Barnsley Premier Leisure

Barnsley Premier Leisure

Eclipse Digital Media - Digital Signage, AV and LED - Barnsley Premier Leisure project

BARNSLEY PREMIER LEISURE

YOURSPACE GYMS

different facility sites

digital displays

content management system

CLIENT BACKGROUND

Barnsley Premier Leisure is a local trust providing a wide variety of leisure provisions across Barnsley, Nottinghamshire and beyond. Established in 1999, BPL is a not-for-profit social enterprise providing affordable, value for money health, sport and leisure facilities and activities.Their diverse portfolio of sports and leisure facilities includes multi-use leisure centres, public golf courses, school out-of-hours amenities and standalone health and fitness facilities, including the award-winning Metrodome complex in Barnsley.Their ‘YourSpace’ brand has guided over 23,000 members to lead a healthier lifestyle through exercise & fitness.

CLIENT REQUIREMENTS

“Our ethos has always been innovative and our promise to customers is to constantly add new technology to our products to deliver the best experience possible.”James Lodge, Sales & Marketing Executive, Barnsley Premier Leisure

“From the initial scoping session to after-sales care, Eclipse delivered on every promise.”

James Lodge, Sales & Marketing Executive, Barnsley Premier Leisure

PROJECT

After a lengthy tender process, Eclipse came out on top and delivered on their promise to provide the best solutions for our sites.

From the initial scoping session to after-sales care, Eclipse delivered on every promise. Since the inital fit of the very first digital solution, our trust and relationship has blossomed, with more digital solutions installed in all areas of our business.

James Lodge

Sales & Marketing Executive, Barnsley Premier Leisure

Hardware

Digital signage is not just restricted to wall-mounted landscape screens. We have installed screens in multiple orientations and a variety of configurations. Interactive touchscreens and freestanding totems have also been used for a more engaging customer experience.

Multi-output

In the majority of the reception areas, Barnsley wanted a standout solution to welcome their customers into a professional facility. We have installed a multi-output media player which connects to a number of screens and combines them into one canvas, allowing for a more impactful solution with the content shown across all of the screens at once.

Installation

Installing in different sites, with different needs meant each installation site was unique. Commercial grade components were used, including a single rail solution, capable of mounting upto 6 screens, as well as all cable management and strategic placement of the freestanding totems.

Software

We also supplied the cloud-based, embed , software to allow the content to be managed remotely from a central location. The ability to publish content to a variety of operating systems with different resolutions and orientations makes updating content easy.“The CMS software is quick, intuitive and straightforward to understand, even to some of our execs with limited experience with previous content management systems.”

Content

Using the embed software, generic content alongside location specific information and timetables can be published from a single place. Advanced scheduling capabilities ensure the most relevant content is being displayed at the correct times, whether that be dependent on the date, time or even weather conditions.

Eclipse Digital Media - Digital Signage, AV and LED - Barnsley Premier Leisure project
Eclipse Digital Media - Digital Signage, AV and LED - Barnsley Premier Leisure project
Eclipse Digital Media - Digital Signage, AV and LED - Barnsley Premier Leisure project
Eclipse Digital Media - Digital Signage, AV and LED - Barnsley Premier Leisure project

“Digital signage gives us the WOW factor on our gym floors and around our facilities.
It has provided our customers with a one-stop-shop for everything YourSpace has to offer from viewing live class timetables, and personal trainer information to our latest marketing promotions.”

“We no longer have tacky posters stuck to the wall and are now able to communicate with our customers more efficiently than ever before.”

James Lodge, Sales & Marketing Executive, Barnsley Premier Leisure.

Dr Juice

Dr Juice

miles from the UK

digital menus

easy to manage CMS

CLIENT BACKGROUND

Dr Juice is a local brand, situated in Malta, inspired by healthy living and is now one of Malta’s most loved brands. Famous for their nutritious, fresh-fruit smoothies and balanced meals, made from well-sourced, fresh ingredients.

Founded in 2004 by John Winfield after he arrived on the island and was quick to discover a lack of accessible healthy products for people on the go. John travelled the world to become a master in juicing and healthy food and returned after discovering the finest flavours, fruits and vegetables.

ECLIPSE ON THE MOVE

Located on a small island, Dr Juice were unable to find a suitable digital signage supplier. They turned to the world renowned search engine and came across Eclipse.

After initial discussions and consultations, an on site visit was required. Eclipse were happy to visit the small island, just south of Italy, to meet the Dr Juice team face to face. Assistance with installing and setting up of their digital menus was carried out, as well as training to use the embed software.

A journey across the Mediterranean was more than worth it.

“We are planning on introducing digital menu boards into all of our outlets, and with the help of Eclipse, we found it very straightforward.”Olivia Sike, Brand & Marketing Manager, Dr Juice

PIAZZETTA & PAMA SITES

Solution

With new sites being constructed, Dr Juice were looking to upgrade and move away from their static paper menus. The new sites were a great opportunity to start fresh and install digital menu boards.

Hardware

A digital menu board solution was offered using 5 x 43″ Samsung SSP displays. The all-in-one displays run the embed software using the internal media player, meaning no other hardware was required. They also offer a brighter panel and constant 24/7 use, enticing customers in for a closer look.

Installation

To guarantee an easy, and level installation, we recommended a ceiling hung, single rail solution. The total width of the digital menu board is roughly 4.5m, so getting the screens level with each other is essential to the overall viewing experience. Two lightweight aluminium rails are joined together and hung from the ceiling, where the screens are mounted using brackets that sit into the groove of the rail.

Software

With multiple stores, updating content is now easy and instaneous from a single place, thanks to embed software. embed allows any user to create, manage and update content remotely from any web browser and publish to the different sites. Scheduling content was also key, with Dr Juice having separate menus for different times of the day, which is done by adding conditional play rules to their content.
“Using the digital menus, we can now showcase a wider variety of our productsand show additional offers, which promotes sales.”Olivia Sike, Brand & Marketing Manager, Dr Juice

Don’t Just Take Our Word For It.

Portsmouth International Port & Portico

Portsmouth International Port & Portico

eclispe digital media digital signage solution university of kent

annual passengers

digital screens

huge impact

CLIENT BACKGROUND

Portsmouth has a rich maritime heritage and has been known for its naval links and ocean going trade for centuries, with Portsmouth International Port being in operation since 1976.

Owned and operated by Portsmouth City Council, the port initially offered a single route to France. It is now known as Britain’s Best Connected Port with more destinations than any other port in the UK, and an estimated annual footfall of two million passengers and over 250,000 units of freight.

Eclipse Digital Media came through a comprehensive tender process, in which they were selected to undertake the entire project, beating off competition from a nationwide selection of other AV specialists.

REQUIREMENTS

“The purpose of updating our digital signage was to enable more efficiency and be able to share more effective information to our passengers, beyond our standard arrival and departure schedules.”

– Joe Jordan, Duty port operations manager, Portsmouth International Port

“Eclipse Digital Media were a dream to work with and adhered to our strict arrival & departure schedules to ensure there were no disruptions to our services.”

Joe Jordan, Duty port operations manager, Portsmouth International Port.

Video Walls

A video wall consisting of 9 x 55″ video wall screens is the main attraction as you walk through the terminal doors. Video wall screens were also used for 5×1 and 3×1 configurations above the check in desks and kiosks. The content on the video walls is published from multi output and single media players using embed signage software, with the main video wall usually displaying live IPTV for passenger entertainment.

Tablet & Departure Desk

Security personnel are able to change content on the three separate departure screens from the tablet on their counter. They are able to change times, destinations, images and entire layouts on any one of the screens by simply selecting them on the tablet.

Outdoor Displays

IP65 rated outdoor displays have also been installed ensuring passengers have access to vital information at all times. A portrait display is located on the entrance to the terminal displaying travel and safety information whereas another outdoor screen, on the veranda, also shows live TV.

Internal Screens

7 additional displays are installed around the terminal, with 3 upstairs in the cafe and waiting area. A freestanding totem is located downstairs in the main terminal along with the other 3 screens, all displaying information published from embed signage.
E

IPTV

Every screen around the terminal, including the outdoor displays and the video wall, are able to show Freeview DVB-T channels as part of the digital signage. Eclipse scoped, supplied and installed an Encoded Media IPTV Server and receivers to accomplish this.

Software

embed signage was selected to deliver the content to the displays. With the port requiring different hardware options in a variety of configurations, embed’s ability to publish content to a variety of operating systems is just what was needed.

Multiple media types and features are used throughout the site, including images, videos, live data feeds, live TV and device interactions. This allows the screens to communicate, inform, entertain or educate the passengers all around the site.

Portico is a deep water cargo terminal, located within Portsmouth International Port, which handles sea freight from ship to shore. The site also has temperature controlled warehousing with capacity of around 11,000 pallets with each warehouse having their temperatures range from 1℃ to 20℃

Eclipse Digital Media have installed a 4.8mm pixel pitch, outdoor LED screen to inform the cargo vehicles entering the terminal. The content, whether that be general information, directions or live TV, is all controlled through embed signage.

The LED panels were mounted using a bespoke mounting solution, designed and put together by Eclipse. All power and data cables are run back to the security hut behind, so everything is controlled by security personnel.

Internally, 12 Samsung Smart Signage displays have been installed used mainly for employee communications. Using embed signage, the employee communications can also be shown alongside live TV and general information such as time, date, weather and RSS feeds.

Similar to Portsmouth International Port, an Encoded Media IPTV server and receivers were supplied and installed to deliver freeview TV across the Portico network. The main reason behind this extra was the desire to show the 2020 European Football Championships.

DON’T JUST TAKE OUR WORD FOR IT

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Krispy Kreme

Krispy Kreme

Eclipse Digital Media - Digital Signage, LED and AV Specialists - Krispy Kreme Logo

KRISPY KREME UK

“Having the support of Eclipse Digital for our digital projects is invaluable. Their positive attitude, collaborative nature and distinct technical expertise gives us full confidence in the solutions we’re deploying throughout our estate”
Phil Goldsmith, Content Executive, Krispy Kreme UK

FILLED WITH DIGITAL

DIGITAL MENUS

Throughout the UK and Ireland, Krispy Kreme use Digital Menu Boards in Theatre Stores, Fresh Shops and Rockets.

DIRECT VIEW LED

In high profile locations such as Westfield Stratford, Baker Street and Canary Wharf, Krispy Kreme use indoor Direct View LED.

GEN8 CABINETS

Rolling out over the UK are Krispy Kreme’s GEN8 Cabinets offering a digital experience designed to surprise and delight customers at the point of purchase.

DRIVE THRUS

Popping up across the UK are the Krispy Kreme Drive Thrus offering a new way for customers to enjoy doughnuts.

CLIENT BACKGROUND

Krispy Kreme are makers of world-famous doughnuts with a heritage dating back to 1937 in Winston-Salem, North Carolina. In the UK, they boast hundreds of locations where customers can buy their doughnuts made fresh, daily.

About Theravada
Theravada are IT solution providers operating in the UK, Europe and North Africa. They specialise in providing information technology solutions including end-to-end consulting, product and service design, delivery and support. Theravada are Krispy Kreme’s primary IT solution provider, helping to deliver all things digital and IT throughout the Krispy Kreme UK estate.

CHOSEN FOR EXPERTISE

Krispy Kreme have been driven towards a digital transformation for years and tasked their IT solution provider Theravada to help achieve this. Theravada built a strong relationship with Eclipse Digital through many meetings and working on initial trial stores. After verifying Eclipse Digital’s services and valuing the expertise offered by the team, Theravada sub-contracted Eclipse Digital to provide a variety of Digital Signage services including hardware architecture, supply and commissioning, LED installation and ongoing support.

DIGITAL MENU BOARDS

Overview

Krispy Kreme have been rolling out digital menu boards to their nationwide Theatre stores, Fresh shops, Rockets and Drive Thrus. The digital menus come in various configurations including:

  • Single screen landscape / portrait
  • 5×1 portrait
  • 3×1 landscape
  • 2×1 portrait
  • Video walls
  • Large stretched screens
  • Shelf edge displays

Theravada provide the full solution to Krispy Kreme with the screen technology, installation services and support. The media player hardware supply, commissioning and software support is sub-contracted to Eclipse Digital.

Eclipse Digital work to provide excellent support service to Theravada and take care of the media player setup process, ensuring they are fully commissioned and pre-configured with store content, ready to be installed by the Theravada engineers.

Software

embed signage is the digital signage software used throughout the Krispy Kreme estate. The software provides Krispy Kreme with the flexibility for hardware choices due to the vast selection of hardware supported. The software offers support for unlimited resolution configurations and gives scheduling tools to allow for campaigns to be easily scheduled and rules specified to activate different content.

The software includes functionality to sync content, integrate external systems such as LED lighting and for devices to trigger content on other devices… plus many more features which Krispy Kreme use depending on the store and customer experience required.

The menu board content consists of a combination images and menu pricing along with animated promo sections, some animations covering just one screen, others covering small sections of a screen. At specific intervals, the entire menu board (2×1, 3×1, 5×1 configurations) will show a take over that goes over all screens making a huge visual impact.

“The main reason for choosing embed is the user experience. Based on the others I have seen on the market this is by far the best. Not only visually but intuitively too. On top of that, the features are extensive and the support from the team is second to none”Mike Tinnion, Senior Creative & Content Manager, Krispy Kreme UK

Eclipse Digital Media - Digital Signage, LED and AV Specialists - Krispy Kreme Westfield Stratford 5x1 Digital Menus / Digital Menu Boards
Eclipse Digital Media - Digital Signage, LED and AV Specialists - Krispy Kreme Westfield Stratford 5x1 Digital Menus / Digital Menu Boards
Eclipse Digital Media - Digital Signage, LED and AV Specialists - Krispy Kreme Dublin 3x1 Digital Menus / Digital Menu Boards
Eclipse Digital Media - Digital Signage, LED and AV Specialists - Krispy Kreme Westfield Stratford 2x1 Digital Menus / Digital Menu Boards

“Working with Eclipse Digital has been a great success. Their team brings a deep level of expertise to the projects we work on and they always do everything they can to support us and the client. On top of that, they’re a friendly bunch too which makes for a great working relationship. We are proud to work with Eclipse Digital and look forward to working on many more projects together.”

Lee Allchorne, Field Service Delivery Manager, Theravada

GEN8 CABINETS

Overview

Krispy Kreme were looking to make fundamental changes to how the doughnuts were presented and sold in-store at partner sites such as Tesco and Welcome Break, through the introduction of digital technology to their cabinets. The new digital cabinets, dubbed ‘GEN8 cabs’ (being the 8th generation of the sales cabinets), were set to be unique, groundbreaking and ultimately a tool for increasing sales.

“The initial trial in 15 Tesco stores has gone very well and we are now pleased to continue the rollout into many more”Suk Nicholas, Sales Director, Krispy Kreme UK

Technology

Each cabinet has digital header screens (one front 37″, one left 21″, one right 21″), which are used to reinforce key brand messages such as ‘Made Fresh Daily’ as well as providing specific tailored content depending on the store, the time of day, and the season.

There is a 15” HD display mounted internally which is used to deliver brand messages and promotion material such as ‘how it’s made’ films along with ‘Buy a Dozen’ promotions.

The cabinets also include digital shelf edge labels (SELs) which are used to display attractor loops (e.g. a waterfall of doughnuts) to catch the eye of customers, as well as full product ingredient specs, enabling customers to easily check for any allergens.

Presence sensors are used to detect when human presence is within a specific area in front of the cabinet. This triggers content to change on the SELs, which switch from a waterfall of doughnuts to fixed product information in order for the customer to make their purchase decision.

Finally, the cabinets include an LED light strip at the bottom which illuminate the floor below giving off a ‘floating’ effect. The colour can be changed to match the content and brand messaging for example, when running the Valentine’s campaign, the colour theme on screen was red so the LED strip was changed to red to match.

All of the content, sensor parameters, triggers and LED strip colours are controlled via one cloud based digital signage software; embed signage.

Working Together

  • Project lead & primary supplier: Theravada
  • Cabinet design, manufacturing and technology architecture: Alrec & Theravada
  • Digital Signage media players, presence sensors and LED light controller hardware supply and commissioning: Eclipse Digital
  • Primary cabinet support provider: Theravada
  • Digital Signage software support: Eclipse Digital

“The cabinets really showcase the opportunity for brands such as Krispy Kreme to deliver a clear message and drive customer interaction in a very busy in-store environment”Rob Craig, Managing Director, Theravada

Eclipse Digital Media - Digital Signage, LED and AV Specialists - Krispy Kreme GEN8 Cabinet Internal
Eclipse Digital Media - Digital Signage, LED and AV Specialists - Krispy Kreme GEN8 Cabinets Tesco
Eclipse Digital Media - Digital Signage, LED and AV Specialists - Krispy Kreme GEN8 Cabinets Tesco

“The introduction of the GEN8 cabinet has rewarded Krispy Kreme with unprecedented sales and revenue from the off premise side of the business, and we hope to see this continue with the introduction of more GEN8 cabinets”

Phil Goldsmith
Content Executive, Krispy Kreme UK

DIRECT VIEW LED

Overview

In some stand out locations Krispy Kreme needed screens with a big impact and unique size. They scoped a variety of Direct View LED products through Theravada who commissioned Eclipse Digital to design, supply, install and commission the LED solutions.

Technology

Eclipse Digital specified a range of Absen indoor direct view LED products to be used in various locations. The pixel pitch selected was 2.4mm and offered a range of module sizes to meet the unique spaces.

Absen LED was installed at:

  • Canary Wharf – 2 x LED portrait banners
  • Baker Street – 1 x LED landscape header
  • Westfield Stratford – 1 x concave LED wall with cut out area for condiments

Using embed signage provides Krispy Kreme with the ability to make any resolution screen. The software provides application features designed specifically for LED walls including the ability to specify the exact size and position of content playback, making it a perfect option for direct view LED.

Eclipse Digital Media - Digital Signage, LED and AV Specialists - Krispy Kreme Westfield Stratford Direct View LED
Eclipse Digital Media - Digital Signage, LED and AV Specialists - Krispy Kreme Canary Wharf Direct View LED
Eclipse Digital Media - Digital Signage, LED and AV Specialists - Krispy Kreme Westfield Stratford Direct View LED

HOT NOW COUNTDOWN

Overview

At Krispy Kreme’s Westfield Stratford location, there was a requirement to bring the ‘Hot Now’ Doughnut theatre to life and deliver a real spectacle for the customer.

Doughnuts are made fresh on site every day and come out hot ready to eat. To bring more theatre to this, Krispy Kreme wanted a countdown experience to build excitement to when the hot doughnuts would be ready.

Technology

It all starts with a 10″ touch screen tablet where staff on site can activate the Hot Now countdown. They press a button on the screen and this kick-starts the countdown on the 5×1 Portrait Digital Menus.

During the 30 minute countdown, content changes in a variety of ways, every 5 minutes, to highlight how long is left including a full screen promo takeover crescendo on both the 5×1 portrait digital menus and the 2×1 portrait digital menus.

Once the countdown has completed, the menu content on the 2×1 and 5×1 switch to the HOT NOW menu and promo content, the lights dim in store and the red HOT NOW sign above the serving counter, red LED lighting around the serving ‘hole in the wall‘ as well as the main store entrance sign all activate.

Technology used to deliver the HOT NOW experience:

  • 10″ POE touch screen tablet for countdown activation
  • Samsung Video Wall Screens with iBASE digital signage media players for 2×1 and 5×1 portrait menus
  • Mode Lighting Tiger Power Units with iBASE digital signage media player for lighting control
  • The content, device communication and light system integration is managed via embed signage
Eclipse Digital Media - Digital Signage, LED and AV Specialists - Krispy Kreme Westfield Stratford Hot Now
Eclipse Digital Media - Digital Signage, LED and AV Specialists - Krispy Kreme Westfield Stratford Hot Now Touch
Eclipse Digital Media - Digital Signage, LED and AV Specialists - Krispy Kreme Westfield Stratford Hot Now Lights

DRIVE THRUS

Overview

Krispy Kreme Drive Thrus are quite a hit across UK and Ireland with more rolling out each year.

Tuning into their audience and providing more ways in which people can conveniently obtain a luxurious sweet treat, Krispy Kreme have opened various Drive Thru locations with huge success.

Alongside digital menu boards inside the stores, Krispy Kreme also needed digital screens to provide promotional material and menu content to drivers as part of the drive thru experience.

Technology

Theravada designed, supplied and installed Krispy Kreme’s bespoke drive thru totems in collaboration with IVC Signs. These beautiful totems, include Samsung high bright outdoor screens together with iBASE digital signage media players.

Since 2020, Eclipse Digital have supplied the screens as well as the digital signage media players for the totems. Eclipse Digital also commission and support the digital signage players as well as support the software used in various locations such as Manchester, Peterborough, Enfield and Edinburgh.

Eclipse Digital Media - Digital Signage, LED and AV Specialists - Krispy Kreme Dublin Drive Thru
Eclipse Digital Media - Digital Signage, LED and AV Specialists - Krispy Kreme Dublin Drive Thru

RESULTS

“Having the support of Eclipse Digital for our digital projects is invaluable. Their positive attitude, collaborative nature and distinct technical expertise gives us full confidence in the solutions we’re deploying throughout our estate.

Eclipse Digital consistently delivers forward-thinking ideas and solutions and they are incredibly responsive to our digital ambitions.

The process of working with Eclipse Digital and Theravada is seamless. Everyone respects the work-flow processes and collaborates with a focus on the same objective; which is to deliver reliable and feature rich digital experiences for our customers be that in our stores or our off premise environments.

We highly recommend working with Eclipse Digital.”

Phil Goldsmith, Content Executive, Krispy Kreme UK

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Wembley Park

Wembley Park

eclipse digital media - digital signage and av solutions - wembley park - quintain - logo

ESTATE-WIDE DIGITAL SIGNAGE

“We’ve been blown away by the services and support provided by Eclipse Digital – they are a huge help… We recommend them without hesitation”
Matt Simkin, Commercial Manager, Wembley Park

m2 of LED

Key Areas

Digital Signage CMS

CLIENT BACKGROUND

Wembley Park is undergoing a major transformation and fast becoming North-west London’s go-to visitor destination and digital signage is playing a key role in the transformation. The Wembley Park redevelopment is being completed by property development and investment company, Quintain. The project has seen £2bn investment to date and once complete will boast 8.8 million sq ft of mixed-use development, 8,400 new homes and a 7 acre park.

About Quintain
Established in 1992, Quintain brings property and places to life through investment and development. Our most famous project is Wembley Park, covering approximately 85 acres of land around the UK’s largest National Stadium in North West London. To date Quintain have completed more than 3,000 homes and mixed use development at Wembley Park, including London’s first outlet centre which now attracts 7 million visitors a year. This year Quintain will have 3,000 homes under construction on this site, with outline consent in place for the delivery of a further 3,000. Previously, Quintain were instrumental in the conception of Greenwich Peninsula, a 15,000-home development around The O2 in South East London that is now controlled by Knight Dragon.

About Wembley Park
Wembley Park is a dynamic new cultural neighbourhood being created in North West London. Building on the international reputation for music and sporting events for which the area is known, Wembley Park is fast becoming a landmark destination with culture, entertainment and a community at its heart. It includes homes, shops, and places to work, as well as attractive public spaces, with parks and gardens adding to the squares and wide boulevards already created. When completed, nearly half of the 85-acre site will be open space.

CHOSEN FOR EXPERTISE

Through a comprehensive tender process, Quintain carefully evaluated various suppliers and selected Eclipse Digital Media to undertake a variety of work as part of the transformation.

Work commissioned and completed includes an LED digital transformation of the Bobby Moore Bridge, LED totems on Olympic Way and White Horse Square plus a variety of digital signage for Europe’s first multi-storey coach park; the Pink Car Park

“The digital signage projects we’ve commissioned with Eclipse Digital have required collaboration with many different contractors, architects and planning teams. Eclipse Digital have been fully co-operative from start to finish. The overall professionalism from Eclipse Digital has been outstanding”
Ahmed Barkatali, Senior Project Manager, Quintain

“We commissioned some of the projects with quite tight timescales for completion due to upcoming events and Eclipse Digital have delivered for us every time.”

Ahmed Barkatali
Senior Project Manager, Quintain

BOBBY MOORE BRIDGE

Overview

The Bobby Moore Bridge underpass is the pedestrian route into Wembley Park from Wembley Park Underground Station where visitors walk along Olympic Way to venues and visitor attractions such as the iconic Wembley Stadium, The SSE Arena Wembley, London Designer Outlet and Troubadour Theatre. Named after the legendary England player, it was dedicated in 1993 following his death. This space was identified as a vital / flagship area to improve throughout the redevelopment of Wembley Park.

One of the key benefits and main objectives of the upgrade is to allow cohesive day-to-day experiences along with temporary commissions from designers and artists both internationally and from the local community.

Technology

This bridge has been digitally enhanced with LED screens and lighting system all connected to offer a fully integrated digital walkway to and from Wembley Park. The system includes over 100m2 Absen XD6 LED panels in two high-resolution outdoor LED configurations, fitted to the northern and southern parapets of the bridge. Under the bridge, there are a series of LED lights behind diffuse glass panels to create a ‘dot’ effect, in keeping with the original tile artwork at the site, and finally, low resolution LED strips have been spread out across the ceiling in linear rows.

Technology used on Bobby Moore Bridge includes:

Stadium Side LED

Station Side LED

Pedestrian underpass

Implementation

The project commissioned by Quintain at Wembley Park was designed by architects Dixon Jones and managed by The Light Lab. Lighting design company Speirs & Major provided the design architecture for the pedestrian underpass and Eclipse Digital Media provided the LED Digital Signage design, software and installation for the sides of the bridge.

Eclipse Digital worked with Quintain, Dixon Jones and The Light Lab to deliver the digital signage expertise required to successfully achieve the Bobby Moore Bridge upgrade. Being involved in the early phases on development and planning meant Eclipse Digital were able to complete the Absen LED installation within two weeks of starting works on site.

Software

embed signage is the digital signage software that brings the entire digital experience together on the Bobby Moore Bridge. embed signage is used to run the primary content on both Absen LED walls while also providing TCP commands to control the brightness levels of the panels based on an Astronomical clock, keeping in line with the site wide digital brightness policy. embed signage can also be used to run content underneath the bridge on the lighting technology, providing an option for Wembley Park to run content both on and under the bridge in a truly immersive digital experience.

“The solution provided by Eclipse Digital has dramatically improved the aesthetics of the main arrival point to the estate. It presents us with a range of new opportunities and gives all our partners enhanced coverage on the estate. One of the really impressive opportunities presented with the solution, is the ability to offer full digital takeovers for the bridge – that includes content on the large LEDs as well as the walls and ceiling of the underpass.”
Matt Simkin, Commercial Manager, Wembley Park

R

Benefits

One of the key benefits and main objectives of the upgrade is to allow cohesive day-to-day experiences along with temporary commissions from designers and artists. To launch the Bobby Moore Bridge digital transformation, architectural design collective miramandtom were commissioned to carry out a bespoke artistic installation. Their work, entitled Crossover, reflects the complex makeup of the community that live and pass through Wembley Park everyday.

Crossover from Andras Kare on Vimeo.

Challenges Overcome

  • Short deadline for installation
  • Compliance with estate wide digital screen brightness policy with astronomical clock alignment
  • Integrated signage solution to allow content to be displayed across LEDs and lighting equipment under the bridge
  • Single software for content, LED brightness and device management
  • Scheduling ability for campaigns and event specific takeovers
eclipse digital media - digital signage and av solutions - wembley park - quintain - bobby moore bridge - miramandtom crossover - dooh LED billboard
eclipse digital media - digital signage and av solutions - wembley park - quintain - bobby moore bridge - rainbow arch - dooh LED billboard
eclipse digital media - digital signage and av solutions - wembley park - quintain - bobby moore bridge - war horse - dooh LED billboard
eclipse digital media - digital signage and av solutions - wembley park - quintain - bobby moore bridge - carabao cup 2020 - dooh LED billboard
eclipse digital media - digital signage and av solutions - wembley park - quintain - bobby moore bridge - eclipse digital arch - dooh LED billboard
eclipse digital media - digital signage and av solutions - wembley park - quintain - bobby moore bridge - full takeover - dooh LED billboard
eclipse digital media - digital signage and av solutions - wembley park - quintain - bobby moore bridge - installation - dooh LED billboard
eclipse digital media - digital signage and av solutions - wembley park - quintain - bobby moore bridge - install - dooh LED billboard

“We’ve been blown away by the services and support provided by Eclipse Digital – they are a huge help. They have been truly excellent in terms of sharing their technical expertise, software training, troubleshooting and the team are on call at all times to ensure the solution is properly maintained.”

Matt Simkin
Commercial Manager, Wembley Park

WHITE HORSE SQUARE & OLYMPIC WAY

Overview

Considered the main public entrance to Wembley Park, Olympic Way runs from Wembley Park underground station to Wembley Stadium. Here, the first full wrap LED totem has been installed.

On a primary entrance route to Wembley Stadium, White Horse Square provides the pathway for visitors from Wembley Stadium train station to Wembley Park and the Stadium.

To give directional information and key messaging several outdoor full wrap LED totems have been erected standing 9m and 5m tall.

The totem structures were designed, built and installed by Astley Signs including the concrete plinths and wayfinding glass. Working together with Astley Signs, we were able to collaboratively ensure the entire structure was purposefully built for installing the LED and all necessary components.

Technology

The totem structures measure a grand 44m2 and 28m2 with Absen LED covering all four sides of the structure. These full wrap portrait orientated LED totems have significant presence and comprise of:

Software

embed signage is used to run the primary content on all LED totems while also providing TCP commands to control the brightness levels of the panels based on an Astronomical clock, keeping in line with the site wide digital brightness policy. Content between the totems can be sync’d using software features within embed signage, giving Wembley Park an option to create experiences combining all totems.

eclipse digital media - digital signage and av solutions - wembley park - quintain - white horse square LED totems
eclipse digital media - digital signage and av solutions - wembley park - quintain - white horse square LED totems

PINK COACH & CAR PARK

Overview

The Pink Coach and Car Park at Wembley Park is Europe’s first multi-storey coach and car park developed by Quintain and Huber Car Park Systems. It’s a multi-award winner and features two parking levels for coaches, as well as a five-storey car park. The suspended deck also allows for the positioning of broadcasting vehicles for Wembley Stadium.

Digital signage was required to provide ever changing, event specific information including directional information, promotions and parking details. A mix of signage was required to meet the project requirements.

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Technology

This site uses digital signage in a variety of places. Upon the main vehicle entrance there is an IP65 rated high bright outdoor display and bespoke manufactured totem enclosure. At various locations around the parking areas there are 55″ high bright, IP65 rated displays in both portrait and landscape orientations. Inside the lower level staircase there is a 10m2 Absen LED display providing unmissable messaging for crowd management and directional messages for event days as well as advertising opportunities.

Technology used throughout the Pink Coach and Car Park includes:

Custom Totem

As part of the project, an entrance signage display was required to display parking tariff and driver guidance to visitors. This information would change regularly and due to the placement and parking location identification required, a custom built totem was needed.

Working with our engineering partners, we were able to design and build a custom white portrait totem with pink ‘P’ identification symbol embedded. This totem houses an IP65 high bright display running embed signage software allowing Wembley Park the ability to update the content exactly as required.

eclipse digital media - digital signage and av solutions - wembley park - quintain - pink coach and car park - indoor LED display
eclipse digital media - digital signage and av solutions - wembley park - quintain - pink coach and car park - high bright IP65 rated outdoor displays
eclipse digital media - digital signage and av solutions - wembley park - quintain - pink coach and car park - high bright IP65 rated outdoor display
eclipse digital media - digital signage and av solutions - wembley park - quintain - pink coach and car park - custom entrance totem

RESULTS

“The solution provided by Eclipse Digital has dramatically improved the aesthetics of the main arrival point to the estate. It presents us with a range of new opportunities and gives all our partners enhanced coverage on the estate. One of the really impressive opportunities presented with the solution, is the ability to offer full digital takeovers for the bridge – that includes content on the large LEDs as well as the walls and ceiling of the underpass.

We’ve been blown away by the services and support provided by Eclipse Digital – they are a huge help. They have been truly excellent in terms of sharing their technical expertise, software training, troubleshooting and the team are on call at all times to ensure the solution is properly maintained.

The software (embed signage) we use to control the content is superb. It gives us the ability to add rules to our campaigns for when they should play as well as scheduling different layouts for specific event days. Not only is it great for content management, the software allows us to control the LED brightness through adhoc or scheduled commands. We are also able to sync brightness control to an Astronomical clock, aligning with our site wide policy to ensure night time residential amenity is appropriately protected.

We recommend Eclipse Digital without hesitation”

Matt Simkin, Commercial Manager, Wembley Park

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