Arancini Brothers

Arancini Brothers

eclipse digital media digital signage solutions arancini brothers digital menu boards case study main

ARANCINI BROTHERS

SSSP Displays

locations

%

Sales Increase

CLIENT

Arancini Brothers is a chain of Restaurants in London that serves a variety of delicious risotto ball dishes. Arancini Brothers started out with a tiny market stall in Brick Lane then spread further afield to festivals, market stalls and private catering before opening their first store in Kentish Town. Now with locations including Old Street and Dalston in London, Arancini Brothers continues to grow with it’s unique and tasty menu.

ASSESS

Arancini Brothers were looking to improve their brand image and bring their stores in line with the owners’ modern mentality:

“We had always used traditional chalk boards or printed menu in our other stores. When we signed our new lease on Old Street we wanted a more modern and tech feel to the shop and digital menu boards were the obvious choice” – Dave Arkin, Director.

They specified that the digital menu boards must be easy to use and update content. They also wanted a reliable product that was suitable for commercial restaurant use.

INSTALL

The Solution

Eclipse Digital Media provided a reliable digital menu board solution consisting of 3 x 32″ Samsung Smart Signage Platform (SSSP) displays and embed signage digital signage software licenses. This package provides Arancini Brothers with an all in one digital signage solution with the commercial grade displays having built in media players – the only thing required is connection to the internet and registration to their embed signage account. From there, Arancini Brothers now login, make any menu changes and publish content directly to the screens, almost instantly.

Custom Animations

Not only did Eclipse Digital Media provide Arancini Brothers with the digital menu board solution, they also composed the layouts and created some bespoke animated content to use on the screens. Using the animated content was a perfect way to draw attention to the key areas of the menu.

eclipse digital media digital signage solutions arancini brothers digital menu boards case study full1

“Since the new digital menu boards and designs went up at the end of November we have seen an increase in sales of 30%, for a time of year where we expected a decline.”

Dave Arkin, Director, Arancini Brothers

“We first discovered Eclipse Digital Media at a trade show. Expecting another sales pitch, expensive setup and contract we were very surprised when they showed us the simplicity and low cost to such a good looking system. I would recommend the system to anyone looking for a more flexible menu setup.”

Dave Arkin, Director

“Our original menu design did not work well – too much information, wrong font and not enough clear food images. Since the new digital menu boards and designs went up at the end of November we have seen an increase in sales of 30%, for a time of year where we expected a decline. Customers have also stopped asking questions and simply look at the menu and order. We are now looking at introducing the screens at our Dalston site.”

Dave Arkin, Director

RESULTS

+ 30% SALES LIFT
+ Eye-Catching Digital Menu Boards
+ Easy to Update System

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The Sir Roger Tichborne

The Sir Roger Tichborne

eclipse digital media digital signage solutions the sir roger tichborne logo main

THE SIR ROGER TICHBORNE

CLIENT

The Sir Roger Tichborne is a luxury independent pub and restaurant in Loxwood, UK, offering excellent quality food using locally sourced produce. They also offer a wide selection of real ales locally and nationally sourced featuring their very own locally brewed by Loxwood Tichborne Ale “Tich”.

ASSESS

With the new Allergy Information law changes coming into force on 13th December 2014, The Sir Roger Tichborne were looking for a solution to communicate the food allergen information of all their food items to consumers.

They were also looking for a more modern approach to provide daily specials information to their customers but most importantly it needed to be easy to update and fit within the warm atmosphere of the venue.

Digital Menu Boards

iPads

Allergy Information Board

INSTALL

The Solution

Eclipse Digital Media provided a cloud based digital signage solution powered by embedsignage.com. The solution includes a 32″ ELO touch screen for the Allergy Information Board. The layout is designed to show the various menus they have (sunday lunch, light bites etc) for customers to browse the menu items and discover more information including images, further descriptions and crucially; the allergen information for each dish.

Modern Approach

To provide a modern approach to the specials boards and dessert information, we provided two 32″ Samsung Smart Signage Platform Digital Signage displays, one mounted in portrait in the main bar area and the other one mounted in landscape in the restaurant that were housed in wooden framed surrounds. We also supplied two iPads which are handed to customers at their tables to view the days specials and desserts in either portrait or landscape.

Easy-To-Update

All of the content displayed at The Sir Roger Tichborne (specials and allergy information board) is managed by the staff internally by uploading Excel spreadsheets. This solution has improved the operational efficiency of the venue by saving hours of time that used to be spent handwriting, updating and refreshing specials and menu boards everyday.

Eclipse Digital Media - Digital Signage Solutions - The Sir Roger Tichborne - Samsung Smart Signage Platform (SSP) Display Landscape Specials Board

“Eclipse Digital have provided us with some superb tools to improve the way we communicate to our customers. The allergy information board solved a huge headache for us and has given us an efficient way to deliver this information. The digital specials boards save us at least an hour each day and have also given us a modern feel that the customers love – the feedback from our customers has been overwhelmingly positive so far. We would recommend Eclipse Digital media to anyone looking to implement a digital solution”

Owners of The Sir Roger Tichborne

RESULTS

+ Eye-Catching Digital Menu Boards
+ “Saves an hour updating each day”
+ Easy to Use System
+ One Happy Customer

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Suchef

Suchef

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SUCHEF

CLIENT

Suchef is a chain of nutritional food-to-go restaurants based in London from Aroma Food Group (UK) Ltd.
Aroma Food Group is an ambitious and innovative food company that pushes the boundaries within quality of food retail. They stand out in the ocean of competitors by developing powerful, go-to brands that celebrates inspiring food.
Suchef is a delightful marriage of food on-the-go that is deliciously flavoursome. By using only the highest-quality ingredients, modernist cooking technology and innovative flavour combinations, Suchef philosophy embodies taste, well-being and international aroma.

ASSESS

Suchef required a digital menu board solution that gave them the ability to regularly update content to their store locations. The solution needed to be networked and had to be scalable to account for future growth.

They wanted a cloud based solution where they could log in online, anywhere they need to, and make changes to their menu items, pricing and promotions instantly. The core reason for using digital was to implement changes across all locations quickly, provide more flexibility with menu choices, pricing and stock and to enforce a modern brand image.

Locations

Displays

Digital Signage Software

INSTALL

Set Up

After reviewing Suchef’s requirements Eclipse Digital provided a scalable, cloud based digital menu board solution using online, cloud based digital signage software; embedsignage.com. embed signage is used to manage and distribute the content, with ONELAN digital signage media players located in each store to deliver content to the displays.

Digital Menu Boards

This digital menu board set up provides Suchef the ability to update menu board content instantly from any location with an internet connection, provide an overview of all content being displayed in each location and the device status’ for each store. It also gives Suchef the ability to add more and more locations under one account as they continue their rapid expansion across London.

Locations

Suchef has installed Eclipse Digital’s menu board solution in their inaugural London store at Deanscourt (St Paul’s) and are installing in a further three London locations by October 2014 at Cowcross Street (Farringdon), Mansell Street (Aldgate) and City Road (Finsbury).

Eclipse Digital Media Digital Signage Solutions - Suchef Digital Menu Boards Deanscourt St Pauls Case Study 4
Eclipse Digital Media Digital Signage Solutions - Suchef Digital Menu Boards Deanscourt St Pauls Case Study 1

“Working with Eclipse Digital has been a success from day one. Not only have they provided us with leading edge technology and ideas on how best to deliver our menu board content; they were also ahead of the competition when it came to addressing regulatory changes in our industry that determined what information we would be legally required to deliver to our customers. Their thought process, professional creative skills and technical know-how have enabled us to confidently deploy digital menu boards throughout our locations and we would strongly recommend them to any food and beverage outlet looking at implementing a digital solution. At a very competitive price you will get a first-rate product coupled with the level of service that is unparalleled”

Mikhail Shiyanov, Operations Manager, Aroma Food Group (UK) Ltd

RESULTS

+ Eye-Catching Digital Menu Boards
+ Easy to Update System
+ Cloud Based Solution
+ Scalable Solution
+ One Happy Customer

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Madhu’s

Madhu’s

eclipse digital media digital signage solutions madhus digital menu boards case study main logo

MADHU’S

CLIENT

Madhu’s is one of the UK’s most prestigious restaurant brands with a passion for gourmet supremacy driving the restaurant to excellence. In addition to winning coveted awards and accolades such as the Cobra Good Curry Guides Best Restaurant award 2004, Madhu’s owner, Sanjay Anand was honoured to win Industry Personality 2004 at the BIBA’s and an MBE in 2007 for his services to the hospitality industry. Sanjay Anand MBE has also been appointed Brand Ambassador for Jaguar.

ASSESS

Madhu’s were looking for a digital menu board solution to compliment their brand image in their restaurants. They wanted the displays to be simple to use and required scheduling functionality to change content for various times of the day. In Southall they required a front of house facing display on it’s own floor stand and in the Sheraton Skyline Hotel Heathrow, they required a totem that could sit in the walkway outside of the restaurant. They wanted the displays to be unbranded and provide a clean, elegant addition to their restaurants.

INSTALL

Hardware

After providing various options on types of digital menu board solutions and displays, Eclipse Digital Media provided a combination of 42″ totem and 42″ mounted on a floor stand to Madhu’s form the embed USB digital menu board range.

USB Updated

These displays are updated locally using a USB key and provide the ability to set basic schedules to change their menu board content throughout the day.

Eclipse Digital Media - Digital Signage Solutions - Sheraton Skyline Hotel London Heathrow - Madhu's Restaurant

“Eclipse Digital helped us right from the start to find the right solution for our needs. They provided various options and gave us unbiased opinions on the positive and negatives of each the to help us make the right choice. We were very happy with their customer service and would happily recommend them to anyone seeking a digital solution”

Hemant Sharma, Business Development Manager, Madhus Restaurant Ltd

RESULTS

+ Eye-Catching Menu Boards
+ Easy to Update System
+ One Happy Customer

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