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“We’re always looking to work with partners who provide innovative ways to enhance the customer’s football experience. The new digital signage, software and hardware that Eclipse Digital Signage provided us, enable us to communicate with our 1.5million plus customers who pass through our sites each year.”

Mark Read, Head of Marketing and Brand at PlayFootball

Eclipse Digital Media - Digital Signage Solutions - PlayFootball

Locations

Displays

Central Control

CLIENT

PlayFootball operates thirteen new generation small sided football centres under the PlayFootball brand and are holders of the coveted FA accreditation for small sided football brands. Each PlayFootball Centre receives over 2,500 individual player visits per week, 30,000 plus across the group per week, that’s 1.5 million plus individual visits per annum. PlayFootball has developed a strong pipeline of sites using the land partnership model. It is a brand with a passionate aim: to get Britain playing football.

ASSESS

PlayFootball wanted to update their customer communication methods and saw digital signage as the right option. They wanted the ability to deliver brand offers to customers as well as key partner promotions. A key element of the solution was to have the ability to display live sport through the signage system and schedule content to play at different times of the day and at different locations.

INSTALL

The Solution

Eclipse Digital Media provided a ONELAN digital signage solution with the ability to take inputs from external HD sources such as Sky TV. Using the ONELAN digital signage network, Eclipse Digital provided PlayFootball with all the necessary tools required to meet their communication objectives. This solution allows them to schedule different content to play at different times of the day, play unique content at each location, switch between brand and key partner communication and live sport fixtures as well as being to update content instantly.

“We’re always looking to work with partners who provide innovative ways to enhance the customer’s football experience. The new digital signage, software and hardware that Eclipse Digital Signage provided us, enable us to communicate with our 1.5million plus customers who pass through our sites each year. With this modern day solution we are able to effectively engage with our customers to promote our own brand and that of our key brand partners. We enable them to talk to our customers about new product launch campaigns and to be able to support continued product awareness, as well as our own in house campaigns. The ability to tailor content based on time, location, whilst showing live sports and showing our teams live fixtures and results as they happen at each centre, means we can be extremely engaging and informative for our customers and offer them the latest technology of a multi-media platform they demand.”

Mark Read, Head of Marketing and Brand at PlayFootball

RESULTS

+ Eye-Catching Communication Tool
+ Tailor Content Based on Time and Location
+ Easy to Use System
+ One Happy Customer

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