The 13th December is fast approaching and that means the introduction of new EU Regulation changes on communicating food allergen information to consumers on all unpackaged food – is your business ready?
On Tuesday 30th September at 3pm we will be hosting a 20 minute webinar together with the Institute of Hospitality to cover the new law changes, what is expected from your business and how Digital Signage can be used to help your business comply.
What you’ll Learn
The 20 minute webinar will cover:
what is required from all businesses that serve unpackaged food and drink to the public
to understand what digital signage is
how digital signage can be used effectively to comply with the new information requirements
Q&A session at the end
Eclipse Digital Media recently provided a guest article that was featured in the Hospitality Magazine Autumn Edition. The article covered digital signage, menu boards and the food allergy law changes due. Read the article below and be sure to sign up for the webinar being held on Tuesday 30th September to learn more about this topic:
Eclipse Digital Media will be exhibiting at both the Takeaway Innovation Expo (Stand T642) and The Restaurant Show (Stand F109) in September and October respectively. Both exhibitions, being held in London, will provide visitors the opportunity to explore the wealth of solutions available to help improve their food and beverage business and Eclipse Digital will be exhibiting the latest developments in Digital Signage technology and demonstrate how they can be used effectively within the industry.
As Institute of Hospitality Business Partners, Eclipse Digital Media have carried out major market research to understand the core requirements of food and beverage businesses and have put together various solutions to help those businesses improve workflow, increase positive brand perception and raise sales. Visit us at the exhibitions to benefit from:
Live demonstrations of Cloud based, LAN and USB digital signage solutions
If you would like to visit Eclipse Digital Media and discover the latest digital signage technology available to help drive your business forward, sign up for FREE using the links below:
Every year there is more and more evidence to prove that Digital Menu Boards improve food and beverage businesses and this is not just financially. If you are a business considering implementing a digital menu board solution then you need to find the right solution for your needs… and every business is different.
Download the Digital Menu Boards Guide 2014 to discover:
Hard facts on Digital Menu Board Return on Investment (ROI)
How Digital Menu Boards improve food & beverage businesses
The types of Digital Menu Board solutions available
Details of the new EU Allergy Information Laws
The Digital Menu Boards Guide 2014 is your essential guide to choosing the right solution for your food and beverage business.
Digital Menu Boards provide a cost effective way to easily update and quickly change menu and promotional content. They provide an opportunity to reduce menu printing costs, increased brand awareness, instantly change promotional items and ultimately give businesses the marketing control they need.
Key Features of Digital Menu Boards
Central and local updating of menu boards
Easily and quickly update content – reactive & proactive
Push content to all locations or single
Reduce menu printing costs
Automatically schedule content to appear at certain times of day
Provides a visually stimulating and engaging way to display content
Improve operational efficiency
Increase positive brand perception
Average time to Recoup investment in Digital Menus
Typically it will take a business that invests in Digital Menu Boards will recoup their investment between 9 and 18 months. See the chart below to see the average break even point based on the total amount invested in digital menus.
“From the examinations that we’ve done in restaurant we’ve seen varying results, anywhere from nine months to 18 months” Ernesto Smith, senior director of U.S. merchandising and calendar planning at Burger King
Digital Menu Board ROI
The benefits of Digital Menu Boards are broad; there are the measurable return on investment (ROI) figures of sales uplift and margin per transaction, as well as soft ROI benefits such as reduced perceived waiting times and an increase in customer satisfaction.
Hard ROI benefits of Digital Menu Boards
Average sales uplift of 3%-5%
Average increase of margin per transaction of 2.5%-3%
29.5% of customers find digital menus influential for purchase of a product
1 in 5 people make an unplanned purchase after seeing items featured on digital screens
Example sales uplift figures based on 3%-5%:
Soft ROI benefits of Digital Menu Boards
Increase in positive Brand Perception
52% of customers recall seeing content on digital displays (more than TV, Radio, Online Ads, Magazines, Newspapers and Billboards)
59% of people who come into contact with digital signage want to learn more about the advertised topic
Increase customer turnover by guiding purchases through content
Brighter, eye-catching information that captivates the audience
Instantly update content allowing you to be proactive and reactive to real world events
Improved operational efficiency
Planning a Digital Menu Board Project?
If you’re planning a digital menu board project, speak to us about how we can help you deploy digital menus in your business effectively.
We are excited to introduce to you embed signage, our newly supported Digital Signage Software (Saas), an online cloud based digital signage content management system.
The latest cloud based technologies have been used to develop embed signage with a wide range of creative tools to give you the creative flexibility to make awesome digital signage content. Not only that, embed signage offers cross platform compatibility meaning you can push your digital signage to Android, iOS, Windows, Mac, Chrome OS, Samsung SSSP and ONELAN digital signage media players.
“many businesses bought into digital signage some years ago but are restricted to specific manufacturer hardware or software. Embed Signage allows you to fully embrace the BYOD concept for digital signage allowing businesses to blend their old hardware with new pieces, all managed from one central cloud based platform. Having this variety and flexibility of hardware choice provides some very attractive entry points for digital signage users” Colin Thody, Eclipse Digital Director
Below we have outlined the digital signage hardware device operating systems that embed signage is compatible with:
You can connect with embed signage on most major social media platforms, join us online and share in our mutual idea – your digital signage content, on all your devices:
