the client. On top of that, they’re a friendly bunch too which makes for a great working relationship. We are proud to work with Eclipse Digital and look forward to working on many more projects together.”
Lee Allchorne, Field Service Delivery Manager, Theravada
“The introduction of the GEN8 cabinet has rewarded Krispy Kreme with unprecedented sales and revenue from the off premise side of the business, and we hope to see this continue with the introduction of more GEN8 cabinets”
Content Executive, Krispy Kreme UK
HOT NOW COUNTDOWN
At Krispy Kreme’s Westfield Stratford location, there was a requirement to bring the ‘Hot Now’ Doughnut theatre to life and deliver a real spectacle for the customer.
Doughnuts are made fresh on site every day and come out hot ready to eat. To bring more theatre to this, Krispy Kreme wanted a countdown experience to build excitement to when the hot doughnuts would be ready.
It all starts with a 10″ touch screen tablet where staff on site can activate the Hot Now countdown. They press a button on the screen and this kick-starts the countdown on the 5×1 Portrait Digital Menus.
During the 30 minute countdown, content changes in a variety of ways, every 5 minutes, to highlight how long is left including a full screen promo takeover crescendo on both the 5×1 portrait digital menus and the 2×1 portrait digital menus.
Once the countdown has completed, the menu content on the 2×1 and 5×1 switch to the HOT NOW menu and promo content, the lights dim in store and the red HOT NOW sign above the serving counter, red LED lighting around the serving ‘hole in the wall‘ as well as the main store entrance sign all activate.
Technology used to deliver the HOT NOW experience:
- 10″ POE touch screen tablet for countdown activation
- Samsung Video Wall Screens with iBASE digital signage media players for 2×1 and 5×1 portrait menus
- Mode Lighting Tiger Power Units with iBASE digital signage media player for lighting control
- The content, device communication and light system integration is managed via embed signage
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