Country Choice

Country Choice

Eclipse Digital Media - Digital Signage and AV - Country Choice Digital Menu Boards Case Study - Logo

Country Choice
Digital Menu Boards

CLIENT

Running for over 35 years, Country Choice is the leading provider of In-store Bakery and Foodservice concepts in the UK.

Country Choice offer the full package to clients with a wide range of high quality frozen, chilled & ambient products, equipment, on-site training and point of sale services.

ASSESS

Country Choice have a variety of concepts and stores they support so needed a flexible solution provider to offer a variety of menu board packages while maintaining central control over the network and content.

“Our primary objective for introducing digital signage into our business was mainly to keep up with the times but also provide Country Choice concepts and our customers new ways to market to their consumers and to stay one step ahead of the competition.”

Richard Allchin, Marketing Manager – Digital, Country Choice

“Eclipse Digital Media have provided us with the full end to end solution ranging from help with content creation through to the installation and management of our screens”

Richard Allchin, Marketing Manager – Digital, Country Choice

PROJECT

Hardware

Eclipse Digital supply a range of hardware solutions depending on the client install requirements. For the Substop concept, currently available via selected Londis and Shell Garages, there are stores with a number of Samsung Smart Signage Platform (SSSP) displays running the on-board SoC players. For other Substop stores, there are multiple commercial monitors with a single iBASE multi output, 24/7, commercial grade media player providing full HD content per output. Other clients that Country Choice supply, including SPAR’s Daily Deli concept, also include variations on the hardware solutions installed, be it the individually run SSSP displays or multi output iBASE players.

Software

All menu boards at the stores and concepts are managed using the cloud based software, embed signage. This software is managed from the Country Choice HQ and is where all menu board content is prepared, scheduled and published.

“The software has been great and provided us with just what we require for our menus including conditional play which allows us to display menu items to AM and PM availability!”
Richard Allchin, Marketing Manager – Digital, Country Choice

Eclipse Digital Media - Digital Signage and AV - Country Choice Digital Menu Boards Case Study - Substop Londis Shell
Eclipse Digital Media - Digital Signage and AV - Country Choice Digital Menu Boards Case Study - Substop Londis Shell

RESULTS

“Digital signage has made a huge impact on the stores that we have implemented it in. It has provide a real eye-catching solution for us to communicate our menus and products across to the consumers. We are lucky enough to have a great image library for us with our signage which helps our content hugely!”

“We have seen such a great success with our signage installations that we have made it part of our future Substop roll-out package”

Richard Allchin, Marketing Manager – Digital, Country Choice

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Prime Burger

Prime Burger

eclispe digital media digital signage solution prime burger
eclipse digital media prime purger av awards 2016 finalist

PRIME BURGER – DIGITAL MENU BOARDS

“Our store at ExCel has been in the same position in the boulevard since 2009. Last year we reconfigured it a little.. Out went our flat, white, static printed boards that weren’t eye catching, and in came the new displays, which have proved a great investment. Since we have installed the screens at ExCeL, we’ve seen an increase in like-for-like sales of 50% and a lot of that is to do with the screens, without a doubt.”
Sam Steele, Director, Prime Burger

Prime Burger Digital Menu Boards Case Study PDF

Displays

Locations

Sales % Increase

Mouth-Watering Solution

CLIENT BACKGROUND

Prime Burger, which has outlets in St Pancras International Station, Euston Railway Station and ExCel London international conference centre, grew as part of the street food movement. Prime Burger started life serving high quality burgers at events and festivals, including Lords cricket, Glastonbury, The Chelsea Flower Show and the London 2012 Olympic Games, and now focuses its efforts on retail outlets rather than events, Guaranteeing customers receive a great burger in under eight minutes.

UNDERSTANDING THEIR NEEDS

Prime Burger was investing in refurbishing its retail outlets to enhance the customer experience. As part of the refresh of these stores, Prime Burger wanted to make their menus very easy to navigate. They also wanted the menus to be very image-led, so they commissioned professional photography of all of their food. The aim was to install something into the stores to help show these images off to entice customers and Digital Signage was the chosen method.

“We didn’t want paper or card menus. We had previously used big printed boards that were above head height and were difficult to swap round every day, when changing from breakfast to lunch menus. They also didn’t have the visual impact necessary to really grab people’s attention.”Sam Steele, Director, Prime Burger

“The displays have really great image quality and bring our beautiful food imagery to life and do justice to our images”

Sam Steele
Director, Prime Burger

INSTALL

The Solution

Working with Prime Burger from start to finish, Eclipse Digital Media constructed a digital menu board solution that matched Prime Burgers needs in every respect. The solution installed consisted of a range of Samsung Smart Signage Platform displays (various sizes) paired with the cloud based digital signage software, embed signage.

“After consulting with Eclipse Digital, we put in five 48” displays at St. Pancras, which we arranged in portrait orientation. We also put in three 48” displays at ExCel, but in a landscape arrangement, while we put in four 32” displays at Euston as the ceiling is so low there isn’t enough space for the larger screens” Sam Steele, Director, Prime Burger

Software

Eclipse Digital Media used embed signage, cloud based digital signage software for this project. Eclipse Digital developed the digital menu board templates for Prime Burger on embed signage using a combination of the graphics and menu data updated via an Excel spreadsheet. Changes can be made almost instantly to any of the screens and schedules are configured to automatically switch menus at specific times of the day.

Impact

“Eclipse Digital remotely update the content on the displays in each of our stores… it’s a really painless process, and all we have to worry about is updating the artwork.”Sam Steele, Director, Prime Burger

The menu board solution installed has made a significant impact on the business. Customers are drawn in by the high quality imagery and sales have been positively impacted as a result.

eclipse digital media digital signage solutions restaurant prime burger stpancras
eclipse digital media digital signage solutions restaurant prime burger stpancras menuboards
eclipse digital media digital signage solutions restaurant prime burger euston station menuboards

“Having researched a number of digital display screen and software providers, I absolutely recommend Eclipse Digital – they most certainly put their competition in the shade!”

Sam Steele, Director
Prime Burger

RESULTS

“We’ve seen an increase in like-for-like sales of 50% at ExCel and a lot of that is to do with the screens”

“We have increased sales of milkshakes in one week by 75% at Euston, by putting some great digital video up on the menu screens of all the milkshakes being made”

“Home-made lemonade sales increased by 50% wk/wk at Euston and by 70% wk/wk at St Pancras when the digital menu boards were used to promote the drink”

Sam Steele, Director, Prime Burger

DON’T JUST TAKE OUR WORD FOR IT.

“Eclipse Digital Media provided an extremely cost-efficient and simple solution for us. From the very first enquiry, they were helpful, came and met me on site to understand our aims and made recommendations for screens and software. They have installed screens at central London sites with enhanced levels of security and several stake-holder landlords to satisfy. Eclipse Digital liaised effectively with third-party landlords and their infrastructure teams, our builders, interior designers and ourselves, often working over-night and to a very high standard.”

Sam Steele, Director
Prime Burger

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Sheraton Skyline Hotel London Heathrow

Sheraton Skyline Hotel London Heathrow

eclipse digital media digital signage solutions sheraton skyline hotel london heathrow logo main

SHERATON SKYLINE HOTEL LONDON HEATHROW

CLIENT

The Sheraton Skyline Hotel at London Heathrow is a 4 Star hotel with 350 guest rooms including Club rooms and is part of the Starwood Hotels and Resorts.

The hotel also boasts an 18-room conference centre that offers an range of services. This conference centre hosts daily business meetings, conferences and corporate events and is one of the key features of the hotel and continues to be a popular choice for businesses.

ASSESS

Sheraton Skyline were looking for a cost effective way to update their methods of communicating their conference centre room booking information to the public each day. They requested the software be very easy to use and to be able to make changes very quickly and they also wanted to replace their out-dated existing screens with new professional grade displays.

INSTALL

Cloud Based Solution

Eclipse Digital Media provided a cloud based digital signage software solution to meet Sheraton Skyline’s requirements. Using embedsignage.com it was possible to install a number of Android based digital signage media players and connect them to the existing totems and wall mounted displays, together with the installation of two new professional grade screens for the conference centre.

Excel Updating

The media players are connected using WiFi and managed by the cloud based digital signage software. The conference centre displays (located in the lobby concierge and the Conference Centre main desk) display content that is updated directly from an Excel spreadsheet. A user role was created providing access to only be able to update the Excel spreadsheet data on embedsignage.com providing the conference centre the ability to change the information quickly without being able to edit any of the other displays content.

Time Saving

This solutions provides Sheraton Skyline with the ability to update any content on any of the screens from a central location saving them time. It also provides them with advanced scheduling functionality in order to preschedule content to play at various times throughout the week, meaning they can show the right content, in the right place at the right time.

Eclipse Digital Media - Digital Signage Solutions - Sheraton Skyline Hotel London Heathrow - Conference Centre 1
Eclipse Digital Media - Digital Signage Solutions - Sheraton Skyline Hotel London Heathrow - Concierge

RESULTS

+ Eye-Catching Communication Tool
+ Easy to Update System
+ User Permissions Implemented
+ One Happy Customer

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Arancini Brothers

Arancini Brothers

eclipse digital media digital signage solutions arancini brothers digital menu boards case study main

ARANCINI BROTHERS

SSSP Displays

locations

%

Sales Increase

CLIENT

Arancini Brothers is a chain of Restaurants in London that serves a variety of delicious risotto ball dishes. Arancini Brothers started out with a tiny market stall in Brick Lane then spread further afield to festivals, market stalls and private catering before opening their first store in Kentish Town. Now with locations including Old Street and Dalston in London, Arancini Brothers continues to grow with it’s unique and tasty menu.

ASSESS

Arancini Brothers were looking to improve their brand image and bring their stores in line with the owners’ modern mentality:

“We had always used traditional chalk boards or printed menu in our other stores. When we signed our new lease on Old Street we wanted a more modern and tech feel to the shop and digital menu boards were the obvious choice” – Dave Arkin, Director.

They specified that the digital menu boards must be easy to use and update content. They also wanted a reliable product that was suitable for commercial restaurant use.

INSTALL

The Solution

Eclipse Digital Media provided a reliable digital menu board solution consisting of 3 x 32″ Samsung Smart Signage Platform (SSSP) displays and embed signage digital signage software licenses. This package provides Arancini Brothers with an all in one digital signage solution with the commercial grade displays having built in media players – the only thing required is connection to the internet and registration to their embed signage account. From there, Arancini Brothers now login, make any menu changes and publish content directly to the screens, almost instantly.

Custom Animations

Not only did Eclipse Digital Media provide Arancini Brothers with the digital menu board solution, they also composed the layouts and created some bespoke animated content to use on the screens. Using the animated content was a perfect way to draw attention to the key areas of the menu.

eclipse digital media digital signage solutions arancini brothers digital menu boards case study full1

“Since the new digital menu boards and designs went up at the end of November we have seen an increase in sales of 30%, for a time of year where we expected a decline.”

Dave Arkin, Director, Arancini Brothers

“We first discovered Eclipse Digital Media at a trade show. Expecting another sales pitch, expensive setup and contract we were very surprised when they showed us the simplicity and low cost to such a good looking system. I would recommend the system to anyone looking for a more flexible menu setup.”

Dave Arkin, Director

“Our original menu design did not work well – too much information, wrong font and not enough clear food images. Since the new digital menu boards and designs went up at the end of November we have seen an increase in sales of 30%, for a time of year where we expected a decline. Customers have also stopped asking questions and simply look at the menu and order. We are now looking at introducing the screens at our Dalston site.”

Dave Arkin, Director

RESULTS

+ 30% SALES LIFT
+ Eye-Catching Digital Menu Boards
+ Easy to Update System

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The Sir Roger Tichborne

The Sir Roger Tichborne

eclipse digital media digital signage solutions the sir roger tichborne logo main

THE SIR ROGER TICHBORNE

CLIENT

The Sir Roger Tichborne is a luxury independent pub and restaurant in Loxwood, UK, offering excellent quality food using locally sourced produce. They also offer a wide selection of real ales locally and nationally sourced featuring their very own locally brewed by Loxwood Tichborne Ale “Tich”.

ASSESS

With the new Allergy Information law changes coming into force on 13th December 2014, The Sir Roger Tichborne were looking for a solution to communicate the food allergen information of all their food items to consumers.

They were also looking for a more modern approach to provide daily specials information to their customers but most importantly it needed to be easy to update and fit within the warm atmosphere of the venue.

Digital Menu Boards

iPads

Allergy Information Board

INSTALL

The Solution

Eclipse Digital Media provided a cloud based digital signage solution powered by embedsignage.com. The solution includes a 32″ ELO touch screen for the Allergy Information Board. The layout is designed to show the various menus they have (sunday lunch, light bites etc) for customers to browse the menu items and discover more information including images, further descriptions and crucially; the allergen information for each dish.

Modern Approach

To provide a modern approach to the specials boards and dessert information, we provided two 32″ Samsung Smart Signage Platform Digital Signage displays, one mounted in portrait in the main bar area and the other one mounted in landscape in the restaurant that were housed in wooden framed surrounds. We also supplied two iPads which are handed to customers at their tables to view the days specials and desserts in either portrait or landscape.

Easy-To-Update

All of the content displayed at The Sir Roger Tichborne (specials and allergy information board) is managed by the staff internally by uploading Excel spreadsheets. This solution has improved the operational efficiency of the venue by saving hours of time that used to be spent handwriting, updating and refreshing specials and menu boards everyday.

Eclipse Digital Media - Digital Signage Solutions - The Sir Roger Tichborne - Samsung Smart Signage Platform (SSP) Display Landscape Specials Board

“Eclipse Digital have provided us with some superb tools to improve the way we communicate to our customers. The allergy information board solved a huge headache for us and has given us an efficient way to deliver this information. The digital specials boards save us at least an hour each day and have also given us a modern feel that the customers love – the feedback from our customers has been overwhelmingly positive so far. We would recommend Eclipse Digital media to anyone looking to implement a digital solution”

Owners of The Sir Roger Tichborne

RESULTS

+ Eye-Catching Digital Menu Boards
+ “Saves an hour updating each day”
+ Easy to Use System
+ One Happy Customer

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