by Eclipse Digital | 11 Feb 2016 |
“We’re always looking to work with partners who provide innovative ways to enhance the customer’s football experience. The new digital signage, software and hardware that Eclipse Digital Signage provided us, enable us to communicate with our 1.5million plus customers who pass through our sites each year.”
Mark Read, Head of Marketing and Brand at PlayFootball
PlayFootball operates thirteen new generation small sided football centres under the PlayFootball brand and are holders of the coveted FA accreditation for small sided football brands. Each PlayFootball Centre receives over 2,500 individual player visits per week, 30,000 plus across the group per week, that’s 1.5 million plus individual visits per annum. PlayFootball has developed a strong pipeline of sites using the land partnership model. It is a brand with a passionate aim: to get Britain playing football.
PlayFootball wanted to update their customer communication methods and saw digital signage as the right option. They wanted the ability to deliver brand offers to customers as well as key partner promotions. A key element of the solution was to have the ability to display live sport through the signage system and schedule content to play at different times of the day and at different locations.
Eclipse Digital Media provided a ONELAN digital signage solution with the ability to take inputs from external HD sources such as Sky TV. Using the ONELAN digital signage network, Eclipse Digital provided PlayFootball with all the necessary tools required to meet their communication objectives. This solution allows them to schedule different content to play at different times of the day, play unique content at each location, switch between brand and key partner communication and live sport fixtures as well as being to update content instantly.
by Eclipse Digital | 11 Feb 2016 |
Fulham Football Club is a professional football club based in Fulham, London. Founded in 1879, they are one of England’s oldest established professional football teams.
Fulham FC are located at their waterfront stadium; Craven Cottage which has been their home since 1896 and has a seated capacity of 25,700.
Fulham FC wanted to improve the retail shop experience for their customers and needed a new, more efficient way to communicate in store offers, match day line ups, forthcoming fixtures and wanted to incorporate live TV feeds including live match day feeds.
They required a system that could be updated quickly and provide the flexibility to change entire content at specific time and date periods.
Eclipse Digital Media provided Fulham FC with a ONELAN digital signage system that has the ability to capture external HDMI sources.
This system, provides Fulham FC the ability to edit and change retail store offers in a few clicks as well as the ability to delivery match day information, squad updates, up coming fixtures and crucially live TV feeds including their own match day feed.
Eclipse Digital provided the whole digital signage solution for Fulham FC, including a period of consultation to specify the suitable hardware for the project, designing the initial on screen templates, configuring and installing on site and provided training to key digital signage content managers.
by Eclipse Digital | 11 Feb 2016 |
PayPoint is an international leader in payment technologies, its solutions transforming payments for everyone from consumer and financial services companies to retailers, utilities, media, e-commerce, gaming and government clients.
PayPoint delivers payments and services by taking the complexity of multi-channel payments and translating it into convenient, simple, value-added solutions. It handles over £14 billion from 760 million transactions annually for more than 6,000 clients and merchants.
As part of PayPoint’s commercial strategy, it exhibits at carefully selected exhibitions to raise awareness of the brand, the products and services it offers, meet with existing retail partners and gain new ones. In March 2014, PayPoint wanted to make a big impact at the National Convenience Show by launching its most impressive exhibition stand ever.
Eclipse Digital Media provided a 40” LED display, 10” Tablet, 21” Tablet and 46” Freestanding totem to deliver PayPoint’s exhibition content.
All the displays were connected to cloud based digital signage software, embed signage. Using embed signage, Eclipse Digital created digital signage layouts cycling through the various marketing material PayPoint required and scheduled the content to run specific items on specific days, depending on the event’s itinerary for that day.
There was no access to an internet connection at the exhibition; therefore, all content had to be run offline. To achieve this, the Digital Signage layouts were preconfigured and prescheduled to the displays. Once the content was configured, the devices would seamlessly play back the content and schedules from local storage.
by Eclipse Digital | 12 Feb 2016 |
Kings Lettings is an independent Estate Agency specialising in Lettings & Management for residential tenancies centred upon West London and the M3 & M4 corridors. They have a number of offices based in London, Berkshire and Middlesex in the UK.
Kings Lettings has also developed an active Investment Acquisition advisory service which has enabled Kings to open a Hong Kong (HK) office, with staff monitoring the interests of London property-owning HK Clients, as well as for those from mainland China, Macau, Singapore, Malaysia, and other equally dynamic parts of Asia Pacific.
Kings Lettings secured the lease on a new office location in Shepherd’s Bush, London and wanted to make a big impact. They considered using printed window displays but wanted a much more impactful solution that would be extremely easy to updated properties and portray a professional, forward thinking business image.
“The primary objective by installing digital signage was to create a high-impact, paperless window display which can be easily updated with a variety of content types” – Oliver King, Director, Kings Lettings
High-Bright SSSP Displays
High Bright Android Screens
Based on the brief and location of the new store, Eclipse Digital supplied and installed 2 x Samsung OM55D-W high bright Smart Signage Platform windows displays along with 6 x 15″ high bright screens with Android digital signage media players and 8 x embed signage digital signage software licenses.
Along with the supply and installation of the solution, Eclipse Digital also helped develop the screen content which is managed and maintained by store staff via an Excel Spreadsheet. The staff easily update property information, save and upload the Excel file and associate any property images. This content is then automatically published to the displays within the template design.
by Eclipse Digital | 11 Feb 2016 |
Suchef is a chain of nutritional food-to-go restaurants based in London from Aroma Food Group (UK) Ltd.
Aroma Food Group is an ambitious and innovative food company that pushes the boundaries within quality of food retail. They stand out in the ocean of competitors by developing powerful, go-to brands that celebrates inspiring food.
Suchef is a delightful marriage of food on-the-go that is deliciously flavoursome. By using only the highest-quality ingredients, modernist cooking technology and innovative flavour combinations, Suchef philosophy embodies taste, well-being and international aroma.
Suchef required a digital menu board solution that gave them the ability to regularly update content to their store locations. The solution needed to be networked and had to be scalable to account for future growth.
They wanted a cloud based solution where they could log in online, anywhere they need to, and make changes to their menu items, pricing and promotions instantly. The core reason for using digital was to implement changes across all locations quickly, provide more flexibility with menu choices, pricing and stock and to enforce a modern brand image.
After reviewing Suchef’s requirements Eclipse Digital provided a scalable, cloud based digital menu board solution using online, cloud based digital signage software; embedsignage.com. embed signage is used to manage and distribute the content, with ONELAN digital signage media players located in each store to deliver content to the displays.
This digital menu board set up provides Suchef the ability to update menu board content instantly from any location with an internet connection, provide an overview of all content being displayed in each location and the device status’ for each store. It also gives Suchef the ability to add more and more locations under one account as they continue their rapid expansion across London.
Suchef has installed Eclipse Digital’s menu board solution in their inaugural London store at Deanscourt (St Paul’s) and are installing in a further three London locations by October 2014 at Cowcross Street (Farringdon), Mansell Street (Aldgate) and City Road (Finsbury).
