Wembley Park

Wembley Park

eclipse digital media - digital signage and av solutions - wembley park - quintain - logo

WEMBLEY PARK
ESTATE-WIDE DIGITAL SIGNAGE

“We’ve been blown away by the services and support provided by Eclipse Digital – they are a huge help… We recommend them without hesitation”
Matt Simkin, Commercial Manager, Wembley Park

m2 of LED

Key Areas

Digital Signage CMS

CLIENT BACKGROUND

Wembley Park is undergoing a major transformation and fast becoming North-west London’s go-to visitor destination and digital signage is playing a key role in the transformation. The Wembley Park redevelopment is being completed by property development and investment company, Quintain. The project has seen £2bn investment to date and once complete will boast 8.8 million sq ft of mixed-use development, 8,400 new homes and a 7 acre park.

About Quintain
Established in 1992, Quintain brings property and places to life through investment and development. Our most famous project is Wembley Park, covering approximately 85 acres of land around the UK’s largest National Stadium in North West London. To date Quintain have completed more than 3,000 homes and mixed use development at Wembley Park, including London’s first outlet centre which now attracts 7 million visitors a year. This year Quintain will have 3,000 homes under construction on this site, with outline consent in place for the delivery of a further 3,000. Previously, Quintain were instrumental in the conception of Greenwich Peninsula, a 15,000-home development around The O2 in South East London that is now controlled by Knight Dragon.

About Wembley Park
Wembley Park is a dynamic new cultural neighbourhood being created in North West London. Building on the international reputation for music and sporting events for which the area is known, Wembley Park is fast becoming a landmark destination with culture, entertainment and a community at its heart. It includes homes, shops, and places to work, as well as attractive public spaces, with parks and gardens adding to the squares and wide boulevards already created. When completed, nearly half of the 85-acre site will be open space.

CHOSEN FOR EXPERTISE

Through a comprehensive tender process, Quintain carefully evaluated various suppliers and selected Eclipse Digital Media to undertake a variety of work as part of the transformation.

Work commissioned and completed includes an LED digital transformation of the Bobby Moore Bridge, LED totems on Olympic Way and White Horse Square plus a variety of digital signage for Europe’s first multi-storey coach park; the Pink Car Park

“The digital signage projects we’ve commissioned with Eclipse Digital have required collaboration with many different contractors, architects and planning teams. Eclipse Digital have been fully co-operative from start to finish. The overall professionalism from Eclipse Digital has been outstanding”
Ahmed Barkatali, Senior Project Manager, Quintain

“We commissioned some of the projects with quite tight timescales for completion due to upcoming events and Eclipse Digital have delivered for us every time.”

Ahmed Barkatali
Senior Project Manager, Quintain

BOBBY MOORE BRIDGE

Overview

The Bobby Moore Bridge underpass is the pedestrian route into Wembley Park from Wembley Park Underground Station where visitors walk along Olympic Way to venues and visitor attractions such as the iconic Wembley Stadium, The SSE Arena Wembley, London Designer Outlet and Troubadour Theatre. Named after the legendary England player, it was dedicated in 1993 following his death. This space was identified as a vital / flagship area to improve throughout the redevelopment of Wembley Park.

One of the key benefits and main objectives of the upgrade is to allow cohesive day-to-day experiences along with temporary commissions from designers and artists both internationally and from the local community.

Technology

This bridge has been digitally enhanced with LED screens and lighting system all connected to offer a fully integrated digital walkway to and from Wembley Park. The system includes over 100m2 Absen XD6 LED panels in two high-resolution outdoor LED configurations, fitted to the northern and southern parapets of the bridge. Under the bridge, there are a series of LED lights behind diffuse glass panels to create a ‘dot’ effect, in keeping with the original tile artwork at the site, and finally, low resolution LED strips have been spread out across the ceiling in linear rows.

Technology used on Bobby Moore Bridge includes:

Stadium Side LED

Station Side LED

Pedestrian underpass

Implementation

The project commissioned by Quintain at Wembley Park was designed by architects Dixon Jones and managed by The Light Lab. Lighting design company Speirs & Major provided the design architecture for the pedestrian underpass and Eclipse Digital Media provided the LED Digital Signage design, software and installation for the sides of the bridge.

Eclipse Digital worked with Quintain, Dixon Jones and The Light Lab to deliver the digital signage expertise required to successfully achieve the Bobby Moore Bridge upgrade. Being involved in the early phases on development and planning meant Eclipse Digital were able to complete the Absen LED installation within two weeks of starting works on site.

Software

embed signage is the digital signage software that brings the entire digital experience together on the Bobby Moore Bridge. embed signage is used to run the primary content on both Absen LED walls while also providing TCP commands to control the brightness levels of the panels based on an Astronomical clock, keeping in line with the site wide digital brightness policy. embed signage can also be used to run content underneath the bridge on the lighting technology, providing an option for Wembley Park to run content both on and under the bridge in a truly immersive digital experience.

“The solution provided by Eclipse Digital has dramatically improved the aesthetics of the main arrival point to the estate. It presents us with a range of new opportunities and gives all our partners enhanced coverage on the estate. One of the really impressive opportunities presented with the solution, is the ability to offer full digital takeovers for the bridge – that includes content on the large LEDs as well as the walls and ceiling of the underpass.”
Matt Simkin, Commercial Manager, Wembley Park

R

Benefits

One of the key benefits and main objectives of the upgrade is to allow cohesive day-to-day experiences along with temporary commissions from designers and artists. To launch the Bobby Moore Bridge digital transformation, architectural design collective miramandtom were commissioned to carry out a bespoke artistic installation. Their work, entitled Crossover, reflects the complex makeup of the community that live and pass through Wembley Park everyday.

Crossover from Andras Kare on Vimeo.

Challenges Overcome

  • Short deadline for installation
  • Compliance with estate wide digital screen brightness policy with astronomical clock alignment
  • Integrated signage solution to allow content to be displayed across LEDs and lighting equipment under the bridge
  • Single software for content, LED brightness and device management
  • Scheduling ability for campaigns and event specific takeovers
eclipse digital media - digital signage and av solutions - wembley park - quintain - bobby moore bridge - thank you NHS - dooh LED billboard
eclipse digital media - digital signage and av solutions - wembley park - quintain - bobby moore bridge - miramandtom crossover - dooh LED billboard
eclipse digital media - digital signage and av solutions - wembley park - quintain - bobby moore bridge - rainbow arch - dooh LED billboard
eclipse digital media - digital signage and av solutions - wembley park - quintain - bobby moore bridge - war horse - dooh LED billboard
eclipse digital media - digital signage and av solutions - wembley park - quintain - bobby moore bridge - carabao cup 2020 - dooh LED billboard
eclipse digital media - digital signage and av solutions - wembley park - quintain - bobby moore bridge - eclipse digital arch - dooh LED billboard
eclipse digital media - digital signage and av solutions - wembley park - quintain - bobby moore bridge - full takeover - dooh LED billboard
eclipse digital media - digital signage and av solutions - wembley park - quintain - bobby moore bridge - installation - dooh LED billboard
eclipse digital media - digital signage and av solutions - wembley park - quintain - bobby moore bridge - install - dooh LED billboard

“We’ve been blown away by the services and support provided by Eclipse Digital – they are a huge help. They have been truly excellent in terms of sharing their technical expertise, software training, troubleshooting and the team are on call at all times to ensure the solution is properly maintained.”

Matt Simkin
Commercial Manager, Wembley Park

WHITE HORSE SQUARE & OLYMPIC WAY

Overview

Considered the main public entrance to Wembley Park, Olympic Way runs from Wembley Park underground station to Wembley Stadium. Here, the first full wrap LED totem has been installed.

On a primary entrance route to Wembley Stadium, White Horse Square provides the pathway for visitors from Wembley Stadium train station to Wembley Park and the Stadium.

To give directional information and key messaging three outdoor full wrap LED totems have been erected standing 5.6m tall.

The totem structures were designed, built and installed by Astley Signs including the concrete plinths and wayfinding glass. Working together with Astley Signs, we were able to collaboratively ensure the entire structure was purposefully built for installing the LED and all necessary components.

Technology

The totem structure measures a grand 28m2 with Absen LED covering all four sides and 16m2 of the structure. These full wrap portrait orientated LED totems have significant presence and comprise of:

Software

embed signage is used to run the primary content on all LED totems while also providing TCP commands to control the brightness levels of the panels based on an Astronomical clock, keeping in line with the site wide digital brightness policy. Content between the totems can be sync’d using software features within embed signage, giving Wembley Park an option to create experiences combining all totems.

eclipse digital media - digital signage and av solutions - wembley park - quintain - white horse square LED totems
eclipse digital media - digital signage and av solutions - wembley park - quintain - white horse square LED totems

PINK COACH & CAR PARK

Overview

The Pink Coach and Car Park at Wembley Park is Europe’s first multi-storey coach and car park developed by Quintain and Huber Car Park Systems. It’s a multi-award winner and features two parking levels for coaches, as well as a five-storey car park. The suspended deck also allows for the positioning of broadcasting vehicles for Wembley Stadium.

Digital signage was required to provide ever changing, event specific information including directional information, promotions and parking details. A mix of signage was required to meet the project requirements.

Technology

This site uses digital signage in a variety of places. Upon the main vehicle entrance there is an IP65 rated high bright outdoor display and bespoke manufactured totem enclosure. At various locations around the parking areas there are 55″ high bright, IP65 rated displays in both portrait and landscape orientations. Inside the lower level staircase there is a 10m2 Absen LED display providing unmissable messaging for crowd management and directional messages for event days as well as advertising opportunities.

Technology used throughout the Pink Coach and Car Park includes:

Custom Totem

As part of the project, an entrance signage display was required to display parking tariff and driver guidance to visitors. This information would change regularly and due to the placement and parking location identification required, a custom built totem was needed.

Working with our engineering partners, we were able to design and build a custom white portrait totem with pink ‘P’ identification symbol embedded. This totem houses an IP65 high bright display running embed signage software allowing Wembley Park the ability to update the content exactly as required.

eclipse digital media - digital signage and av solutions - wembley park - quintain - pink coach and car park - indoor LED display
eclipse digital media - digital signage and av solutions - wembley park - quintain - pink coach and car park - high bright IP65 rated outdoor displays
eclipse digital media - digital signage and av solutions - wembley park - quintain - pink coach and car park - high bright IP65 rated outdoor display
eclipse digital media - digital signage and av solutions - wembley park - quintain - pink coach and car park - custom entrance totem

RESULTS

“The solution provided by Eclipse Digital has dramatically improved the aesthetics of the main arrival point to the estate. It presents us with a range of new opportunities and gives all our partners enhanced coverage on the estate. One of the really impressive opportunities presented with the solution, is the ability to offer full digital takeovers for the bridge – that includes content on the large LEDs as well as the walls and ceiling of the underpass.

We’ve been blown away by the services and support provided by Eclipse Digital – they are a huge help. They have been truly excellent in terms of sharing their technical expertise, software training, troubleshooting and the team are on call at all times to ensure the solution is properly maintained.

The software (embed signage) we use to control the content is superb. It gives us the ability to add rules to our campaigns for when they should play as well as scheduling different layouts for specific event days. Not only is it great for content management, the software allows us to control the LED brightness through adhoc or scheduled commands. We are also able to sync brightness control to an Astronomical clock, aligning with our site wide policy to ensure night time residential amenity is appropriately protected.

We recommend Eclipse Digital without hesitation”

Matt Simkin, Commercial Manager, Wembley Park

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Kings Place

Kings Place

eclipse digital media - digital signage and av solutions - apetito customer visitor centre - apetito logo

Kings Place
Indoor Narrow Pixel Pitch LED and Digital Signage network

“Eclipse Digital were fantastic at their delivery and the system has proven to be robust and exactly what we wanted. We’d recommend their services to anyone! ”
Chris Phillips, ICT Director, Kings Place

square meter

pixels

mm pixel pitch

CLIENT BACKGROUND

Kings Place is an independently-funded arts and conference venue in the heart of Kings Cross. Their programme is as diverse, engaging and innovative as the city it’s based in. Kings Place provide a diverse offering of music, spoken word, festivals, comedy and visual art.

UNDERSTANDING THEIR NEEDS

Eclipse Digital Media began working with Kings Place in 2014, where the initial requirement was to migrate from an existing digital signage platform to a new, technically strong and feature rich platform. Over a period of ongoing consultation consisting of various on site meetings, product demonstrations and phone calls, Kings Place were able to identify their digital signage requirements clearly and outline exactly what was most important to them in terms of the new system and display solutions.

Kings Place required an on-premise signage solution with the ability to support live network broadcast streams from events. They also wanted a ‘big impact’ signage solution for their reception space to replace the manual wooden boards.

“Eclipse Digital presented expert knowledge with the ONELAN solution and understood our requirements and objectives perfectly”

Chris Phillips, ICT Director, Kings Place

INSTALL

Digital Signage System

After a consultation period and various product demonstrations and evaluations, Eclipse Digital Media helped Kings Place to settle on using a ONELAN digital signage system.

This system includes an on-premise Content Management Server (CMS) along with a number of Subscriber NTBs some of which include stream-in licenses to decode and display UDP streams broadcast on the Kings Place network.

The subscribers are connected to various displays around the building utilising the existing screen hardware available.

Reception LED Wall

Initially Kings Place specified a video wall requirement for the Reception area to deliver their ‘big impact’. With the dimensions available and desire for making a maximum impact to visitors, Eclipse Digital spent time proposing a variety of video wall solutions along side an LED Narrow Pixel Pitch Video Wall.

To help convince Kings Place LED was the right product for them, Eclipse Digital worked with PSCo to arrange an on site demonstration day where a 3.2mm and 2.4mm pixel pitch Absen LED panels were set up and Kings Place staff were invited to view and examine in detail. After this demo day, Kings Place agreed LED was exactly the right product and opted for the 2.4mm pixel pitch LED panels.

The solution installed was 30 Absen N2 panels covering 2.8m x 1.73m and offering a resolution of 1200 x720. This was installed with a bespoke mount and side framework, along with a light sensor to automatically modulate the brightness of the LED.

Eclipse Digital Media installed all the controllers, remote management computer, digital signage player and light sensor kit within a wall mounted data cabinet in an alcove area behind reception. Eclipse Digital Media also manufactured and installed the alcove door system with integrated light sensor.

eclipse-digital-media-digital-signage-av-solutions-apetito-customer-visitor-centre-case-study-customer-waiting-area-1aeclipse digital media - digital signage and av solutions - apetito customer visitor centre - reception and customer waiting area
eclipse-digital-media-digital-signage-av-solutions-apetito-customer-visitor-centre-case-study-customer-waiting-area-1aeclipse digital media - digital signage and av solutions - apetito customer visitor centre - reception
eclipse-digital-media-digital-signage-av-solutions-apetito-customer-visitor-centre-case-study-customer-waiting-area-1aeclipse digital media - digital signage and av solutions - apetito customer visitor centre - waiting area

RESULTS

“When we opened doors in 2008, the original design team had implemented a digital signage platform already. Although at the time, this system proved to be okay, technology in this area of the market was growing rapidly and it became obvious that the Windows based system was soon becoming outdated and unable to support modern video codec standards. As part of our review into potential replacement platforms, we spend time at conferences such as ISE in Amsterdam to compare the market in which more modern Linux based systems were becoming more common.

We first met Eclipse Digital Media when one of our companies, Green and Fortune were looking for a retail screen for their new events space for their new head office within the venue. Through our experience working with Eclipse, along with our growing relationship with Chris Wood at ONELAN, we opened discussions about the possibility to migrate our signage system to ONELAN in phases. Eclipse Digital presented expert knowledge with the ONELAN solution and understood our requirements and objectives perfectly, as such we soon progressed with a partial introduction as a proof of concept. This proved very quickly to be the right solution and we decided to replace the whole of C-Nario with ONELAN and never looked back.

In the middle of 2017, the Executive Chair of Kings Place Music Foundation, Managing Director and I discussed options to digitise the area behind the welcome desk as part of a venue wide digital upgrade. We outlined our ambitions with Eclipse Digital (as well as some other AV companies) and they came forward with a number of very well considered ideas, including the possibility of building a dedicated LED wall. Because there were uncertainties of this technology, Eclipse Digital arranged with their distributor to bring in two different versions of the Absen LED panels, one with a better pixel pitch, so that we could test the technology against our own content whilst pointing venue lighting on them to test against ambient lighting. This proved to absolutely be the right solution for us and everyone involved bought into the solution. Once this decision was made, Eclipse Digital were fantastic at their delivery and the system has proven to be robust and exactly what we wanted. We’d recommend their services to anyone!”

Chris Phillips, Director of ICT, Kings Place

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apetito

apetito

eclipse digital media - digital signage and av solutions - apetito customer visitor centre - apetito logo

apetito
Customer Visitor Centre

“Our customer centre was focused around bringing to life the apetito experience and our brand values, taking customers on a journey from farm to fork… the use of technology as an enabler has taken our customer visits to the next level, receiving amazing feedback from customers”
Dan Southall – Digital Manager, apetito

Displays

Key Areas

Digital Signage CMS

CLIENT BACKGROUND

apetito are the leading food producer for the health and social care sector. Based in Trowbridge, Wiltshire, apetito produces great-tasting, nutritious meals for care homes, hospitals and community services across the UK and in Germany, Spain, the Netherlands and Canada.

apetito are also the parent company of Wiltshire Farm Foods, the UK’s premier home-delivery service for ready-made meals.

UNDERSTANDING THEIR NEEDS

apetito approached Eclipse Digital Media with a view to explore and implement digital technologies to enhance the visitor experience for their customers. Eclipse Digital met with apetito on several occasions to explore their ideas, present new concepts and architect the solutions required to meet their needs.

“Our customer centre was focused around bringing to life the apetito experience and our brand values, taking customers on a journey from farm to fork. The digital signage throughout the visitor centre was commissioned to help increase Engagement with key messages at key points in the centre”
Dan Southall – Digital Manager, apetito

“The team took time to understand our goals, providing direction to ensure technology was used as an enabler”

Dan Southall
Digital Manager, apetito

INSTALL

The Solution

Working with apetito from start to finish on the digital transformation, Eclipse Digital delivered a complete digital experience using a variety of technology.

apetito wanted key areas of their visitor centre to offer different customer experiences and therefore required different technologies to be combined. The key areas were: reception, customer waiting area, farmers market, boardroom, kitchen and dining room.

What was provided was the full solution including consultation, hardware, software, installation, content, support and maintenance.

Reception & Waiting Area - iPads and SoC Displays

As the saying goes, first impressions count. This critical area needed to provide a first impression of a forward thinking brand while achieving practical purpose. Behind the main reception desk sits a Samsung Tizen SoC display which runs latest news, time , date, weather content along side any special welcome messages for guests.

Once the guests are signed in and waiting for their host, there is a waiting area with free drinks and snacks. There is a table with four iPads which has buttons to activate various websites all restricted to specific domains using the Whitelist Browser plugin for embed signage. Also in this area sits another Samsung Tizen SoC display which alongside the latest news, time, date and weather there is an area where a Freeview TV feed is displayed. This is done using the Source Input widget for embed signage.

Farmers Market - Place & Learn with 55" Touch

apetito wanted to give customers a real hands on experience and opted for a 55″ ViewSonic touch screen which runs content where customers can browse apetito’s supplier chain.

Making this area even more hands on and immersive is the use of RFID Place and Learn technology. Using an Intel NUC PC, RFID sensors and tags and the embed signage RS232 plugin, various produce can be picked up from the shelving or crates and placed on the shelf below the touch screen to activate content related to the produce.

Kitchen - Product API JSON Feed with 55" Touch

The 55″ Viewsonic touch screen with Windows OPS slot in PC runs content that is pulled directly from apetito’s Product API via JSON. Using the Dynamic Data plugin for embed signage, apetito’s produce api JSON feed has been configured to allow any field of data to be used within the embed signage layout builder. From here, Eclipse Digital Media built the touch screen content where users can browse the products apetito offer via categories. apetito also have the ability to specify which products are shown / excluded by entering the relevant product codes to appear for the relevant categories. There is also an section which shows ‘Today’s Menu’ which also links through to the products nutritional information pulled from the same feed.

Boardroom - 86" Touch

In the visitor centre boardroom, installed at the head of the room is an 86″ Viewsonic touch screen with slot in PC on a BTECH pop out bracket. This touchscreen is the perfect technology for apetito who regularly use the built in white board features when holding meetings with clients. The screen also has Barco Clickshare attached to allow users to wirelessly present from their device to the display.

Dining Room - Video Walls

Providing the wow-factor in the dining room are two video walls configured in 3×3 and 4×3. These video walls saturate the room with apetito’s vibrant content which is used to create a ‘real-world’ effect for the visitors. By changing the content to match various environments and the type of customer, visitors are forgiven for thinking they are dining on the busy sun-soaked streets of Barcelona rather than apetito’s Trowbridge HQ.

The video walls are also multi purpose, being used for presentations which are wirelessly presented from devices using Clickshare.

The video walls make use of Philips 55″ commercial 3.5mm bezel to bezel panels, iBase commercial media players and BTECH pop-out brackets giving a beautiful and practical video wall solution.

iPad Control

Using the device interactions plugin for embed signage, apetito have created a touch layout which is used to activate various content on any screen within the visitor centre. The apetito host uses the ‘Host App’ layout on an iPad Pro to trigger the content to match. The host app layout and commands sent to devices to change content is all managed and updated using embed signage.

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Audio

In some of the key areas, audio was an essential part of the overall experience to fully immerse the customers. Using JBL pendant speakers or ceiling mounted speakers and apart rack mounted amplifiers, various inputs are taken in from the video walls, farmers market screen, customer waiting area and boardroom and resonated through to the applicable areas.

Software

apetito use embed signage to run content across the entire visitor centre. The software allows apetito to combine various technology, operating systems and platforms to deliver a unified customer experience. Using the standard features allows apetito to build touch content and playlist of multiple media types including widgets very easily. Then by using embed signage’s suite of plugins they can perform specific task such as the secure browser iPads, RFID / RS232 place and learn, JSON Product API feed touch layout and iPad host app to trigger content on any screen.

eclipse-digital-media-digital-signage-av-solutions-apetito-customer-visitor-centre-case-study-customer-waiting-area-1aeclipse digital media - digital signage and av solutions - apetito customer visitor centre - reception and customer waiting area
eclipse-digital-media-digital-signage-av-solutions-apetito-customer-visitor-centre-case-study-customer-waiting-area-1aeclipse digital media - digital signage and av solutions - apetito customer visitor centre - reception
eclipse-digital-media-digital-signage-av-solutions-apetito-customer-visitor-centre-case-study-customer-waiting-area-1aeclipse digital media - digital signage and av solutions - apetito customer visitor centre - waiting area
eclipse-digital-media-digital-signage-av-solutions-apetito-customer-visitor-centre-case-study-customer-waiting-area-1aeclipse digital media - digital signage and av solutions - apetito customer visitor centre - farmers market
eclipse-digital-media-digital-signage-av-solutions-apetito-customer-visitor-centre-case-study-customer-waiting-area-1aeclipse digital media - digital signage and av solutions - apetito customer visitor centre - chef kitchen
eclipse digital media - digital signage and av solutions - apetito customer visitor centre - boardroom
eclipse-digital-media-digital-signage-av-solutions-apetito-customer-visitor-centre-case-study-customer-waiting-area-1aeclipse digital media - digital signage and av solutions - apetito customer visitor centre - dining room video walls
eclipse-digital-media-digital-signage-av-solutions-apetito-customer-visitor-centre-case-study-ipad-controlaeclipse digital media - digital signage and av solutions - apetito customer visitor centre - ipad control
eclipse-digital-media-digital-signage-av-solutions-apetito-customer-visitor-centre-case-study-customer-waiting-area-1aeclipse digital media - digital signage and av solutions - apetito customer visitor centre - install pendant speaker

“the use of technology as an enabler has taken our customer visits to the next level… receiving amazing feedback from customers”

Dan Southall
Digital Manager, apetito

RESULTS

“Our customer centre was focused around bringing to life the apetito experience and our brand values, taking customers on a journey from farm to fork. The digital signage throughout the visitor centre was commissioned to help increase engagement with key messages at key points in the centre, plus the video wall installation was to allow full branding of the dining room… allowing for a cost effective, efficient way of changing the look and feel of the dining space at the touch of a button”

“the use of technology as an enabler has taken our customer visits to the next level… receiving amazing feedback from customers. The video walls have a wow-factor that really brings to life our different dining experiences from bistro to fine dining, whilst the farmers market place and learn screen and shelf allows for customers to literally place our fresh produce onto the shelf to learn more about the provenance of our food… highlighting the quality ingredients that go into our great food.”

“Working with Eclipse Digital Media on our Visitor Centre at apetito has been a pleasure. The team took time to understand our goals, providing direction to ensure technology was used as an enabler to immerse customers in the apetito experience rather than technology for the sake of technology. From creating custom hardware and software setups through to excellent customer support, EDM has been a great partner, helping bring to life our apetito values through first-class technology and platforms.”

Dan Southall – Digital Manager, apetito

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Country Choice

Country Choice

Eclipse Digital Media - Digital Signage and AV - Country Choice Digital Menu Boards Case Study - Logo

Country Choice
Digital Menu Boards

CLIENT

Running for over 35 years, Country Choice is the leading provider of In-store Bakery and Foodservice concepts in the UK.

Country Choice offer the full package to clients with a wide range of high quality frozen, chilled & ambient products, equipment, on-site training and point of sale services.

ASSESS

Country Choice have a variety of concepts and stores they support so needed a flexible solution provider to offer a variety of menu board packages while maintaining central control over the network and content.

“Our primary objective for introducing digital signage into our business was mainly to keep up with the times but also provide Country Choice concepts and our customers new ways to market to their consumers and to stay one step ahead of the competition.”

Richard Allchin, Marketing Manager – Digital, Country Choice

“Eclipse Digital Media have provided us with the full end to end solution ranging from help with content creation through to the installation and management of our screens”

Richard Allchin, Marketing Manager – Digital, Country Choice

PROJECT

Hardware

Eclipse Digital supply a range of hardware solutions depending on the client install requirements. For the Substop concept, currently available via selected Londis and Shell Garages, there are stores with a number of Samsung Smart Signage Platform (SSSP) displays running the on-board SoC players. For other Substop stores, there are multiple commercial monitors with a single iBASE multi output, 24/7, commercial grade media player providing full HD content per output. Other clients that Country Choice supply, including SPAR’s Daily Deli concept, also include variations on the hardware solutions installed, be it the individually run SSSP displays or multi output iBASE players.

Software

All menu boards at the stores and concepts are managed using the cloud based software, embed signage. This software is managed from the Country Choice HQ and is where all menu board content is prepared, scheduled and published.

“The software has been great and provided us with just what we require for our menus including conditional play which allows us to display menu items to AM and PM availability!”
Richard Allchin, Marketing Manager – Digital, Country Choice

Eclipse Digital Media - Digital Signage and AV - Country Choice Digital Menu Boards Case Study - Substop Londis Shell
Eclipse Digital Media - Digital Signage and AV - Country Choice Digital Menu Boards Case Study - Substop Londis Shell

RESULTS

“Digital signage has made a huge impact on the stores that we have implemented it in. It has provide a real eye-catching solution for us to communicate our menus and products across to the consumers. We are lucky enough to have a great image library for us with our signage which helps our content hugely!”

“We have seen such a great success with our signage installations that we have made it part of our future Substop roll-out package”

Richard Allchin, Marketing Manager – Digital, Country Choice

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The Park Tower Knightsbridge Hotel

The Park Tower Knightsbridge Hotel

THE PARK TOWER KNIGHTSBRIDGE HOTEL – LONDON

eclispe digital media digital signage solution park tower hotel

Displays

Room Booking Terminals

Interactive Whiteboards

CLIENT BACKGROUND

The Park Tower Knightsbridge encapsulates the spirit of its refined location and offers a residence for global explorers to experience the authenticity of one of Central London’s most distinguished districts. All of the 271 guest rooms provide views over Knightsbridge or Hyde Park, while the suites offer breathtaking views over London’s skyline.

UNDERSTANDING THEIR NEEDS

The Park Tower required a solution to move away from traditional paper signage and deliver their 21st century vision. As part of the update, The Park Tower also wanted to introduce a room booking displays to modernise their meeting room experience and enhance the AV technology in each meeting room for improved usability.

“the service given was prompt, professional and efficient”

Bruno Castro
Restaurant Manager,
The Park Tower Knightsbridge Hotel

INSTALL

The AV Solution

Working with The Park Tower from start to finish, Eclipse Digital Media developed a Digital Signage and Meeting Room solution to Park Towers ideal requirements. The solution installed consisted of a range of Samsung Smart Signage Platform displays for both Digital Signage (32″ and 40″) and Room Booking (10″ POE) paired with the cloud based digital signage software, embed signage.

In the meeting rooms, Eclipse Digital also installed three Samsung Interactive whiteboards (2 x 75″ and 1 x 82″) with plug and play functionality for collaboration and presentations via a matrix switch. A perfect fit for their meeting room environment.

Room Booking Solution

The embed signage room booking solution gives The Park Tower the ability to schedule meetings throughout its four prestigious meeting rooms. Rooms can be reserved through a built in online calendar or via an Office 365 Business account.

Meetings for each day are displayed on the relevant meeting room display and show green when the room is free or red when the room is in use. This simple and effective product gives staff and visitors alike, a modern and flexible room booking solution.

One Cloud Based Solution

Providing an all-in-one cloud based solution, embed signage was chosen for the project. Offering both Digital Signage and Room Booking solutions under one platform enables The Park Tower a single place to easily manage and maintain all of their digital signage displays.

Eclipse Digital Media Digital Signage Project The Park Hotel Knightsbridge room booking
Eclipse Digital Media Digital Signage Project The Park Hotel Knightsbridge lobby
Eclipse Digital Media Digital Signage Project The Park Hotel Knightsbridge comms

RESULTS

Not only was the service provided prompt, professional and efficient, but the Digital Signage has become successful with more clients already booking a meeting due to the high tech solution.

Bruno Castro, Restaurant and Banqueting Manager, The Park Tower Knightsbridge Hotel

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