apetito

apetito

eclipse digital media - digital signage and av solutions - apetito customer visitor centre - apetito logo

apetito
Customer Visitor Centre

“Our customer centre was focused around bringing to life the apetito experience and our brand values, taking customers on a journey from farm to fork… the use of technology as an enabler has taken our customer visits to the next level, receiving amazing feedback from customers”
Dan Southall – Digital Manager, apetito

Displays

Key Areas

Digital Signage CMS

CLIENT BACKGROUND

apetito are the leading food producer for the health and social care sector. Based in Trowbridge, Wiltshire, apetito produces great-tasting, nutritious meals for care homes, hospitals and community services across the UK and in Germany, Spain, the Netherlands and Canada.

apetito are also the parent company of Wiltshire Farm Foods, the UK’s premier home-delivery service for ready-made meals.

UNDERSTANDING THEIR NEEDS

apetito approached Eclipse Digital Media with a view to explore and implement digital technologies to enhance the visitor experience for their customers. Eclipse Digital met with apetito on several occasions to explore their ideas, present new concepts and architect the solutions required to meet their needs.

“Our customer centre was focused around bringing to life the apetito experience and our brand values, taking customers on a journey from farm to fork. The digital signage throughout the visitor centre was commissioned to help increase Engagement with key messages at key points in the centre”
Dan Southall – Digital Manager, apetito

“The team took time to understand our goals, providing direction to ensure technology was used as an enabler”

Dan Southall
Digital Manager, apetito

INSTALL

The Solution

Working with apetito from start to finish on the digital transformation, Eclipse Digital delivered a complete digital experience using a variety of technology.

apetito wanted key areas of their visitor centre to offer different customer experiences and therefore required different technologies to be combined. The key areas were: reception, customer waiting area, farmers market, boardroom, kitchen and dining room.

What was provided was the full solution including consultation, hardware, software, installation, content, support and maintenance.

Reception & Waiting Area - iPads and SoC Displays

As the saying goes, first impressions count. This critical area needed to provide a first impression of a forward thinking brand while achieving practical purpose. Behind the main reception desk sits a Samsung Tizen SoC display which runs latest news, time , date, weather content along side any special welcome messages for guests.

Once the guests are signed in and waiting for their host, there is a waiting area with free drinks and snacks. There is a table with four iPads which has buttons to activate various websites all restricted to specific domains using the Whitelist Browser plugin for embed signage. Also in this area sits another Samsung Tizen SoC display which alongside the latest news, time, date and weather there is an area where a Freeview TV feed is displayed. This is done using the Source Input widget for embed signage.

Farmers Market - Place & Learn with 55" Touch

apetito wanted to give customers a real hands on experience and opted for a 55″ ViewSonic touch screen which runs content where customers can browse apetito’s supplier chain.

Making this area even more hands on and immersive is the use of RFID Place and Learn technology. Using an Intel NUC PC, RFID sensors and tags and the embed signage RS232 plugin, various produce can be picked up from the shelving or crates and placed on the shelf below the touch screen to activate content related to the produce.

Kitchen - Product API JSON Feed with 55" Touch

The 55″ Viewsonic touch screen with Windows OPS slot in PC runs content that is pulled directly from apetito’s Product API via JSON. Using the Dynamic Data plugin for embed signage, apetito’s produce api JSON feed has been configured to allow any field of data to be used within the embed signage layout builder. From here, Eclipse Digital Media built the touch screen content where users can browse the products apetito offer via categories. apetito also have the ability to specify which products are shown / excluded by entering the relevant product codes to appear for the relevant categories. There is also an section which shows ‘Today’s Menu’ which also links through to the products nutritional information pulled from the same feed.

Boardroom - 86" Touch

In the visitor centre boardroom, installed at the head of the room is an 86″ Viewsonic touch screen with slot in PC on a BTECH pop out bracket. This touchscreen is the perfect technology for apetito who regularly use the built in white board features when holding meetings with clients. The screen also has Barco Clickshare attached to allow users to wirelessly present from their device to the display.

Dining Room - Video Walls

Providing the wow-factor in the dining room are two video walls configured in 3×3 and 4×3. These video walls saturate the room with apetito’s vibrant content which is used to create a ‘real-world’ effect for the visitors. By changing the content to match various environments and the type of customer, visitors are forgiven for thinking they are dining on the busy sun-soaked streets of Barcelona rather than apetito’s Trowbridge HQ.

The video walls are also multi purpose, being used for presentations which are wirelessly presented from devices using Clickshare.

The video walls make use of Philips 55″ commercial 3.5mm bezel to bezel panels, iBase commercial media players and BTECH pop-out brackets giving a beautiful and practical video wall solution.

iPad Control

Using the device interactions plugin for embed signage, apetito have created a touch layout which is used to activate various content on any screen within the visitor centre. The apetito host uses the ‘Host App’ layout on an iPad Pro to trigger the content to match. The host app layout and commands sent to devices to change content is all managed and updated using embed signage.

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Audio

In some of the key areas, audio was an essential part of the overall experience to fully immerse the customers. Using JBL pendant speakers or ceiling mounted speakers and apart rack mounted amplifiers, various inputs are taken in from the video walls, farmers market screen, customer waiting area and boardroom and resonated through to the applicable areas.

Software

apetito use embed signage to run content across the entire visitor centre. The software allows apetito to combine various technology, operating systems and platforms to deliver a unified customer experience. Using the standard features allows apetito to build touch content and playlist of multiple media types including widgets very easily. Then by using embed signage’s suite of plugins they can perform specific task such as the secure browser iPads, RFID / RS232 place and learn, JSON Product API feed touch layout and iPad host app to trigger content on any screen.

eclipse-digital-media-digital-signage-av-solutions-apetito-customer-visitor-centre-case-study-customer-waiting-area-1aeclipse digital media - digital signage and av solutions - apetito customer visitor centre - reception and customer waiting area
eclipse-digital-media-digital-signage-av-solutions-apetito-customer-visitor-centre-case-study-customer-waiting-area-1aeclipse digital media - digital signage and av solutions - apetito customer visitor centre - reception
eclipse-digital-media-digital-signage-av-solutions-apetito-customer-visitor-centre-case-study-customer-waiting-area-1aeclipse digital media - digital signage and av solutions - apetito customer visitor centre - waiting area
eclipse-digital-media-digital-signage-av-solutions-apetito-customer-visitor-centre-case-study-customer-waiting-area-1aeclipse digital media - digital signage and av solutions - apetito customer visitor centre - farmers market
eclipse-digital-media-digital-signage-av-solutions-apetito-customer-visitor-centre-case-study-customer-waiting-area-1aeclipse digital media - digital signage and av solutions - apetito customer visitor centre - chef kitchen
eclipse digital media - digital signage and av solutions - apetito customer visitor centre - boardroom
eclipse-digital-media-digital-signage-av-solutions-apetito-customer-visitor-centre-case-study-customer-waiting-area-1aeclipse digital media - digital signage and av solutions - apetito customer visitor centre - dining room video walls
eclipse-digital-media-digital-signage-av-solutions-apetito-customer-visitor-centre-case-study-ipad-controlaeclipse digital media - digital signage and av solutions - apetito customer visitor centre - ipad control
eclipse-digital-media-digital-signage-av-solutions-apetito-customer-visitor-centre-case-study-customer-waiting-area-1aeclipse digital media - digital signage and av solutions - apetito customer visitor centre - install pendant speaker

“the use of technology as an enabler has taken our customer visits to the next level… receiving amazing feedback from customers”

Dan Southall
Digital Manager, apetito

RESULTS

“Our customer centre was focused around bringing to life the apetito experience and our brand values, taking customers on a journey from farm to fork. The digital signage throughout the visitor centre was commissioned to help increase engagement with key messages at key points in the centre, plus the video wall installation was to allow full branding of the dining room… allowing for a cost effective, efficient way of changing the look and feel of the dining space at the touch of a button”

“the use of technology as an enabler has taken our customer visits to the next level… receiving amazing feedback from customers. The video walls have a wow-factor that really brings to life our different dining experiences from bistro to fine dining, whilst the farmers market place and learn screen and shelf allows for customers to literally place our fresh produce onto the shelf to learn more about the provenance of our food… highlighting the quality ingredients that go into our great food.”

“Working with Eclipse Digital Media on our Visitor Centre at apetito has been a pleasure. The team took time to understand our goals, providing direction to ensure technology was used as an enabler to immerse customers in the apetito experience rather than technology for the sake of technology. From creating custom hardware and software setups through to excellent customer support, EDM has been a great partner, helping bring to life our apetito values through first-class technology and platforms.”

Dan Southall – Digital Manager, apetito

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Country Choice

Country Choice

Eclipse Digital Media - Digital Signage and AV - Country Choice Digital Menu Boards Case Study - Logo

Country Choice
Digital Menu Boards

CLIENT

Running for over 35 years, Country Choice is the leading provider of In-store Bakery and Foodservice concepts in the UK.

Country Choice offer the full package to clients with a wide range of high quality frozen, chilled & ambient products, equipment, on-site training and point of sale services.

ASSESS

Country Choice have a variety of concepts and stores they support so needed a flexible solution provider to offer a variety of menu board packages while maintaining central control over the network and content.

“Our primary objective for introducing digital signage into our business was mainly to keep up with the times but also provide Country Choice concepts and our customers new ways to market to their consumers and to stay one step ahead of the competition.”

Richard Allchin, Marketing Manager – Digital, Country Choice

“Eclipse Digital Media have provided us with the full end to end solution ranging from help with content creation through to the installation and management of our screens”

Richard Allchin, Marketing Manager – Digital, Country Choice

PROJECT

Hardware

Eclipse Digital supply a range of hardware solutions depending on the client install requirements. For the Substop concept, currently available via selected Londis and Shell Garages, there are stores with a number of Samsung Smart Signage Platform (SSSP) displays running the on-board SoC players. For other Substop stores, there are multiple commercial monitors with a single iBASE multi output, 24/7, commercial grade media player providing full HD content per output. Other clients that Country Choice supply, including SPAR’s Daily Deli concept, also include variations on the hardware solutions installed, be it the individually run SSSP displays or multi output iBASE players.

Software

All menu boards at the stores and concepts are managed using the cloud based software, embed signage. This software is managed from the Country Choice HQ and is where all menu board content is prepared, scheduled and published.

“The software has been great and provided us with just what we require for our menus including conditional play which allows us to display menu items to AM and PM availability!”
Richard Allchin, Marketing Manager – Digital, Country Choice

Eclipse Digital Media - Digital Signage and AV - Country Choice Digital Menu Boards Case Study - Substop Londis Shell
Eclipse Digital Media - Digital Signage and AV - Country Choice Digital Menu Boards Case Study - Substop Londis Shell

RESULTS

“Digital signage has made a huge impact on the stores that we have implemented it in. It has provide a real eye-catching solution for us to communicate our menus and products across to the consumers. We are lucky enough to have a great image library for us with our signage which helps our content hugely!”

“We have seen such a great success with our signage installations that we have made it part of our future Substop roll-out package”

Richard Allchin, Marketing Manager – Digital, Country Choice

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The Park Tower Knightsbridge Hotel

The Park Tower Knightsbridge Hotel

THE PARK TOWER KNIGHTSBRIDGE HOTEL – LONDON

eclispe digital media digital signage solution park tower hotel

Displays

Room Booking Terminals

Interactive Whiteboards

CLIENT BACKGROUND

The Park Tower Knightsbridge encapsulates the spirit of its refined location and offers a residence for global explorers to experience the authenticity of one of Central London’s most distinguished districts. All of the 271 guest rooms provide views over Knightsbridge or Hyde Park, while the suites offer breathtaking views over London’s skyline.

UNDERSTANDING THEIR NEEDS

The Park Tower required a solution to move away from traditional paper signage and deliver their 21st century vision. As part of the update, The Park Tower also wanted to introduce a room booking displays to modernise their meeting room experience and enhance the AV technology in each meeting room for improved usability.

“the service given was prompt, professional and efficient”

Bruno Castro
Restaurant Manager,
The Park Tower Knightsbridge Hotel

INSTALL

The AV Solution

Working with The Park Tower from start to finish, Eclipse Digital Media developed a Digital Signage and Meeting Room solution to Park Towers ideal requirements. The solution installed consisted of a range of Samsung Smart Signage Platform displays for both Digital Signage (32″ and 40″) and Room Booking (10″ POE) paired with the cloud based digital signage software, embed signage.

In the meeting rooms, Eclipse Digital also installed three Samsung Interactive whiteboards (2 x 75″ and 1 x 82″) with plug and play functionality for collaboration and presentations via a matrix switch. A perfect fit for their meeting room environment.

Room Booking Solution

The embed signage room booking solution gives The Park Tower the ability to schedule meetings throughout its four prestigious meeting rooms. Rooms can be reserved through a built in online calendar or via an Office 365 Business account.

Meetings for each day are displayed on the relevant meeting room display and show green when the room is free or red when the room is in use. This simple and effective product gives staff and visitors alike, a modern and flexible room booking solution.

One Cloud Based Solution

Providing an all-in-one cloud based solution, embed signage was chosen for the project. Offering both Digital Signage and Room Booking solutions under one platform enables The Park Tower a single place to easily manage and maintain all of their digital signage displays.

Eclipse Digital Media Digital Signage Project The Park Hotel Knightsbridge room booking
Eclipse Digital Media Digital Signage Project The Park Hotel Knightsbridge lobby
Eclipse Digital Media Digital Signage Project The Park Hotel Knightsbridge comms

RESULTS

Not only was the service provided prompt, professional and efficient, but the Digital Signage has become successful with more clients already booking a meeting due to the high tech solution.

Bruno Castro, Restaurant and Banqueting Manager, The Park Tower Knightsbridge Hotel

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Skirmish Paintball Wycombe

Skirmish Paintball Wycombe

eclipse digital media digital signage solutions skirmish paintball high wycombe

SKIRMISH PAINTBALL

CLIENT

Skirmish Wycombe‘s premier 16 acre paintball and outdoor activity centre offers a wide variety of play areas and scenarios with up to 30 players per game. Laser Tag and mini paintball options are also available to cater to all audiences.

ASSESS

“We have always used printed information boards for our Cafe and Paintball Shop but when looking at different options, digital menu boards where the best choice for us.
The primary objective of installing digital signage was to allow us to offer deals for our customers during the day that we could change around depending on the customer base in the venue and help us promote new products and special offers.”

Paul Grover, Operations Manager, Skirmish Wycombe Activity Centre

“Eclipse Digital Media have delivered exactly what we required

Paul Grover, Operations Manager, Skirmish Wycombe Activity Centre

INSTALL

Hardware

With displays already in place, Eclipse Digital provided small form factor Digital Signage media players. 2x Android Mini PC sticks and 1x Intel® Compute Stick paired with cloud based digital signage software embed signage.

Software

embed signage was selected as the Digital Signage software of choice due to a number of factors. Hardware flexibility, intelligent playback, remote updating, affordability and an easy-to-use layout builder made embed signage a clear contender.

eclipse digital media digital signage project skirmish paintball example
eclipse digital media digital signage project skirmish paintball example 2

RESULTS

“We have noticed an increase in sales of products that we showcase on the digital display screen, this is particularly true when we launch a new product line like our Christmas hot drink range.”

Eclipse Digital Media have delivered exactly what we required for the environment that we work in.”

Paul Grover, Operations Manager, Skirmish Wycombe Activity Centre

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University of Winchester

University of Winchester

Eclipse Digital Media university of winchester Digital Signage Installation

UNIVERSITY OF WINCHESTER

CLIENT

The University of Winchester has been providing excellence for education for over 175 years and currently has nearly 7,500 students enrolled.

The University of Winchester’s Catering Department provides a healthy sustainable lifestyle for students, whilst maintaining excellent customer service and of course value for money. It caters for students, staff and for the general public as part of its conferencing services through it’s eight outlets on campus.

ASSESS

The University of Winchester catering department were looking at ways of delivering allergy information to their students for their food outlets. They were seeking modern ways to engage with their students and staff, as well as providing critical information about the allergens as required by EU law.

“The primary objective for us was to increase the availability of crucial information that staff and students of the university require. This information includes vital detail regarding the allergen information of each of dishes on our daily rotating menu.” – Rob Ferrin, University of Winchester

ELO Touchscreen

embed signage license

Allergy Information Boards Plugin

INSTALL

Components

Eclipse Digital Media supplied and installed a 32″ ELO Touch Display with integrated PC paired with embed signage digital signage software license and the embed signage Allergy Information Board plugin.

The Solution

This solution provides University of Winchester with an interactive display that is fast becoming the expected method of information discovery in western society. It also gives the University a scalable marketing tool to deliver not only the allergen information for menus but to run marketing messaging and promotions alongside. The University have the opportunity to redesign and edit their content by adding or removing pages of interactive content as they need to and scheduling content to change at critical times, for example on international student open days.

eclipse digital media digital signage solutions university of winchester elo touch 3
eclipse digital media digital signage solutions university of winchester elo touch 1

“The digital signage has been successful in terms of being able to provide services beyond our initial goals. The ability to use the digital signage as a marketing tool far exceeds how we had initially hoped to use the equipment and software.”

Rob Ferrin M.A., Head of Media, University of Winchester Catering Department

RESULTS

With the first unit being so successful and exceeding the universities expectations, they will be aiming to implement more digital signage solutions for their outlets over the years ahead.

+ Allergy Information Board
+ Eye-Catching Marketing Tool
+ Easy to Use System
+ One Happy Customer

“Eclipse Digital Media from Day 1, have continued to provide a high level of support for the department. If we had any questions they were always on hand either on the phone or by e-mail to help. The team have continued to provide us with a high level of support including site visits to update us as needed”

Rob Ferrin M.A., Head of Media, University of Winchester Catering Department

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